Who We Are � What We Do

							Reproductive Health
Communication
Media and Communications

 The purpose of UNFPA’s
 communication strategy for RH is to
 raise visibility, in order to:
● Help spur action
● Enable fund-raising
● Secure commitments
Overview
                      Communication initiatives:
         ● Show what’s happening on the ground
     ● Profile good practices and lessons learned
● Give voice to the people we work with, especially
                                youth and women
      ● Connect internal and external stakeholders
                         ● Encourage participation
          ● Position UNFPA as a “go-to” authority
 RH communication

 Strengthens partnerships by aligning
 messages and helping to co-ordinate
 work:


●in communities,
●with national governments, and
●at regional and global levels
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MH key achievements

●Setting the media agenda for maternal
 health
●Positioning UNFPA’s priorities within
 maternal health partnerships such as
 H4+ and the Global Strategy on Women
 and Children’s Health
…continued
●Profiling reproductive health work, results
 and priorities at major conferences
●Producing videos to showcase maternal
 health issues, e.g., ‘Ghana: Midwives
 Deliver’ screened at Women Deliver
●Developing new communication approaches
 to move beyond awareness of issues to
 emphasize results in four Anglophone and
 four Francophone pilot countries video

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Fistula communication
●Co-ordinates UNFPA’s work with the
 efforts of more than 50 partner
 institutions
●Raises visibility of fistula programmes in
 UNFPA country offices and counterparts
 in 49 Campaign countries
●Gives voice to fistula survivors and
 community members to advocate for
 change
Fistula key achievements

●Increased awareness raising
●Renewed collaboration & partnership
●More coordinated communication
●Including comms in programmes
●Revitalized toolbox
●New Web site: www.endfistula.org
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Challenges

●Resources, both financial and
 human
●Disconnect between global
 efforts and results on the ground
●Moving beyond raising
 awareness to documenting
 impact and results
Way forward

 Evidence-informed Communication

              ●Long Term
          ●Large Scale
              ●Integrated
         ●Results-Based
Communication for social change


 ● A long-term, rights-based approach
   to help people change their social
   and cultural norms
 ● Can be used to address norms
   such as child marriage, female
   genital cutting and dowry
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