SEO Basics SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Search Engine Optimization isn't just about "engines." It's about making your site better for people too. At SEOmoz we believe these principals go hand in hand. This guide is designed to describe all areas of SEO - from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings. Don't worry, if you are confused about this stuff, you are not alone. Why does my website need SEO? The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information or just about anything else. Search engines are unique in that they provided targeted traffic - people looking for what you offer. Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search. Why can't the search engines figure out my site without SEO? Search engines are smart, but they still need help. The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
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