What is #ilovejax?
An ongoing conversation that promotes all there is
to love about the seven counties in the JAX Region.
Why is it needed?
64 percent of residents believe we have inferiority
complex that hurts economic development.
Jerry Mallot was quoted in the
Jacksonville Business Journal on
Oct. 21, in an article introducing
Innovate Northeast Florida, a nine-month
economic development initiative to better
define how to market the region.
Who’s to blame?
The Jacksonville Business Journal solicited
responses looking to assign blame.
Our response – The positive path
The question is “What do you love
So, what do you love about JAX?
Tell us why you love JAX --- here on
LinkedIn, on our Facebook page or
use #ilovejax on Twitter!
More than 1,200 people used the hashtag,
creating more than 600,000 impressions.
More than 50 placements (print and online). Dozens
of radio and TV interviews.
Facebook page created December 2011.
•200 fans in May
•300 fans in June
•550 fans in July
And grew some more
#ilovejax days showcase greatest strengths.
•Fleet Readiness Center
64 percent will say our positive self-image helps
promote economic development.