VIEWS: 4 PAGES: 23 POSTED ON: 9/16/2012
WebMaster Tools Series Overview & Case Studies Presentation to 7 May, 2012 Webmaster Tools Series May 7 Session 1: Overview & Case Studies May 14 Session 2: Tools for SEO May 28 Session 3: Tools for Launching Website Optimizer Audience Who uses Webmaster Tools? Who manages websites for yourself ? Who manages websites for clients? Session 1 - Overview & Case Studies Objectives for today Show the tools Explain benefits Inspire you to use it Show how to verify your site and submit a sitemap Presented by: Frank Leffelaar of Crush Marketing Bernie Glemas of Varize Marketing Inc. Bernie – VARiZE Develop internet properties, developing revenue and value of the assets Recently started using Webmaster Tools Indexing - pages, specially of deeper pages, i.e. job pages on a job site Errors - possible hindrances to site performance and SEO Links - Confirm retention of inbound linking after website updates Keywords - keywords my sites are communicating to google Suggested this topic because of it's importance and my need to learn more about it Frank – Crush Marketing Help Businesses Grow Online & offline strategies to achieve business goals Lead generation, social, campaigns, content, website Work with clients in Food Retail & Manufact. & Software Find Webmaster tools helpful to: Audit website effectiveness, technology, SEO Gain Marketing & SEO insights and ideas Monitor website migration Monitor impact of campaigns on search What is Webmaster Tools? 30 Tools to help you help Google index your site Shows how Google sees your website The Tools Search Queries Improve visibility for your target keywords See the impact of SEO, campaigns, and fresh content Content keywords Does Google see what is important to you ? Pages most relevant to keywords HTML Suggestions Check pages are indexed with effective meta tags Missing, duplicate short, long meta tags Links to your site Plan and track growth of inbound links Who links most to you and linked # of pages Most linked content Anchor text used to link Internal links Shows pages with most internal links What pages links are coming from Identify site & content issues Sitelinks Review and optimize your Google listing Traffic flow in Analytics Case – HTML Suggestions + Sitelinks Site Links Showed non- informative descriptions Optimized descriptions for display in search Increased Cheesecake page visits by 300% Increased overall site visits by 15% in 1 month Case - Site Performance & Page Speed Time to load page impacts clicks & stickiness (goal = 1.5 sec) Tackle the problem pages with page speed tools Optimize Website, page content, application, server, host Crawl Errors Identify issues and tell Google you fixed them Site access, DNS or Server errors Crawl Stats Crawl rate for site or sub-domain Important for new sites and pages How To - Site Verification Set-up WebMaster Tools by verifying site ownership You Need: C-panel or ftp access Place a code on your server in website folder Set up Webmaster messages Have Google send messages to your email Warns you of malware Recommends software updates e.g. WP releases May advise you of issues (and penalties) How To – Sitemap Creation Sitemap creation and submission Conclusions on Webmaster Tools Important tool for monitoring: − Website appearance to Google − Website's performance / SEO − Errors, crawling issues and malware − Launch of site, new design, new host Verify and set up sitemap before next sessions If no time or desire we can do it for you for $50 (Internet MasterMinds special offer) Webmaster Tools Series May 14 Session 2: Tools for SEO May 21 Long Weekend May 28 Session 3: Tools for Launching Website Optimizer
"Google WebMaster Overview presentation Crush Marketing"