DAFTAR ISI by Z13tl82

VIEWS: 83 PAGES: 7

									                                                DAFTAR ISI

DAFTAR TABEL .............................................................................................     xi
DAFTAR GAMBAR ......................................................................................... xiii
DAFTAR LAMPIRAN ...................................................................................... xiv

I. PENDAHULUAN ..........................................................................................      1
1.1.Latar Belakang .........................................................................................   1
1.2.Perumusan Masalah .................................................................................        5
1.3.Tujuan Penelitian ......................................................................................   6
1.4.Kegunaan Penelitian.................................................................................       6
1.5.Ruang Lingkup Penelitian .........................................................................         6

II. TINJAUAN PUSTAKA.................................................................................          7
2.1.K erangka Teoritis.....................................................................................    7
     2.1.1. Manajemen Strategi.........................................................................        7
     2.1.2. Pengertian Strategi ..........................................................................     9
     2.1.3.Analisis SWOT................................................................................. 10
     2.1.4. Analisis Portofolio Bisnis .................................................................. 11
     2.1.5. Model Analisis Portofolio Bisnis ....................................................... 13
             a. Matrix The Boston Consulting Group (Analisis BCG) ................... 13
             b. MatrixGeneral Electric (Analisis GE) ............................................ 16
             c. Mean Variance Model (Model Morkovitz) ..................................... 18
2.2.Kajian Penelitian Terdahulu ...................................................................... 21
2.2.Kerangka Konseptual ............................................................................... 23

III. METODOLOGI .......................................................................................... 25
3.1.Lokasi dan Waktu ..................................................................................... 25
3.2.Jenis dan Sumber Data ............................................................................ 25
3.3.Metode Penelitian ..................................................................................... 25
3.4.Tehnik Pengambilan Data......................................................................... 25
3.5.Analisis Data............................................................................................. 26
     3.5.1. Analisis SWOT ................................................................................ 26
     3.5.2. Analisis GE Matriks.......................................................................... 27
     3.5.3. Analisis Mean Variance Model (Model Morkovitz) ............................ 30
3.6.Keterkaitan Alat Analisis ........................................................................... 31

IV. PROFIL PERUSAHAAN PT. AYU PANGAN LESTARI .............................. 32
4.1.Sejarah dan ruang Lingkup Perusahaan ................................................... 32
4.2.Visi, Misi dan Tujuan Perusahaan ............................................................. 33
4.3.Struktur Organisasi dan Ketenagakerjaan................................................. 34
4.4.Komoditi Sayuran PT. Ayu Pangan Lestari ............................................... 35
     4.4.1.Komoditi Broccolli ............................................................................ 36
     4.4.2.Komoditi Lettuce .............................................................................. 38
     4.4.3.Komoditi Paprika .............................................................................. 40
4.5.Gambaran Umum Aktivitas PT. Ayu Pangan Lestari ................................. 42
     4.5.1.Pembersihan.................................................................................... 42
     4.5.2.Sortasi dan Grading ......................................................................... 43
     4.5.3.Penyimpanan ................................................................................... 44
     4.5.4.Pengemasan dan Pengiriman .......................................................... 45
     4.5.5.Pemasaran ...................................................................................... 46


V. HASIL DAN PEMBAHASAN ....................................................................... 48
5.1.Identifikasi SWOT ..................................................................................... 48
     5.1.1.Identifikasi Lingkungan Eksternal ..................................................... 48
     5.1.2.Identifikasi Lingkungan Internal ........................................................ 57
5.2.Analisa Portofolio Komoditi ....................................................................... 68
     5.2.1.Pembobotan Indikator Daya Tarik Industri dan Kekuatan Bisnis ...... 71
     5.2.2.Indikator Daya Tarik Industri dan Kekuatan Bisnis
            Komoditi Broccolli                                                                            74
     5.2.3.Indikator Daya Tarik Industri dan Kekuatan Bisnis Komoditi Lettuce 76
     5.2.4.Indikator Daya Tarik Industri dan Kekuatan Bisnis
             Komoditi Paprika.............................................................................. 77
     5.2.5.Portofolio Komoditi Masa Depan ...................................................... 79
5.3.Analisa Markowitz ..................................................................................... 82
     5.3.1.Analisis Expected Rate of Return dan Risk Komoditi ....................... 83
     5.3.2.Analisis Koefisien Korelasi Antar Komoditi ....................................... 85
     5.3.3.Analisis Pembentukan Portofolio Komoditi ....................................... 86
     5.3.4.Analisis Pembentukan Efficient Frontier Portofolio Komoditi ............ 87
5.4.Implikasi Strategis Berdasarkan Alternatif Strategi SWOT,
     Analisis Portofolio Komoditi (GE Matrix) dan Analisis Markowitz                                      89
     5.4.1.Komoditi Broccolli ............................................................................ 89
     5.4.2.Komoditi Lettuce .............................................................................. 90
     5.4.3.Komoditi Paprika .............................................................................. 91

VI. KESIMPULAN DAN SARAN ...................................................................... 93
6.1.Kesimpulan ............................................................................................... 93
6.2.Saran ....................................................................................................... 98

DAFTAR PUSTAKA........................................................................................ 100
LAMPIRAN ..................................................................................................... 103
                                       DAFTAR TABEL

Nomor                                        Teks                                            Halaman
 1      Ekspor Impor Komoditi Sayuran Tahun 1997 - 2001........................                          2

 2      Ekspor Impor Komoditi Sayuran Segar dan Olahan
        Tahun 1997- 2001 ...........................................................................     2

 3      Jumlah Pemasukan Beberapa Jenis Komoditi Sayur ke
        Pasar Induk Kramat Jati, Tahun 1997 – 2001 ..................................                    3

 4      Profil Industri Hortikultura di Wilayah Jawa Barat Menurut Jumlah
        Penjualan Tahun 2000 .....................................................................       4


 5      Penilaian Bobot Indikator Daya Tarik Industri .................................. 28

 6      Penilaian Bobot Indikator Kekuatan Bisnis ....................................... 28

 7      Pemberian Peringkat oleh Manajemen atau Pakar terhadap
        Indikator Daya Tarik Industri dan Kekuatan Bisnis ........................... 29

 8      Penilaian Masing-masing Produk PT. Ayu Pangan Lestari .............. 29

 9      Sumber Daya Manusia PT. Ayu Pangan Lestari .............................. 35

 10     Perkembangan Pertumbuhan Ekonomi dan Tingkat Inflasi Indonesia
        Tahun 1998 – 2002 .......................................................................... 49

 11     Keragaan Ekspor Komoditi Sayuran 1991 – 1999............................ 50

 12     Keragaan Impor Komoditi Sayuran 1991 – 1999.............................. 50

 13     Keragaan PMDN Sektor Pertanian dan Industri Makanan
        Tahun 1996 – 2000 .......................................................................... 52

 14     Keragaan PMA Sektor Pertanian dan Industri Makanan                                  Tahun
        1996 – 2000..................................................................................... 52

 15     Rata-rata Konsumsi Eneregi per Kapita menurut Jenis Komoditi
        Tahun 1993-2002 ............................................................................ 53

 16     Volume dan Nilai Penjualan PT. Ayu Pangan Lestari 2001 – 2002 .. 60
17   Jumlah Permintaan Komoditi per Tahun PT. Ayu Pangan Lestari .... 61

18   Persentase Distribusi Komoditi PT. Ayu Pangan Lestari
     Berdasarkan Wilayah Pemasaran .................................................... 61

19   Data Keuangan PT. Ayu Pangan Lestari Tahun 2002 ...................... 64

20   Matriks SWOT PT. Ayu Pangan Lestari ........................................... 67

21   Rekapitulasi Nilai Indikator Kekuatan Bisnis dan Daya Tarik Industri
     PT. Ayu Pangan Lestari Saat Ini ...................................................... 70

22   Total Penilaian Portofolio Komoditi PT. Ayu Pangan Lestari ............ 71

23   Pembobotan Indokator Daya Tarik Industri dan Kekuatan Bisnis ..... 71

24   Keragaan Ekspor Komoditi Sayuran Indonesia
     Tahun 1995 – 1998 .......................................................................... 72

25   Keragaan Komoditi Broccolli dan Nilai Penjualan 2001 – 2002 ........ 75

26   Kontribusi Laba Komoditi Broccolli Tahun 2001 – 2002 ................... 76

27   Komoditi Lettuce dan Nilai Penjualan Tahun 2001 – 2002 ............... 77

28   Kontribusi Laba Komoditi Lettuce Tahun 2001 – 2002 ..................... 77

29   Komoditi Paprika dan Nilai Penjualan Tahun 2001 – 2002 ............... 78

30   Kontribusi Laba Komoditi Paprika Tahun 2001 – 2002..................... 79

31   Rekapitulasi Nilai Indikator Kekuatan Bisnis dan Daya Tarik Industri
     PT. Ayu Pangan Lestari Masa Depan (5 Tahun ke Depan) .............. 81

32   Profit Margin per Komoditi PT. Ayu Pangan Lestari Juni 2001
     sampai dengan Desember 2002 ...................................................... 83

33   Tingkat Pengembalian Harapan dan Resiko Komoditi ..................... 84

34   Koefisien Korelasi masing – masing Komoditis ................................ 85
                                      DAFTAR GAMBAR

Nomor                                         Teks                                             Halaman
 1      Matriks Model Portofolio Boston Consulting Group .......................... 14

 2      Matriks Model Portofolio General Electric ........................................ 17

 3      Kurva Efficient Frontier Portofolio .................................................... 21

 4      Kerangka Konseptual ...................................................................... 24

 5      Struktur Organisasi PT Ayu Pangan Lestari ..................................... 34

 6      Jenis – Jenis Komoditi Sayuran Broccolli ......................................... 36

 8      Tipe – Tipe Sayur Lettuce ................................................................ 38

 9      Varietas – Varietas Paprika yang Beredar di Indonesia ................... 41

 10     Pertumbuhan Penduduk Indonesia 1991 – 1999 ............................. 55

 11     Posisi Komoditi Sayuran PT. Ayu Pangan Lestari dalam Matriks GE
        (Masa Kini) ...................................................................................... 69

 12     Posisi      Komoditi         Sayuran         PT.      Ayu       Pangan         Lestari       dalam
        Matriks GE (Masa Depan/ 5 Tahun ke Depan)                                       80
 13     Simulasi Portofolio 1 ........................................................................ 86

 14     Simulasi Portofolio 2 ........................................................................ 87

 15     Kurva Efficient Frontier .................................................................... 87
                                  DAFTAR LAMPIRAN

Nomor                                      Teks                                          Halaman
 1      Form Kuisioner : Analisis Portofolio Produk .................................... 103
 2      Pembobotan dan             Penilaian Indikator           Daya Tarik Industri dan
        Kekuatan Bisnis (Masa Sekarang)                                  111

 3      Pembobotan dan Penilaian Indikator                       Daya Tarik Industri dan
        Kekuatan Bisnis (5 Tahun ke Depan)                               113

 4      Data Pembelian, Penjualan dan Profit Margin per Bulan Komoditi
        PT. Ayu Pangan Lestari ................................................................... 115

								
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