Strategic Management - DOC 1 by XWNj40k


									                               Strategic Management
                                  Management 478
                                   Summer 2012
                              Prof. Richard L. (Rick) Smith
                             3107 Gerdin Business Building
                                  Office hours: Arranged

Disability Accommodation: If you have a documented disability and anticipate needing
accommodations in this course, please make arrangements to meet with me soon. Please
request that a Disability Resources staff send an SAAR form verifying your disability and
specifying the accommodation you will need.

Prerequisite: Please be advised that the following courses : Acct 285, LSCM 360,
OSCM 320, Mgmt 370, Mkt 340 and Fin 301 are to be completed prior to enrollment in
Mgmt 478: Lack of prerequisites for Mgmt 478 could delay your graduation.

Required Text: Good Strategy/Bad Strategy, Richard P Rumelt, Crown Business, 2011.

Course Description: Congratulations on nearly completing your undergraduate
academic requirements in the College of Business. Strategic Management is a
“capstone” course. As a capstone course, it presents the integration of the concepts to
which you’ve been exposed and have learned throughout your COB curriculum. But it is
not a course in “regurgitation.” It can best be described as a course in critical thinking.
You will be exposed to analytical applications to real-world situations that will require
problem identification, preparation of a litany of alternative solutions, selection of an
alternative, and implementation of the selected solution.

The course is designed to present various analytical techniques and strategies. We will
rely heavily on of real-world situations which have gone awry (Rick is convinced that
you can learn more when things don’t go as planned.). You will also be exposed to
“evidence-based management.”

We will apply a realistic-spin in Mgmt 478. The epistemology will not be strictly from a
top-management vantage. In order to enhance your value as a graduating senior, we will
also focus on the perspective from lower organizational levels. And by the way, we will
have fun!

“A good strategy is a specific and coherent response to and approach for overcoming the
obstacles to progress. It works by harnessing and applying power where it will have the
greatest effect in challenges as varied as putting a man on the moon, fighting a war,
launching a new product, responding to changing market dynamics, starting a charter
school, or setting up a government program.

In Good Strategy/Bad Strategy, strategist and author Richard Rumelt reveals the
fundamentals behind strategic decision making. While well-grounded in contemporary
business theory, Rumelt’s nine sources of good strategy --- which range from using
leverage to effectively focusing on growth --- are applied to real – life case studies
ranging from Apple to General Motors, Global Crossing to the 2007-2008 financial crisis
and two Irac wars to Afghanistan. Reflecting an integrated, multi-disciplinary approach,
Good Strategy/Bad Strategy is ultimately an essential text for business students and
leaders looking to overcome challenges and develop coherent, effective strategies.

Good Strategy/Bad Strategy pinpoints the polar differences: The diagnosis and actions
that constitute good strategy, the fluff and failures that cause the bad. This playbook has
been authored for anyone in a leadership position who must think and act strategically.”

Course Objectives:

Individual student goals will vary. Generic course objectives include:

       Continued development of analytical/critical thinking skills of problem
       Continued development of analytical/critical thinking skills to adequately
        identify possible alternative solutions.
       To expose students to the difficulties of recommendation implementation.
       Developing sensitivity to strategic positioning through analysis.
       To gain an appreciation for organizational internal and external environmental
       To expose students to evidence-based management.
       To allow students to determine their respective areas of strengths and
       To give students an opportunity to hone their presentation and writing skills.

There will be two objective exams worth 100 points each. Please note:

               Exam I         May 25                 100 points
               Exam II        June 8                 100
                 Total                               200 points

There will be neither make-up exams nor extra-credit available.
Percentages will be rounded to a whole number. No decimals):

        A      >92%                                  C       >72% - <78%
        A-     >90% - <92%                           C-      >70% - <72%
        B+     >88% - <90%                           D+      >68% - <70%
        B      >82% - <88%                           D       >62% - <68%
        B-     >80% - <82%                           D-      >60% - <62%
        C+     >78% - <80%                           F       <60%

Your instructor reserves the right to make changes to this syllabus or any course-
related document/schedule he deems necessary to correct or update for whatever

The following is a tentative schedule and is subject to change. It is rigorous but

Date of Class                       Topic


May 15               DISCOVERING POWER

May 16               BAD STRATEGY

May 17               BAD STRATEGY (Continued)

May 18               WHY SO MUCH BAD STRATEGY?

May 21               THE KERNAL OF GOOD STRATEGY

May 22               USING LEVERAGE

May 23               PROXIMATE OBJECTIVES

May 24               USING DESIGN

May 25               Exam I

May 28               Memorial Day; University Holiday

May 29               FOCUS

May 30               GROWTH

May 31               USING ADVANTAGE

June 1               USING DYNAMICS

June 4               INERTIA AND ENTROPY

June 5               THE SCIENCE OF STRATEGY

June 6               USING YOUR HEAD

June 7               KEEPING YOUR HEAD

June 8               Exam II


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