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Searching & Navigating by ZyECgmN


									Searching Strategies
More ways to use the web

By Dr. Jennifer Bowie
Searching Choice 1: Search Engines
• Built by computer robot programs (spiders and bots) that
  crawl the web and create an index of the words on the
• Actually search the index and not the whole web as it exists
  at the time of your search (very new info may not be
  available at the time of your search)
• Pages are ranked by a computer algorithm
• Search based on word matches between your query and
  the full text of the web pages (even hidden text)
• Results: many results, may require refining or sub
• Results require your evaluation
• Best method so far for search (according to USC Beaufort)
• Cons: may return too much for simple searches, may
  return many irrelevant pages
Searching Choice 2: Subject
• Created & managed by human editors
  Results often annotated
• Organized into subject categories based
  on predetermined selection criteria
• Limited search (only of visible text)
• Results: more select and are already
  evaluated, less results then most search
• Pros: good organization, often higher
  quality content
• Cons: More dead links
 Searching Choice 3: Metasearch
 • Searches a variety of search engines for your
   search (one stop shopping)
 • May analyze and cluster results for a smarter
   (but not necessarily wiser) search
 • Allows you to see which engines work best for
   your search
 • Good for rushed searches or simple searches
 • Doesn’t allow the same amount of control
 • Not recommended method according to Berkley
 • A few engines: Dogpile, Mamma, Vivisimo

A few Searching tips: Math
• Add (+) to find all the words you
    • Example: +spinach +tomatoes +recipe
      Will get you pages that have spinach, tomatoes and
       recipe on them
• Subtract (-) to find things with some
  words in them, but not others
    • Example: +spinach +tomatoes +recipe
      Will get you pages that have spinach, tomatoes and
       recipes on them, but not pasta
A few Searching tips: Boolean
• OR: Search engine looks for any of the terms
      – Example: cats OR dogs
            Will find web pages with the term cats in them and web pages with
              the term dogs in them
• AND: Search engine looks for all of the terms
      – Example: cats AND dogs
            Will find web pages with both the terms cats and dogs in them
• NOT: Search engine will not include pages with that term
      – Example: cats NOT dogs
            Will find web pages the terms cats but not dogs in them
• Nesting: Allows more complex searches
      – Example: marathons AND (Maine OR Georgia)
            Will find web pages with the terms marathons and Maine in then or
              pages with Marathon and Georgia in them

Make sure you use all caps for Boolean searches
A few more Searching tips
• Uses quotation marks around phrases when you want the
  exact wording in your results
   – Example: “four score and seven years ago”
       Will return results with the exact phrase four score and seven years
         ago in them
• Do not capitalize words unless you only want the word with
  a capital. Use lowercase if you want both
   – Example: Robin
       Will only return pages with Robin in them and not robin
   – Example: robin
       Will only return pages with Robin and robin in them
• Use an asterisk (*) to open your results to various word
   – Example: nav*
       Will return page with terns that start with nav such as navigation,
         navigate, navigator, NAVISTAR, nav, NAV, and more
Happy Searching!

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