Social Media Presentation by 7Q3dg431

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									Using Social Media to Meet Fundraising
              Objectives:

 Getting involved in the conversations

           March 25, 2009


                          Kendall Smith
                          LexisNexis File & Serve
                          Sr Director, Strategy & Sales
                     Agenda
•   Social Media Defined
•   Why use social media?
•   Getting started
•   LinkedIn, Twitter, Facebook
•   Resources
                 What is Social Media?
• Social media is an “umbrella” term that defines the various activities
  that integrate 1) technology and 2) social interaction between people.

• It can take many different forms, including Internet forums, message
  boards, blogs, social networks, wikis, podcasts, pictures, and video.

• But social media is less about the actual technology, and more about the
  way that it enables people to interact online.

• Social media makes it easier for individuals to create, share, and
  collaborate around common interests and goals.

• Social media has enabled companies to engage in dialogue directly with
  customers, business partners, and industry influencers – both to tell their
  stories and to listen to what key audiences are saying.
    Why does social media matter?

1. Trust favors Word of Mouth
2. It’s core to PR
3. Social media is going mainstream
4. Search is the new homepage
Why apply Social Media to Fundraising
              efforts?
• Reach broad amount of people faster, more efficiently
  than via phone, email, or direct mail

• Reach people in different social brackets that may have
  been untapped until now

• Find people who share common interests

• Drive people to your sites and blogs

• Become a trusted friend and resource
  Decide your Social Media strategy
– What is the objective?
– How will you support (social media means relevant
  and current)?
– What audience are you looking for?
– What will be your “online” profile?
– Which tools make sense for what you are trying to
  accomplish
– Do you have a budget?
– Etc                  Defining your strategy will set the course for the tools and milestones you want
                                                                                                              to achieve.
                                        Next are some examples of two ways it can help you find people interested in your
                                                                                   cause and communicating with them
                                   Getting Started
•   Step 1: LinkedIn (www.linkedin.com)
     – Establish credibility and network with other professionals sharing your
       interests and goals
     – For you: establishes your expertise, leadership, authority, interest,
       commitment
     – For others – raises the “trust” factor
     – For everyone – facilitates faster networking and reduces time spent
       finding people who are important
                                                                                  Find people,
•   Step 2: Twitter (www.twitter.com)                                             communicate and
     –   “listen” to the world around you                                         drive traffic to sites
     –   Find and follow
     –   Be followed
     –   Broadcast announcements
     –   Drive people to your sites and profile

•   Step 3: Facebook (www.facebook.com)
     –   Advertise your cause
     –   Find Friends interested in the cause                                    Promote/advertise
     –   Encourage word of mouth support
     –   Promote , discuss, listen
                                                                 LinkedIn




Latest LinkedIn Facts
•LinkedIn has over 36 million members in over 200 countries and territories around the world.
•A new member joins LinkedIn approximately every second, and about half of our members are
outside the U.S.
•Executives from all Fortune 500 companies are LinkedIn members.
              Step 1: Setup your Profile:
                             Who Am I?




                                                                             Why?
Establish credibility, help others get to know you”, define your interests, enable
                              others to connect you to their professional contacts
          Step 2: Use LinkedIn Search to Find:
People, Groups, Discussion Topics, Companies




        Finding people with your common interests prior to Social Media was
                                                                      difficult.
            The LinkedIn network has become a de facto tool now for finding
                professionals with your interests, experiences, concerns, etc.
               Step 3: Learn and engage




Answers give insight into what others think about a topic, or best practices,
       personal experiences and success. Participate in the conversation!
Step 4: Join LinkedIn Groups; Continue Building your
                        network and personal brand




                      Participate in Group discussions, post events to a group to promote an upcoming event,
                    ask questions to others who can responsibly help. LinkedIn gives you access to people
                                  and groups never before available. Learn, engage, network, succeed.
                                   Getting Started
•   Step 1: LinkedIn (www.linkedin.com)
     – Establish credibility and network with other professionals sharing your
       interests and goals
     – For you: establishes your expertise, leadership, authority, interest,
       commitment
     – For others – raises the “trust” factor
     – For everyone – facilitates faster networking and reduces time spent
       finding people who are important

•   Step 2: Twitter (www.twitter.com)
     –   “listen” to the world around you
     –   Find and follow
     –   Be followed
     –   Broadcast announcements
     –   Drive people to your sites and profile

•   Step 3: Facebook (www.facebook.com)
     –   Advertise your cause
     –   Find Friends interested in the cause
     –   Encourage word of mouth support
     –   Promote , discuss, listen
                                                                  Twitter




Twitter is a service for friends, family, and co–workers to communicate and
stay connected through the exchange of quick, frequent answers to one
simple question: What are you doing? (aka What are you thinking?)

Estimated 3 million+ users....grows by 1000s per day
Twitter is like The world’s largest cocktail party. Find, follow and join in on conversations
                                                                           that matter to you.
Search Twitter for Conversations/Topics – In Real Time




                    Use Twitter search to find conversations about topics that interest you – in real time.
Results – include links & profiles
Twitter & Facebook
                 The Thing About Twitter
• You need to “follow” to be “followed”
• Have a blog or website to direct people to learn
  or read more
• Decide on Personal vs Professional personae
• Did I mention groups?
• Relevant and current
• Real-time
                                     Summary
• Social media is taking over as the predominate way
  to communicate to the world
• The internet has replaced print
• Trust and interest is easier earned via word of
  mouth
• The challenges: stay relevant and current
• Experiment with what works for you and your own
  strategy
                                             Resources
• www.Commoncraft.com
  – 3 minute trainings on Social Media...in English
• www.LinkedIn.com
  – Groups and Discussions (Q&A)
• www.twitter.com
  – Twitter Tools:
     • Twellow (phone book for Twitter)
     • Tweetdeck – NASA control
• www.facebook.com
  – Advertising and groups
  – $ to advertise
  – Way to draw in a following and point them to your site,
    events, etc.
Q&A

								
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