Writing And Sharing Press Releases On Social Media Platforms
Do you hate writing press releases, because most of them are dull and boring? They are filled
with company news and ludicrous acronyms. The worst part is that it leaks in advance if the
news is interesting even before its official announcement.
It is hard to excite anyone with company news when you are announcing the change of guards
or inauguration of a store at a new location. Social media has strong foothold in the online
world, but its success depends on the users and network. Therefore, how can you draft a press
release writing service that integrates social interactivity too?
Despite the changes in technology press release writing service remains one of the ways to get
your message across. But writing a press release for social media is not the same. In fact, they
do not replace the traditional ones, but complement them. This is because traditional PR
initiatives along with social activities and campaign work best.
How to Write Press Release for Social Media Platforms?
It does not matter whether you are writing press release for a traditional or social medium, it
should have an engaging content; otherwise, nobody will be interested to go through it. A social
media press release should contain everything that is necessary to share and discover a story. It
should complement the original write-up, but it all depends upon the medium to share and
No doubt social media is an extension of web, because along with content it also voices out
opinions. It basically focuses on how people socialize? Since the advancement of internet and
social media, the traditional format of press release has become less effective.
This is because users, journalist and press members crave for summarized portion of news. This
has to be merged with social media and linked using multimedia to make it look authentic. Your
message is more likely to be shared, picked up and re-tweeted, if the press release is creative
with a catchy heading. It should generate enough curiosity among users.
Amidst all these, keywords remain a vital part in press releases as it helps to get the message
across. Social media press release writing service is basically written for three groups if people
which are consumer, journalists and bloggers. Most importantly press releases services should
make some sense.
To some it might sound stupid to promote your website on a social media. It is a platform
where you have also posted your personal pics so how does this make sense? Since there are
no set of rules written you can.
According to experts companies should post their press release in social media. But for this they
need to identify their prospective customers. Spamming will never help therefore post your
press release in relevant Facebook and LinkedIn pages in which you should be active. On your
Twitter page use related hash tags so get relevant links.
Promotion of Press Release in Social Media Platforms
Some people think social media to be bull horn. Make your post interactive by posing a
question, sharing a joke, discussion or a thought provoking statement. Good link bait can be by
sharing some statistics to keep the readers hooked on till the end.
This way they can click on the link. You can add pictures or videos to keep the visitors on your
page. Nowadays sharing multimedia expression of your press release writing service is far more
effective than just a link or summary. There are millions that search for an information online
and use social media platforms.
Some companies do not think that any financial document should be shred on social arena but
this considered official and can send a wrong message as it has some confidential information.
On the other hand if the company is B2C then it can release its promos on social forums so that
people know about it. In this way it can turn out to be effective. So what are your opinions
about sharing press releases services in social arena.