Press Release For immediate publication
Vi – John Inks Pact with Mahou San Miguel to Launch Dare Devil 10000 and Mahou Cinco Estrallas in
Gurgaon, September 2012: VI – John group, the world’s largest shaving cream manufacturing company
and one of the leading manufacturers of personal care, health care & cosmetics products, entered into
a joint venture agreement with Spain’s beer major - Mahou-San Miguel for the launch of two new beer
brands Dare Devil 10000 Premium Strong Beer and Mahou Cinco Estrallas in the Indian market. To
celebrate the same, a gala evening ‘Shaam-e-Spain’ was organized at The Oberoi, Gurgaon.
The evening was officiated by Mr. Bhupinder Singh Kochar, Chairman, VI-John Group and Mr. Alberto
Rodríguez-Toquero, Managing Director, Mahou San Miguel. Many eminent personalities, media,
socialites were present at the occasion. A fusion of Spanish and Indian themed music, food and dance
performance made it an unforgettable event.
Packaged in an attractive bottle, Dare Devil has a pale golden color to give a unique smooth and
exciting taste. Mahou Cinco Estrallas has a golden yellow color with a grainy, malty flavor which
harmonizes perfectly to captivate the tongue and linger on the palate. Dare Devil is categorized as a
strong beer targeted at young, modern and adventurous consumers who like to experiment and Mahou
Cinco Estrallas is a premium beer targeted at the young, modern, cosmopolitan consumer who wants
to enjoy a high-quality premium beer.
About VI–John : Established in 1960, one of the largest manufacturers of personal care, skin care and cosmetics
products in India. Its main brands are in the category of shaving cream, toothpaste, after-shave lotion, hair
removal cream, perfumes and herbal products. A family-run Indian group it’s a national leader in selling shaving
cream and No 2 in hair removal cream. With turnover of approx Rs. 250cr (in personal care). Vi-John is one of the
fast growing Indian FMCG.
About Mahou San Miguel – Mahou San Miguel was Founded in 1890 in Madrid (Spain) and today is a leading
brewer with a production quota of 37,5%, which makes it one of the largest independent brewers in Europe The
group has a volume of 13 Million Hl. (167 Million cases) and sales of 1.500 M USD. The group shares a very strong
portfolio of beer brands, with Mahou and San Miguel as their iconic brand names. They are recognized in the
market by consumers for the highest-quality of their products and are also entering into new drink categories of
premium bottled water and soft drinks.
About Arian Breweries and Distilleries - Arian Breweries is a subsidiary of VI-JOHN Group. The company was
established in 2006 and in 2012 it started production and became fully operational. In 2012, VI-John signed a 50-
50 JV agreement with Mahou San Miguel Group of Spain and Arian Breweries and Distilleries is now a new business
JV between VI-John Group and Mahou-San Miguel Group. The proposition is to provide high- quality beers offering
a distinct and reliable drinking experience to Indian consumers. The company owns a state of the art Brewery, at
Bhiwadi, District Alwar, in the state of Rajasthan, North India. It has a covered area of 1,70,000 sq ft;
strategically located to connect all north Indian states and has production capacity of 250.000 HL.A.