banner_ad_specs

Oxygen Media: Online Ad Sales Specifications Dimensions Leaderboard 728X90 Accepted Files .gif, .jpg, .swf or client hosted HTML (within application iFrame) .gif, .jpg, .swf or client hosted HTML (within application iFrame) .gif, .jpg, .swf or client hosted HTML (within application iFrame) .gif, .jpg, .swf or client hosted HTML (within application iFrame) .gif, .jpg, .swf with livelinking URL and alt text (55 charaters max) DV25 compliant AVI or MOV source file preferred, MPEG-2 also accepted Size or Length 40k or less Loop/Animation Max Time No loops max, all animation to end by 15 seconds Media Types Accepted Most Rich Media except DHTML Audio No Audio Accepted 3rd Party Serving Y Skyscraper 160X600 40k or less No loops max, all animation to end by 15 seconds Most Rich Media except DHTML No Audio Accepted Y Medium 300X250 Rectangle 40k or less No loops max, all animation to end by 15 seconds Most Rich Media except DHTML No Audio Accepted Y Square 250X250 40k or less No loops max, all animation to end by 15 seconds Most Rich Media except DHTML No Audio Accepted Y Button 120X90 20k or less for gif or jpg and 32k for flash No loops max, all animation to end by 15 seconds Most Rich Media except DHTML No Audio Accepted Y Pre-Roll Video Multiple bit Ads rate. Size varies based on connections plus 300X25 static ad 15 seconds preferred, :30 upon approval N/A Files or BetaSP, BetaSX, DigiBeta PAL/NTSC tapes UNMUZED (QuickTime), uncompressed (PCM) N Video Channel 300X250 Companion Ad Expanding Ads 728X90 & 160X600 Floating Ads not accepted .gif, .jpg, .swf or client hosted HTML (within application iFrame) See Expanding Banner Spec. N/A 40k or less No loops max, all animation to end by 15 seconds Most Rich Media except DHTML No Audio Y 35k or less See Expanding Banner Spec. N/A See Expanding Banner Spec. N/A N/A See Expanding Banner Spec. N/A Y N/A **pre-rolls must be hosted by FeedRoom, 3rd Party tags can be implemented to track pre-roll impression and click throughs. **Button Ads must include a live-linking URL and alt text (55 characters including spaces) General Considerations Banner Policy: Banners (160x600, 728x90, 300X250 & 250X250) may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Oxygen Cable LLC. and specified in the IO. This includes - but is not limited to - rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All beyond-the-banner creative requires seven (7) days of lead time to be approved. All ad placements should spawn a new browser window when clicked upon. Generally, faux-functionality—or misleading users into clicking on an ad—is not permitted. As a general rule, true functionality ads should avoid use of Oxygen color schemes. If the functionality ads do use Oxygen color schemes, however, the ads must include text such as “advertisement” (in the upper bar or top left-hand side of the banner) or “For more information, click here!” (With a cursor embedded into the image to encourage users to click there) and the advertiser’s name (e.g. “from ABC company”). Ads may not have transparent backgrounds and may never blend into the screen content. It is not allowed to use banners with the elements of the Windows operation system interface. Banner elements or inscriptions with erotic content are also not allowed. Banners should be encased in a border and distinct from the content. If borderless, a banner must contain the advertiser’s name to signify that it is an ad creative banner, not content. Strobing animations: Ads may not have rapid/"strobing" animation of any graphic, copy or background elements. Changes and Cancellations: All creative materials must be received at least seven (7) business days prior to the launch of the campaign. If creative is delayed, Oxygen Cable LLC. reserves the right to extend the campaign end date by same number of days creative was delayed. Rejecting Creative: Oxygen Cable LLC. reserves the right to reject any insertion, graphic, text description, or URL .SWF File Policy: Oxygen Cable LLC. requires that a backup .gif and click through URL be trafficked with all .swf creative's. Oxygen Cable LLC. will create the HTML which calls the .swf creative. Oxygen Cable LLC. will not be responsible for counting clicks on .swf creative's that are not trafficked to this spec. See the "Directions for Creating .SWF" for details User Initiated Expanding Banners 1. 2. Creative Should clearly state that it is a roll over ad in user readable text. Max file size: 35K Accepted Files: Atlas, Dart, Eyeblaster & Pointroll Audio must be user initiated, and a mute button must be supplied Vertical Panel Sizing: Our 160X600 Skyscraper placement may have a expanding panel not to exceed 200X600 pixels in total. Horizontal Panel Sizing: Our 728X90 Leaderboard position may have an expanding panel not to exceed 728X200 pixels in total. 3. 4. 5. 6. Non 3rd Party Severed Flash Ad Creation In order for Oxygen Cable LLC. to properly track clicks for advertisers using .swf files, we do some initial testing. When we receive the .swf files, the first step for us is to check if the files click through. If they do, this indicates that a click through URL has been assigned to the .swf by the creative agency or client. When this happens, Oxygen Cable LLC. is not able to insert the click through URL, and therefore we cannot track or report on the clicks or click through rates. Any click-through URLs should be assigned to the creative by Oxygen Cable LLC. We will be able to embed our ad server tracking code along with the destination URL. If the advertiser assigns the click through URL to the .swf file, Oxygen Cable LLC. will not be able to report clicks or measure click through rates. Single Click Modifying a Flash banner involves two steps. The first step is to modify the flash file itself in order to track click-throughs. The second step is to modify the HTML file which plays the flash file. To assign a clickTAG for your advertisement: - The Flash File (.fla extension) must first be modified. - The clickTAG is the tracking code assigned by the ad serving network to an individual ad. The clickTAG allows the network to register where the ad was displayed when it was clicked on. This click through data is reported to the ad serving servers so advertisers may determine the effectiveness of their campaign. The code below will allow ad serving networks to dynamically assign a clickTAG to their ad. Flash MX/Flash 6 - In this example, a getURL action is being assigned to a button that will navigate the browser to [clickTAG]. The getURL(clickTAG) statement appends the variable data passed in via the OBJECT EMBED tag and navigates the browser to that location. It is the tracking code assigned by the ad serving network, which allows them to register a user's click on that advertisement. The expression box must be checked for the clickTAG variable to work properly. See picture below. - In order to have a new browser window open when clicking on the banner, choose "_blank" by the window option in the action window. See picture below. Flash MX 2004/Flash 7 - In this example, a getURL action is being assigned to a button that will navigate the browser to [clickTAG]. The getURL(clickTAG,"_blank") statement appends the variable data passed in via the OBJECT EMBED tag and navigates the browser to that location. It is the tracking code assigned by the ad serving network, which allows them to register a user's click on that advertisement. The url variable, clickTAG should be inserted without "" for the creative to work properly. See picture below. In order to have a new browser window open when clicking on the banner, enter "_blank" for the window variable. See picture below. - - Upload the gif into the OAS creative portion first and then upload the swf file and finally upload the HTML which makes all the calls. To learn more about modifying flash files, please visit the website: http://www.macromedia.com/resources/richmedia/ Preroll ad and Companion Ad Specifications When Creating and preparing your Preroll ad and Companion Ad for inclusion on our Oxygen website, we suggest adhering to the following technical specifications: VIDEO/PREROLLS: Tape formats accepted: Beta SP, Beta SX, Digi Beta, DVC Pro, DVCam & MiniDV If you would like to send your material digitally, please adhere to these requirements. Files can also be burned to CD-ROM or data DVD, depending on size. The transfer of digital files that are more than a few minutes in length is not recommended: Format: NTSC or PAL (NTSC preferred) Compressor: Microsoft DV AVI (dv25 compliant). Frame: 720 x 480 Pixel Aspect Ratio: D1/DV NTSC (0.9) Frame Rate: 29.97 Depth Millions, Quality: 100% Audio Settings: Rate: 48000, Format: 16 - Stereo Compressor: Uncompressed QuickTime DV MOV. Compressor: QuickTime DV NTSC or PAL format All options should be roughly the same as above with the exception of the compressor Uncompressed AVI or QuickTime MOV Compressor: None or Uncompressed All options should be roughly the same as above with the exception of the compressor. We require a click thru URL for all pre-rolls and recommend pre-roll advertisements to be no more than 15 seconds in length. If embedding a 1x1 third party tracking pixel in a pre-roll ad, please provide stand-alone img src and href tags. Standard dart tags will not work. COMPANION AD SPECS The companion ad will remain in the action box for the duration of the preroll. (In other words, the length of the companion ad is determined by the preroll.) Companion ad size is 300x250 pixels and we require a click thru URL. It can be a static gif or jpg, flash, or html (including third-party rich media). If it's flash, it should be created with the below specifications: · Flash 4 · All animations should occur on the main timeline (animations inside symbols may not play correctly). · The movie cannot contain any stop or loop actions in the main timeline. · The main timeline must contain at least 125 frames and is at least 10 seconds long. · The movie cannot contain any FS commands, get URL commands or JavaScript calls except to open a URL in a new window. · The background color of the movie must be a square of the correct color on a separate layer. It is not sufficient to set the background color in the movie's properties. · To open content in a new window and track click-through, insert this script as the click command/ click tag on the main timeline: on (release) { if (/:player eq "wmp") { fscommand("getURL", /:clickTag); } else { getURL (/:clickTag, "_blank"); } } If you have any additional questions regarding specifications, you can contact us via email: OnlineSales@oxygen.com ***