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					What is #ilovejax?
An ongoing conversation that promotes all there is
to love about the seven counties in the JAX Region.




                                  www.myjaxchamber.com
Why is it needed?
64 percent of residents believe we have inferiority
complex that hurts economic development.


                            Jerry Mallot was quoted in the
                            Jacksonville Business Journal on
                            Oct. 21, in an article introducing
                            Innovate Northeast Florida, a nine-month
                            economic development initiative to better
                            define how to market the region.




                                       www.myjaxchamber.com
Who’s to blame?
The Jacksonville Business Journal solicited
responses looking to assign blame.




                                   www.myjaxchamber.com
Our response – The positive path
              The question is “What do you love
              about Jacksonville?”


              So, what do you love about JAX?


              Tell us why you love JAX --- here on
              LinkedIn, on our Facebook page or
              use #ilovejax on Twitter!

                             www.myjaxchamber.com
Community response
More than 1,200 people used the hashtag,
creating more than 600,000 impressions.




                                 www.myjaxchamber.com
www.myjaxchamber.com
 Campaign grew
 More than 50 placements (print and online). Dozens
 of radio and TV interviews.


•WOKV
•WAPE
•WJCT
•Florida Times-Union


                                  www.myjaxchamber.com
And grew
Facebook page created December 2011.



  •200 fans in May
  •300 fans in June
  •550 fans in July



                               www.myjaxchamber.com
And grew some more
#ilovejax days showcase greatest strengths.


•Military Bases
•Fleet Readiness Center
•Mayo Clinic
•Jaguars Stadium
•THE PLAYERS


                                  www.myjaxchamber.com
Measuring results
64 percent will say our positive self-image helps
promote economic development.


•Annual Survey
•Facebook Likes
•Hashtag Users
•Impressions


                                    www.myjaxchamber.com
www.myjaxchamber.com

				
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posted:9/16/2012
language:English
pages:11