PowerMeter Pitch Deck v1.0

							The Power of Information
Dan Reicher
National Town Meeting on Demand Response and Smart Grid
July 13, 2009
Washington, D.C.




                                      Google Confidential and Proprietary   1
“The future is not what
    it used to be.”

              Paul Valery
              French Writer
              (1871-1944)



                         Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
“A crisis is a terrible thing to
             waste”

                         Rahm Emanuel
                    White House Chief of Staff

                              Google Confidential and Proprietary   5
The Elements of Success


              TECHNOLOGIES




               Sustainable
                Energy
                 Future
   POLICIES                  FINANCE



                                Google Confidential and Proprietary
McKinsey & Co., A Cost Curve for GHG Emissions
                               Google Confidential and Proprietary
Work in Progress




                   E.T Meets I.T




                                   Google Confidential and Proprietary
 Smart grid future




Renewable Source     Transmission   Smart Home              Plug-in Vehicle




                                                 Google Confidential and Proprietary   9
Challenge and Opportunity




"If you cannot measure it,
 you cannot improve it."
     — Lord Kelvin




                                                                   10
                             Google Confidential and Proprietary
Once a month: That’s all she wrote

  Consumers receive home energy information via monthly bill –
  data is inaccessible, offline and not very useful




                                                                  Utility




                                                     Google Confidential and Proprietary
                                                    Google Confidential and Proprietary
You expect more in the grocery store….




                                         Google Confidential and Proprietary   12
Google PowerMeter Launched

• A free Google gadget that shows consumers their home electricity
  use on a laptop or other internet connected device

• Google PowerMeter receives its data from a smart electric meter or
  other home energy monitoring device

• Announced development of the technology in February and have
  tested it with Google employees

• Launched partnerships with 9 utilities to test the technology with a
  small group of customers --- expanded roll-out later this year

• Also announced a partership with Itron, a leading smart meter
  company that is helping utilities integrate with Google PowerMeter



                                                       Google Confidential and Proprietary
                                      14
Google Confidential and Proprietary
Google Confidential and Proprietary
Google PowerMeter




                    Google Confidential and Proprietary
Our Initial Partners




                       Google Confidential and Proprietary   17
Business Model, Privacy and Security

 Business model
     A project of Google.org, Google’s philanthropic arm
     Help users save energy and cut carbon emissions
     Free service


 Privacy
     Opt-In Only: customer consent required
     Customer can unenroll and/or delete data at any time
     No personally identifiable information transferred between the Utility and Google


 Security
     PowerMeter uses Google common infrastructure
     Transmission of data between partners and Google is done over HTTPS
     Each session between utility and Google authenticated




                                                                  Google Confidential and Proprietary   18
Path to energy savings
 Energy Information   Efficiency Investments    Demand Response,
                                               Dynamic Pricing, Smart
                                                     Devices




  5-15% Savings          >15% Savings                         ???

                                                 Google Confidential and Proprietary   19
One Googler's experience with home energy monitoring




                                             Google Confidential and Proprietary
Smart grid consumer policies

Provide consumers access to energy information
    • Accelerate smart meter deployment
    • Give consumers access to smart meter data
    • Strive for real-time feedback
    • Turn information into action
Ensure openness and interoperability
    • Open standards to encourage innovation and
      consumer choice
Maintain privacy and security
    • All consumer data kept private unless
      consumer grants third-party access


                                                   Google Confidential and Proprietary   21
ARRA $4.5B smart grid funding

Recommendations:
   • Focus on engaging and empowering consumers
   • Advance White House goal for 40 million smart
     meters
   • Support openness and interoperability
   • Support large commercial deployments
   • Align with other stimulus funding where possible




                                             Google Confidential and Proprietary   22
RechargeIT: Electrifying Transportation




                                          Google Confidential and Proprietary
Objectives

•   Seed innovation
•   Demonstrate technology
•   Inform the debate
•   Stimulate market demand




                              Google Confidential and Proprietary
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Google Confidential and Proprietary
Google Confidential and Proprietary   27
Google Driving Experiment Results




                                    Google Confidential and Proprietary   28
RE<C: Renewable Electricity Cheaper than Coal




                                          Google Confidential and Proprietary
Develop renewable energy cheaper than coal

• Conduct targeted R&D with
  Google engineers
• Support external R&D projects at
  universities and labs




                                     • Invest in breakthrough
                                       technology companies ($45m to
                                       date)
                                     • Address policy barriers and
                                       increase access to information


                                                  Google Confidential and Proprietary
Synergy: Plug-in Vehicles, Renewable Energy and
Smart Charging

• Issue #1: The Administration has a goal of 1M plug in vehicles on the road by
  2015. How will we charge millions of vehicles without creating problems for the
  grid?
• Issue #2: Grid operators are incorporating increasing intermittent renewables.
  How can they keep generation and load in balance without creating problems for
  the grid?
• Response: Coordinated control of the recharging of millions of vehicles can
  provide valuable services to the grid, while still meeting the needs of drivers.




                                                                       Google Confidential and Proprietary
Google Smart Charging Demonstration

• Fleet of eight plug-in Priuses
• Prototype aggregation system
  and vehicle dispatch algorithms
• Real time dispatch commanded
  from grid operator data




                            Conventional Charging                       Smart Charging


         Charge Current


  Battery charge state, %

                                 ~4 hours                                    ~8 hours

                                Smart charging is generally slower than conventional charging,
                                          but driver still gets full charge by morning


                                                                                     Google Confidential and Proprietary
CHINA!




         Google Confidential and Proprietary
Thank you!




             Google Confidential and Proprietary