Welcome 2012 Vendors
3rd Annual California Roots
Music & Arts Festival
We would like to invite you to come and celebrate our 3rd Annual California Roots
Music & Arts Festival. The festival is May 26-27 2012. Doors open at 11:00am and ends
at 10pm each night. It’s time to reserve your space is now by sending in your completed
application and fees. We will only be accepting 45 Merchandise vendors, and 15 food
vendors. *Get your spot now for the early bird special*
This year we are expecting 10,000-15,000 Rock/ Reggae fans over the entire 2 days to
attend this event and we promise a great line up to help mark our 3rd Annual California
Roots Music & Arts Festival.
CONCESSION/CRAFT APPLICATION, See Attached AGREEMENT.
Name of Business
Do not summit with out your Resale Number.
*Please make sure to list your resale number here,
(Complete PART I)
A. Food Booth (In-closed Tents required) (up to 10W X 10L)…..$ 800.00 $_____
1. Beverage only Booth (In-closed Tents required) (up to 10W X 10L)…..$ 500.00
* Early bird special-$100 off. Nov 2011-Jan 2012*
**There will be a $100 cleaning deposit added to your booth fee. Deposit will be returned after
booth space is cleared and signed off**
B. Merchandise Booth Sizes: (10W X 10L Tent needed).................$ 500.00 $_____
(10W X 20L Tent needed).................$ 700.00 $______
(One 6ft Table area no tent needed)…$ 200.00 $______
C. Advertising Booth Size: (10W X 10L)............................$ 150.00 $________
Tables: 1 day rental (6 ft long) $ 15.00 each x ____= $________
Chairs 1-day rental $ 3.00 each x ____= $________
C. Booth Sponsorship- $800
1. Flyer & poster advertising on 75,000 handouts, and 10,000 Posters.
2. Sponsor spot on festival t-shirts, printed in March.
3. Program advertising on 20,000 programs.
4. Festival website advertising with direct link to your page.
5. Banners placed throughout the grounds, supplied by you (the sponsor).
6. 6 Entries to the Festival.
7. 10x10 Retail Booth.
TOTAL $ _________
TOTAL DISCOUNT $ _________
TOTAL DUE $ _________
CONCESSION APPLICATION, See Attached AGREEMENT.
(Complete PART II)
All items offered for sale or advertisements are subject for approved by CRMA
If your item is not listed it has not been approved.
LIST OF FOOD/ITEMS TO BE SOLD: Attached additional sheet if needed.
MENU ITEM INGREDIENTS OR CONTENTS PORTION SIZE PRICE
Jerk Chicken Dinner Seasoning 9 oz $9.00____
LIST OF MERCHANDISE TO BE SOLD -OR- ADVERTISE ITEMS:
DESCRIPTION OF ITEMS PRICE / FREE
T-Shirt $15.00 - $20.00 / FREE_____________
Additional Requirements: Read Your Concession Agreement
A. Any special electrical requirements? What are they? _______________________
B. Fill out the front and back of this application.
C. Food Booth: Health Permit required & list of all food being sold and price list.
D. Picture of your booth set-up.
E. Monterey County City licenses.
I have read and I have a copy of the “Concession Agreement” (CA.), governing
participation in the California Roots Music & Arts Festival. I fully understand them and I
agree to comply with it, and all the wishes of the California Roots Music & Arts Festival.
I further understand that this is a binding contract between the parties upon the signature
below and approval of the California Roots Music & Arts Festival.
The undersigned agrees to indemnify and hold harmless the California Roots Music &
Arts Festival, California Roots and Monterey County Fairgrounds, and sponsors from any
and all claims of liabilities, cost and expenditures including attorney fees, personal or
property damage cause by nature or man that may be sustained for whatever reason while
participating in the California Roots Music & Arts Festival.
***RETAIN FOR YOUR RECORDS***
** California Roots Music & Arts Festival. **
1. DEAD-LINE & CANCELLATION: Early Bird Discount saves $100.00, deadline Jan 15th,
2012. There will be a 50% penalty fee for cancellation after May 10th, 2012. There will be NO
REFUND after May 21st. If you cancel, you will forfeit your fee. Any cancellation refunds will be
mailed 30 days after the festival.
2. BOOTH FEES / PASSES: The concessionaire agrees to pay the CRMA for the rights and
privileges hereby granted in the amount and in the manner set forth by the applicant contract. All
fees shall be paid in full along with the return of the sign contract and a current Resale #, prior to
any credential/passes being issued to concessionaire. There will be 6 Day passes granted to food
vendors and 4 day passes granted to craft vendors, regardless of the size of your booth. You’ll
need to purchase additional passes at 1/2 regular ticket price for your additional help.
3. ENTRANCE / SET UP/Breakdown: The hours for set up will be Friday, May 25th, 2012.
Gate 4, Table 1. Food Vendors will be the first ones to be let on the grounds, starting at 10:00 am,
Craft Vendors at 1:00 pm; we will close the gate at 8:00pm. On Saturday, May 26th, 2012 gates
will open at 7:00 am. All vehicles need to be off the grounds by 9am. Gates will open to the
public at 11:00 am. Festival Breakdown is May 27, 2012--10:00pm-12:00am you must be off
sight by midnight.
4. FOOD VENDORS: All equipment must be in side your booth diameter (BBQ Pits, deep fryer
ext). An additional fee of $200 for your gross sales paid to the Monterey County Fairgrounds is
included in your application fees. There is a $100 cleaning deposit added to your booth fee.
Deposit will be returned after booth space is cleared. Contact Kelly, at the Monterey County
Fairgrounds (831) 372-5863 for any additional information.
5. HEALTH DEPARTMENT: (Food Vendors): An application for your health permit will be
included in your acceptance letter, fill it out and returned it to the Dept. of Health no later than 3
weeks prior to the festival. For more information, contact the Environmental Dept. of Health, at
1200 Aguajito Rd, Monterey, CA 93940 (831) 647-7650. All food vendors must be ready for
inspection from the Health Department, on Saturday, before the gates open.
You must have all items to be sold posted with prices at all times in your booth.
6. LIABILITY INSURANCE: We cover your liability insurance. An additional fee for your
Liability insurance paid to the Monterey County Fairgrounds is included in your application fees
$35 for merchandise, $45 for food. All Participants must have liability insurance.
7. SALES TAX: Make sure to list your current resale number on the space provided on page
1 of this application. You must have a current seller’s permit or temporary seller permit number.
That Number will be sent to the State Board of Equalization for verification.
8. CITY LICENSE: All vendors must have a valid city license or temporary one to sell in
Monterey County. Contact Revenue Dept., City of Monterey 93940, and (831) 646-3944 for
information. An application for license to do business in the City of Monterey will be included in
your acceptance letter, please fill it out and return it to the address listed on it. The fee is $26.00
for the City License.
9. ADVERTISING BOOTH: A minimum fee is required with advance approvable by CRMA;
there will not be any items being sold from these booths. You will receive 2 worker passes for the
12. EXCLUSIVITY: The CRMA does not give any vendor the exclusive right to sell any
product. There won’t be any merchandise with the likeness of the CRMA logos, any of its artists
in the event, printed letters, words describing any of the artist and their music. Or his/her name
imprinted in any way on items: such as caps, posters, T-shirts, sweatshirts, jackets, emblems,
cups, glasses, etc. without written permission from the CRMA and specific artist in question. Any
one found breaking these rules will not be asked back.
13. SPACE SUBLETTING: The concessionaire must not reassign/share any parts of his/her
space, without the written approval of the CRMA. Each concessionaire participating in the
festival must have a contract with the CRMA to participate in the festival.
15. PARKING: Immediately after unloading removed your vehicles from the grounds, there will
be plenty of parking on Fairgrounds Rd. There will be no over night camping on the street, you
may get towed curtsies of the Monterey PD.
16. Vendors Only RV CAMPING: Vendors camping located at the venue is for 2
night’s reservations. Call to reserve your space, spaces are limited all reservation needs to
be made by May 1st. RV Camping spaces is limited; you must have a camper or RV to camp
there. No tents or any other type of camping allowed at the RV Camp Site. Call The Monterey
County Fairgrounds for reservation and information (831) 372-5863.
17. PAN HANDLING: We do not endorse panhandling; therefore, Pan Handlers merchandise
will be confiscated and not return to them and security will remove the Pan Handlers from the
18. LOST, DAMAGED OR STOLEN ITEMS: Vendors agree that the CRMA and staff will
not be responsible for any lost, stolen or damage materials, merchandise and/or property due to
fire, flood, theft, rain, cold, fog or any other elements of nature or man. Festival will take place
rain or shine.
19. GREASE DISPOSAL: There are two receptacles for grease-disposal provided one by the
permanent food booth and another by the King City Room. USE THEM! Any one who dumps
grease on the grounds will be fine $500. If the grease disposal is filling up, leave your used
grease container by the disposal. Any “Dumping” of grease on the grass or in flowerbeds,
behind building is prohibited. (A tarp must be used as flooring in all food booths.)
20. RESTRICTIONS: There will not be any food or, beverage sold out side of your rented space
without prior approval from CRMA (no bootlegging, no exceptions.) There will be no glass
containers allowed on the grounds.
21. CLEAN AREA: Please return your rented space in the matter in which you received it.
Permanent food booth must be cleaned thoroughly before departure. All other craft and food
booth area must be thoroughly clean and garbage at a minimum. Please use the dumpsters and
garbage bins that have been provided. If the CRMA received a fine for any space by the
Fairgrounds, so will the space holder by the CRMA.
Name: (Please print)
Please make sure to list your resale number on front page, sign your application and
Include fees when you mail it. Incomplete applications will be returned.
Make payment payable to Monser Designs.
1200 Capitola Rd #16.
Santa Cruz, CA 95062.
Please make all payments by Money order or check.
CRMA USE ONLY:
Date Rec. _______ Fee Rec._______ Type Ven.___. Dimension _______Electrical
Needs_________ Resale # __City Lic. ___Health Per.___Approved___Booth #___
For more information contact