Casual Games Association ppt Template

Document Sample
Casual Games Association ppt Template Powered By Docstoc
					       Glocal
  Social Gaming!

The next big thing

 Presented by Alok Kejriwal
  CEO - Games2win - India
                   Games2win in one slide

•   Is a casual gaming company that owns over 500+
    flash and 40+ mobile games

•   We publish these games on our portals -
    games2win.com & gangofgamers.com and on the
    iTunes and Android app stores.

•   We entertain approx 20 million unique users a
    month (comScore April 2012 data). Mobile Game
    downloads now exceed 10+ million.

•   Games2win is Mumbai (India) based with offices in
    San Francisco, Delhi and Bangalore

•   We are venture funded by Clearstone/Silicon
    Valley Bank

                                                        2
As a Games Company, we had a problem:


 • Many of our games were ‘drifting’ sideways
   in traffic and plays.

 • Yes, we had not made ‘Angry Birds’, but we
   thought we deserved more game plays.

 • Creating more games or changing old
   games was not the solution.




                                                3
We looked outside for inspiration & found:

      Location had become a major ‘game’ in itself




                                                     4
We looked inside & found:
   Our Game leader boards sucked




                                   5
     We had an Inspiration!!!

Why not MASH up leader boards and locations
   and create a new reason to play games?




                                              6
We created




             7
        How Appucino works..

A player starts playing an Appucino powered game




                                                   8
               How Appucino works
After the game level is over, the player gets a CAPTURE prompt




                                                             9
                   How Appucino works..
Players from all the world use their scores to capture their favourite locations!




                                                                                10
   How Appucino works..
Each time a user loses a captured locations,
   he is notified to go back and claim it!




                                               11
What is the Appucino magic?
   A battleground is created amongst gamers,
 and a virtuous cycle of engagement takes over!




                                                  12
         Appucino’s Core philosophy #1


   Location is for anyone, anywhere!     APPUCINO
                                         CAPTURE IT!

• In today’s digital age why are
  location based apps restricted to
  places near me?

• If we can travel anywhere with the
  click of a button, why shouldn’t I
  Capture the Merlion while sitting in
  Mumbai?




                                                       13
       Appucino’s Core philosophy #2


  Every game has hidden potential

• Engagement can be increased without
  making any changes to the game!




                                                +
• Instead we ‘add’ a few lines of code to the
  existing game (via an SDK) and that
  creates instant Appucino Magic!




                                                    14
A few months and 7 games later,
we have strong proof of concept!




                                   15
          Key results and learning’s:


• Appucino engaged a much higher % of
  users than traditional leader boards did

• Appucino improved the time spent in our
  1st game by 40%!

• Appucino’s effect varied, with better
  performance levels on quick snacky games
  as compared to long level based games




                                             16
            Turning insight to action:


• We wanted everyone to benefit
  from our learnings, so we turned
  Appucino into an SDK for Android
  and Flash game developers



• We continue to build location
  based competition features on
  Appucino by finding new ways to
  engage our users!




                                         17
Summary:

   • Think of what what you can do
     beyond just game plays

   • Leverage ‘engagement’ tools
     such as leader boards to the
     fullest.

   • MASH UP what people like to
     do (Checking in, location
     mapping etc and used them in
     your games and apps)

   • Make the solution a platform
     and an SDK so that it
     becomes massively adopted!


                                     18
 The Core Team + 87 others

Mahesh K – COO
mahesh@appucino.com




                     BREW
                     MASTERS
Vivek Manghnani
vivek@appucino.com
                      Alok Kejriwal – CEO
                      alok@appucino.com




                                            19

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:1
posted:9/17/2012
language:Unknown
pages:19