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Media kit 2009-2010

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					      Milu = « who lost his way » in Mandarin




   Media kit 2009-2010



In association with
                                        Introduction



• Le Petit Milu/The Milu Guide is a “life guide”
  providing practical information for people coming
  to Shanghai for short or long stays.

• The first edition of Le Petit Milu /The Milu Guide
  was released in June 2009, and it was in French
  only. A second edition is to be released in April
  2010, with even more information and advice
  (Expo 2010, Doing business in China, …) and for
  the first time, there will also be an English
  version of the guide.

• Le Petit Milu/The Milu Guide is totally free and
  widely distributed in key-locations in Shanghai.

• A PDF version of Le Petit Milu/The Milu Guide is
  also down-loadable for free on the website Le
  Petitjournal.com/Shanghai, and soon on a
  dedicated website as well.
                                                                                    Table of Contents



1. Setting things in order                              4. Working and starting a business

•     How to register to the police and the Consulate   •   Organizations
•     How to pay your personal income taxes             •   How to find a job/an internship
•     How to obtain a visa                              •   How to establish a business
•     Introduction to the Chinese law                   •   How to start a business
•     Things to remember for a short stay               •   Things to remember for a short stay

2. Living in Shanghai                                   5. Understand China

•     Accommodation                                     •   Chinese customs
•     Communication                                     •   Chinese language – How to learn Chinese
•     Going around                                      •   Chinese food
•     Shopping                                          •   Chinese medecine
•     Schools and Universities                          •   Things to remember for a short stay
•     Community life
•     Things to remember for a short stay
                                                        6. Visiting the Expo 2010
3. Health & Well-being
                                                        •   Site map
•     Insurance                                         •   User’s guide
•     Health care                                       •   Pavillons
•     Sport and relaxation                              •   Post-Expo time
•     Things to remember for a short stay
                                                                    Key-points




1st edition                           2nd edition

  •   6,000 copies                     •   10,000 French-speaking copies
  •   Exclusive distribution places    •   60,000 English-speaking copies
      (Consulate General of France,    •   More than 20 exclusive
      French Chamber of Commerce,          distribution places
      etc.)                                (International Consulates and
  •   Target: French new comers            Chambers of Commerce)
                                       •   Target: every foreigner visiting,
                                           arriving in or living in Shanghai
                                                                   Advertising offer



Standard offer:                           Prices:

•   Your logo next to the editorial       •   French-speaking version :
                                              • Page = RMB 15,000*
•   Two possible formats                      • Half-page = RMB 9,000*
    • Page                                    • « Short stays » half-page = RMB 12,000*
    • Half-page                               • Maps ½ page = RMB 12.000*
                                              • Maps 1 page = RMB 20.000*
•   Two possible kinds of advertising         • Cover pages = Please contact us
    • Classical advertising
    • Advertorial                         •   English-speaking version :
                                              • Page = RMB 50,000*
•   Premium pages (cover pages, « Short       • Half-page = RMB 30,000*
    stays » pages, maps)
                                              • « Short stays » half-page = RMB 40,000*
                                              • Maps ½ page = RMB 40.000*
                                              • Maps 1 page = RMB 60.000*
                                              • Cover pages = Please contact us


                                               * Tax excluded
                                                                  Section sponsoring



Be associated with one entire section of The Milu Guide

•     Up to 5 « advice » text boxes sponsored by your company (100 words each)
•     A full-page advertising
•     500 copies of your own dedicated edition (cf next slide)

•     Price:
       • French-speaking version: RMB 30,000 *
       • English-speaking version: RMB 90,000*




    * Tax excluded
                                                                                        Dedicated edition



What is a dedicated edition ?

•   Your name and logo on the frontpage
•   The backcover dedicated to you
•   Insertion of 8 to 16 pages about your company
•   Withdrawal of all advertising from the public edition

•   Conditions*:
    • 500 copies minimum
    • The client takes care of the distribution
    • The client provides the text and advertising elements




*Possibility to have your own dedicated edition even if you do not sponsor one entire section,
ask us for a quotation
                                                     The impact of your campaign



The Milu Guide offers you the opportunity to:



• Reach a very specific audience: foreigners and expats in Shanghai

• Have a targeted campaign by chosing your section

• Benefit from a combination of complementary tools (advertising, advertorial,
  section sponsoring, dedicated edition) adapted to your specific needs (branding +
  promotion)

• Benefit from an exclusive distribution network: International Consulates and
  Chambers of Commerce

• Be part of a publication with a long using time
 Le Petitjournal.com/Shanghai
www.lepetitjournal.com/shanghai.html


                   Le Petit Journal has become in a few years
                   the largest online publication for the French
                   speaking communities living abroad.

                   • The only daily Newspaper in French
                     language in Shanghai

                   • More than 3,000 subscribers to the
                     daily Newsletter in September 2009

                   • 40,000 pages read per month
                                                                                      Advertising Package




   One advertising insert on our website                         Benefit from access to the Annuaire
                                                                 (directory), to the Agenda (event
   and on our newsletter for one year:
                                                                 schedule), and to the Coupons (vouchers)




   • On the website: Rotating banner                             Share:
     system                                                      • Your information
   • On the newsletter*: Permanent                               • Your events
     banner system
                                                                 • Your discounts
             60 000 RMB/year **


* 1 year = 250 newsletters, sent from Monday to Friday to more
than 3,000 subscribers
** 5,000 RMB/month, tax excluded
                                                                                 Package Advertorials




Describe your company and your                              Benefit from access to the Annuaire
services through advertorials                               (directory), to the Agenda (event
published both on the website and the                       schedule), and to the Coupons
newsletter                                                  (discounts)

• 5 advertorials Pack* :
             RMB 6 000**                                    Share:
                                                            • Your information
• Annual Pack : 12 advertorials
                                                            • Your events
  (= 1 advertorial/month)
              RMB 12 000**                                  • Your discounts


• Can be used on other publications


* valable sur 1 an à compter de la date de parution du premier publireportage
** Prix hors-taxes
                                                                                        Package Premium




 One advertising insert on our website                       Benefit from access to the Annuaire
 and on our newsletter for one year + one                    (directory), to the Agenda (event
 year of advertorials:                                       schedule), and to the Coupons
                                                             (vouchers)

 • On the website: Rotating banner
   system                                                    Share:
 • On the newsletter*: Permanent                             • Your information
   banner system                                             • Your events
     12 advertorials                                         • Your discounts
     (= 1 advertorial/month)

                  RMB 66 000**


* 1 year = 250 newsletters, sent from Monday to Friday to more than 3,000 subscribers
** 7 advertorials offered compared to the initial price, tax excluded
        In Business Ethics we trust.
                Thank you!

For more information please contact:

Le Petit Milu                          General Manager
Hélène Dupont                          Manuel Ramos
lepetitmilu@gmail.com                  mramos.china@gmail.com

Le Petitjournal.com/Shanghai        Phone number
Morgane Delaisse                    (86 21) 6487 7536
morgane.delaisse@lepetitjournal.com

				
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