Optimize your Content for Google Universal Search Here are some of the major optimization you can do to get into Google Universal Search Submit your Site for Google News If your site includes news content, you can, submit your site here: http://www.google.com/support/news_pub/bin/answer.py?answer=40787 Submit a News Site Maps: Submit your News Site Map if you have News content updated frequently http://www.google.com/support/webmasters/bin/answer.py?answer=42739 Submit your News Content to News Archive results If you have historical news content, you can submit it for inclusion in News Archive Search. Optimize your Images If your site includes images, you can opt-in to enhanced Image search in webmaster tools, which will enable us to gather additional metadata about your images using our Image Labeler. This helps us return your images for the most relevant queries. Also ensure that you are fully taking advantage of the images on your site. Local results If your site is for a business in a particular geographic location, you can provide information to us using our Local Business Center. By providing this information, you can help us provide the best, locally relevant results to searchers both in web search and on Google Maps. Video results If you have video content, you can host it on Google Video, YouTube, or a number of other video hosting providers. If the video is a relevant result for the query, searchers can play the video directly from the search results page (for Google Video and YouTube) or can view a thumbnail of the video then click over to the player for other hosting providers. You can easily upload videos to Google Video or to YouTube.