OLGA GUZHAVIN

							                               OLGA GUZHAVIN
                         UX Architect/ Designer and Team Lead
                                 SOUTH SAN FRANCISCO, CA, 94080
                                  EMAIL: OGUZHAVIN@YAHOO.COM
QUALIFICATIONS
        Results oriented, business savvy and quality-focused team leader with over 12 years in the software
         industry.
        Successful history of designing enterprise class products across different platforms. 9 years of creating
         Web-based solutions.
        Experience in translating complex business requirements into detailed design specifications, designs
         used by millions of consumers world-wide.
        Well developed skills in user centered design, user experience flowcharting, data visualization,
         typography/layout (wireframing), sketching (story boarding, scenarios, layouts, mockups), usability
         testing and iterative design.
        Strong communication skills, ability to lead a design team. Collaborative team player who knows how to
         navigate a wide spectrum of customer and stakeholder needs. Fluent in Russian and Ukrainian
         languages. Experience in working with remote teams.

RECENT PROFESSIONAL EXPERIENCE
     User Experience Design Consultant                                      July 2011 - Present
     Genentech, South San Francisco, Ca

     Working as part of Usability team to create user-centered interaction designs for an external facing web
     portal serving patients, physicians and providers working with Genentech's Access to Care group. Current
     responsibilities include:

         -   Define and validate user experience through iterative usability testing. Develop usability testing
             goals, objectives, scenarios, quantitative and qualitative data measures. Prepare and facilitate test
             sessions.

         -   Translate the results of usability tests into actionable suggestions for improving/enhancing user
             experiences; work with Development and QA teams to identify, document, and resolve design-
             related issues. Prepare usability test result reports for project stakeholders.

         -   Create and document UX strategy and guidelines, develop templates for UX deliverables, write
             proposals for usability engagements per each project in different phases of SDLC.

         -   Develop storyboards, wireframes, conceptual diagrams, interaction models and flow diagrams in
             support of user requirements; insure their consistency with company and project standards for
             interaction and visual design. Present designs to both customers and development team.

         -   Collaborate with software architects on the technical feasibility of proposals.


     Senior Information Architect, UX Team Lead                                      2009 – 2011
     PDR Network, LLC, San Francisco, Ca
     Designed variety of consumer facing web based enterprise applications in pharmaceutical regulatory and
     compliance space as well as internal CRM, CMS and WFM tools and mobile platform products. Oversaw
     the design initiative and design implementation for a brand new product line comprised of 11 separate
     projects.

         -    Successfully led a team of 4 designers through user-centered design and development activities
             throughout the engineering lifecycle including: product requirements gathering and validation, task
             analysis, UI design and prototyping, usability testing, functional specification development,
             software engineering and post implementation support. Communicated team’s designs to various
             stakeholders and cross functional teams within the organization.
    -    Educated engineering and product management on the importance and benefits of user centered
         design approach; established usability testing; incorporated the best practices of user centered
         design into engineering lifecycle; reduced the number of issues found during User Acceptance
         Testing by 70 %.

    -    Dramatically improved product quality by developing and putting in place usability and UI
         guidelines and standards. Ensured adherence to standards while reducing total time to market via
         the use of HTML prototypes and Photoshop mockups.

    -    Developed design documentation templates, Visio wireframe stencils, KPI matrix and project
         design objectives. Worked with design, development, QA and product management teams to
         validate the achievement of design goals per each project. This resulted in shorter product release
         cycles due to high quality designs that met team needs and expectations.


Senior Information Architect                                                         2007 – 2009
Medem Inc., San Francisco, Ca
Researched, created conceptual design, interaction design, prototypes and usability tests for a new product
in the healthcare IT industry. The user base reached 300K from zero within 2 years exceeding business
growth projections by 20%. New product comprised of the main consumer facing web site, CRM, CMS and
workflow supporting systems.

    -    Led cross-functional project teams of 5-10 people through all elements of the development life
         cycle to deliver products on time with high quality while meeting aggressive deadlines.

    -    Prepared and moderated usability tests, developed usability testing protocols, scenarios and
         questionnaires to produce the most effective user experience.

    -    Developed prototypes used for look and feel evaluations, verification of application flow and all
         other areas of user testing. Results incorporated into UX design decisions.

    -    Designed application flows, screen and data flows, defined data dictionaries and elements of the
         end-user interface.
Information Architect                                                               2006 – 2007
IGN, FOX Interactive Media, Division of News Corp., Brisbane, Ca
Contributed to 31% site traffic growth in 2005-2007 with the launch of new channels and features.
Architected versions of FIM sites for international markets, opening global ad revenue. Significantly
increased the volume of user contributed content, producing additional revenue generating inventory at
minimum cost. Contributed to successful launch of Google ads and search across the network, fulfilling a
deal worth some $900 million.

    -    Gathered and processed requirements from the product management, business stakeholders,
         Search Engine Optimization team and end-users in order to define the precise project scope,
         complete feature set, business objectives and KPI metrics.

    -    Conducted competitive research, performed heuristic auditing of user interfaces to achieve feature
         parity and the higher customer satisfaction.

    -    Produced highly accurate Visio wireframes, Photoshop low and high fidelity mockups, UML
         diagrams, and other functional specifications required to create valid, flexible and efficient
         interaction designs.

    -    Provided post implementation support, tracked the performance of the released features,
         developed optimization specifications.
    -    Assisted in building the UI Production team.


Senior Application Designer                                                          1999 – 2006
Spear Technologies Inc. , San Francisco, Ca
     Designed and delivered several new product lines of Spear 3i applications with a major market impact,
     provided development estimates and risk assessment in order to meet deadlines and deliver high quality
     product. Provided integration between disparate elements of the system to create complete business
     solutions. Applications installed and successfully used by over 10,000 users in major transportation



         -   Created design documents such as but not limited to: UML diagrams, use cases, customer profiles
             and personas, user flows, screen prototypes, navigational maps, database diagrams and database
             specifications to provide development and quality assurance teams with sufficient design
             information and reference material.

         -   Refined existing style guidelines and insured their implementation that led to consistent Look and
             Feel of the entire line of Spear products.

         -    Developed data models and stand alone database components for commercial applications with
             over 800 data base entities to support front-end designs, developed DB upgrade strategies to bring
             up to date the old legacy systems.

         -    Participated in all QA activities to insure the highest product quality, integrity and compliance with
             the design specifications.

         -    Interfaced with customers to collect the feed-back, assisted with training and provided application
             post implementation support.

         -   Wrote support documents for the delivery and marketing teams, developed on-line help system
             and configuration guides for newly released products.



     Software Engineer                                                                    1997-1999
     Spear Technologies Inc. , San Francisco, CA

         -   Successfully implemented software designs for an enterprise class software on Delphi and Oracle
             development platforms.

         -   Delivered on-time high quality software products working as a part of international development
             team with in a high pace production environment with up to 12 releases a year.

         -   Created and maintained different data base objects such as views, functions, complicated store
             procedures and packages in various DB schemas, tuned them for the maximum performance.
         -   Participated in the updating of Product Development Process in order to reflect the needs of the
             development team with the goal of achieving the highest productivity.

         -   Led cross functional teams on various development projects, trained new developers.


EDUCATION
     Kiev State University, Kiev Ukraine: Majored in Foreign Linguistics.
     Continued education in user-centered design, development methodology and technology, including but not
     limited to:

     Nielsen Norman Group, San Francisco, Ca:
       2007: Fundamental Guidelines of Web Usability, training course
       2007: Application usability, training course
       2006: Interaction Design, training boot camp

     UC Berkeley Extension, San Francisco, Ca:
       1999: Advanced Course in UML
       1998: Course in Oracle
          1997: Advanced Course in Visual Basic 5.0


        Computer Learning Center, San Francisco, Ca
          1996: Diploma in computer programming, 4.0 GPA


AFFILIATIONS
        Silicon Valley Web Guild, local IT professionals association – Member.
        Human Factors International, Usability professionals association – Member.

References available upon request.