Top tips for writing catchy flyers If you are a company, club or organisation, the chances are that you’ll use a flyer or two at some point to advertise or promote your company, club or organisation in some way. Flyers are a great way of marketing and / or advertising; they can be small enough to produce and print relatively cheaply, they can generally be distributed without too many dramas, and if the content is well written, they can have a positive and successful impact – letting the audience know all about your company or organisation, and enticing them to find out more. For a flyer to be successful it does however need to be catchy and easy on the eye! When it comes to creating a successful flyer you need to take a bit of time to consider the following areas; message, written content, layout and design. Let’s look at each of these crucial areas in turn here. 1. Message: You need to ensure that you are very clear in your own mind about what it is that you want the flyer to say, and importantly, what it is that you want the flyer to do. To pin this down in a concise manner, try to write down the key message that the flyer needs to convey in less than 15 words. That’s not an easy task, but when word count is limited and when reader’s attention spans are short, it is crucial that you find a way to convey what it is that you are trying to say in as few words as possible. One of the most important things to remember when constructing your key message is the aim of the message. Are you, for example, trying to get the reader of the flyer to act in some way? Do you want them to make contact with you for example? If so, what means of contact are you seeking? Via phone, website, in person. There needs to be a very clear ‘call to action’ within that main message. 2. Content: You’ll need to write some flyer content that accompanies your key message. Again this will need to be short as it will be determined by the size of the flyer itself. To create strong flyer content you need to try and fulfil the following: a. Catch the reader’s attention by using an interesting opening sentence or flyer title b. Ensure the rest of the content flows well. It should be concise and well written c. As suggested above, ensure that your key message includes some form of ‘call to action’ d. Provide key contact details for your club, organisation or company 3. Layout and Design: It can be very useful to do a little bit of research into what style of flyer appears to have the highest success rate in terms of getting the desire reaction from an audience. This can help you determine what size you want your flyer to be, how you want information and visuals to be laid out on the flyer, colouring and design, and the method in which you intend to produce your flyer.
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