13th Annual by eYhL5doH

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Brew Something New at the
East Orlando
Beer Festival!
          A Brief History

     In 1991, our
                              In 1992,
   company,        ,
                          produced the first
  attended the 9th
                           Beer Festival in
Annual San Francisco
                           Central Florida.
    Beer Festival.

   In 1995, ABC Fine Wine & Spirits began
   sponsoring our festivals and requested
          produce them in other markets
       where they have retail locations.
           Track Record
    Since 1991, AIM has produced more
     than 60 Beer Festivals including:

 Sarasota         26 in           18 in
 & Daytona       Orlando       Gainesville

    2 in           8 in          15 in Ft.
   Tampa       Jacksonville     Lauderdale

   We have also assisted companies to
produce festivals & events in other markets.
  The 3rd East Orlando Beer
  Festival will feature more
                                 Concept
than 100 different beers and a
  dozen area restaurants all
    serving free samples.

        Modeled after a wine tasting, the Beer
        Festival allows patrons to pay one price
         and enjoy tasting any of the different
          brews (in 2 oz. pours) and unlimited
         food samples from area restaurants.

 With projected attendance expected to be
 more than 2,000 patrons, this represents an
     incredible marketing opportunity!
    This Year’s Particulars
                      3rd Annual
  What:
              East Orlando Beer Festival
              Saturday, March 19, 2011
  When:
                 1:00 PM - 5:00 PM
                   Waterford Lakes
  Where:
                    Town Center
                   Fund-Raiser for
  Why:
                Central Florida Gliders

Attendance:       2,000+ (estimated)
         Advertising

Marketing for the East Orlando Beer
 Festival will include a multi-media
 mix of print, radio, web site, viral,
        posters, flyers, etc.


    The total promotional value
    will be more than $30,000.00!


                       Let’s Take A Look . . .
        Media Partners




 We will join forces with The Rock Station
(WJRR), Real Radio (WTKS) The Game (740)
  and Orlando Weekly & Drink Magazine to
  promote the East Orlando Beer Festival.
                       Radio


  Live On Air                                   Paid
 Promotional                                Commercial
Announcements                              Advertisements
                      Live On Site
                    Announcements
                   during the Festival!
Front Page logo
  and link on                                Live On Air
WJRR Web Site                             Ticket Giveaways
                  Value: $15,000.00+
                         Print


 ½ page ad in March
  16th edition of the
   Orlando Weekly            ½ page ad in March 9th
                             edition of the Orlando
                                     Weekly
 ½ page ad in March
  Drink Magazine
                             Value: $4,557.40

  Front page logo and            ½ page ad in March
link on Orlando Weekly            Drink Magazine
        web site
                      Etc.




  Posters on beer
                            Posters on display at
 coolers at Central
                             all the participating
 Florida ABC Fine
                            restaurant locations
Wine & Spirits Stores

Posters on display at all
Advance Ticket Outlets        Value: $6,500.00
                 Still More
                Featured event on
            FloridaBeerFestivals.com
               Click above to visit our web site!


  Display Banner at                     Check inserts at
  Waterford Lakes                        participating
    Town Center                           restaurants


       Flyers at
participating retailers              Value: $4,500.00+
Total Promotional Value

 Radio      $15,000.00
 Print        4,557.40
 Etc.         6,500.00
 Still More   4,500.00
   Total:   $30,557.40
Let’s take a look
at some pictures
from last year’s
  East Orlando
 Beer Festival!!
Participants
Crowds
Demographics




  Men 21+ 40%
 Women 21+ 36%
 Couples 21+ 24%
Previous Sponsors!
Sponsorship Opportunities!
 Participation options    Your Company
  range from display      can be front and
 booths to being the     center at the East
“Presenting Sponsor”       Orlando Beer
   and everything in         Festival!
  between & beyond.

      On the following pages you’ll see
     several ideas for Your Company to
    obtain maximum exposure at one of
      Orlando’s premier annual events.
         Booth Display Space!

                               Decorate your booth
Meet and greet an estimated
  2000+ fans of the East
                               Sell from your booth
  Orlando Beer Festival!

                                 Pass out give-
    booth space from            aways, collect email
                                  addresses, etc.
        $500.00
                                       Click to continue
       Back of the Ticket!

Advance tickets to the      In addition, we will give a
  East Orlando Beer        hard ticket to every patron
Festival are sold for a        who purchases their
$5.00 discount at local      admission at the gate or
        outlets.                      online.

       Have your coupon on the back of the
        East Orlando Beer Festival Ticket!


               Only   $750.00          Click to continue
          Safe Ride Home
                           This year, we will also
We’re concerned for the
 safety of our patrons.     have a new feature
                           called “Tow and Go”
 Each year we team up
                           program to provide a
   with Budweiser to
                           “Safe Ride Home” for
sponsor the “Safe Ride
   Home” program.          both our patrons and
                            their automobiles.

         Your Company can sponsor our
“Safe Ride Home” & “Tow & Go” programs for only:

           Only $1,250.00            Click to continue
Official Beer Festival Taster!
Every attendee will be
given a souvenir 10oz.       Many patrons keep
Commemorative Beer          their souvenir taster
   Festival frosted        and take it home after
plastic sampling cup.         the Beer Festival.

  Wouldn’t Your Company’s logo look great on the
    East Orlando Beer Festival sampling cup?


              Only $750.00
                                      Click to continue
   Lifestyle Display Sponsor!
                             Your Company included
    Your company will         in all printed materials
     be designated as
Lifestyle Display Sponsor        Your Company
     of the East Orlando        mentioned in 50% of
        Beer Festival!          radio commercials

          Only               Display space in and
                            around the VIP Tent at the
     $1,000.00              East Orlando Beer Festival
                                        Click to continue
                   VIP Sponsor!
                                Sponsorship of 20’ x
                                  30’ display tent for
   Your company                       VIP Guests
  name or logo in all
printed materials and
                                Exclusive Foods and
 on the East Orlando
                                 Beers for VIP Guests
Beer Festival web site!

                           Unlimited display space in
         Only                and around the VIP Tent
   $1,500.00               VIP Sponsorship banner on
      Click to continue     VIP Tent welcoming guests
    Presenting Sponsor!
Your company name
 or logo “above the            Logo in
  logo” of the 3rd         Orlando Weekly
    Annual East
    Orlando Beer         Logo on all posters,
      Festival!         tickets & print materials


      Only              Presenting sponsor
                       mention on minimum of
 $2,500.00            200 radio announcements
                                  Click to continue
 Will Brew New
Customers At The

East Orlando
Beer Festival!
     Florida’s Best Beer Fest!
Thank You for Watching




  Please Call 407-383-2331
For Answers to Any Questions

								
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