Board of Directors Meeting Summary – March 19, 2012
Financial Report and 2012/20013 Budget Decisions:
Greg Bowie presented the financial statements for the period ending February 29, 2012 and the Board reviewed the
expectations for spending in the final month of the current fiscal year. It appears that there will be a surplus of
unallocated funds from the 2011/2012 budget. The Board decided to use some of these surplus funds to offset the
recent withdrawal from the Trade Advocacy Reserve Fund for the CCA Legal Assessment. This transfer will take
the fund back up to $4.5 million, a level that the Board thinks is appropriate. The final amount of surplus funds
from the 20111/2012 budget will be known better by the April Board meeting and the directors will decide then
where to invest this money.
2012/2013 Budget Decisions
The review of the financial statements led into a discussion of the 2012/2013 budget. The Budget Sub-Committee
had presented a proposed budget at the February meeting based on $5 million in available operating funds. After
accounting for the most recent service charge refunds, there actually will be $5.2 million dollars available for the
2012/2013 fiscal year. The Board approved a revised budget based on this increased level of funding, with
additional money allocated to Council, Committee and Project Expenses. The CCA assessment for the year will be
approximately $1.44 million, slightly less than the amount allocated to CCA in the budget. With the increase in
funding for projects, the council and committee requests for funding can be met and there will be $150,000 in the
Project Reserve Fund.
CCA AGM Report and ABP Actions:
The CCA representatives on the Board reported on the CCA AGM that was held in Ottawa the first week of
March. It was a good and positive meeting with strong participation from federal government officials, especially
Agriculture Minister Gerry Ritz. Dave Solverson summarized the progress being made on the CCA trade
advocacy files and talked about the Animal Care Committee’s work regarding codes of practice. Rich Smith
attended the Provincial Managers meeting and noted the common concerns among provinces regarding funding,
research, BRM programs, communications, wildlife issues, and political challenges.
Smith and Laura Procunier attended a meeting on National check-off that was organized by Canada Beef Inc.
There was a good discussion about the accounting procedures for collecting and submitting national check-off
among the provinces and Canada Beef has incorporated a number of Procunier’s ideas and practices into their
process. Further discussion about collection and remission of check-offs on interprovincial trade is needed and
Smith is part of a working group examining this issue.
Solverson was elected as the Vice-President of CCA and now will be sitting in his own right on the CCA Board.
This creates a vacancy for an ABP representative on the CCA Board and the ABP Board decided to hold an
election during the Semi-Annual General Meeting to fill this vacancy. There was discussion about Solverson
being an officer of CCA (Vice-President) and sitting on the ABP Executive. He intends to complete his term as
ABP Vice-Chair this year and will not participate in any discussion or votes on issues where there might be a
conflict of interest between ABP and CCA.
Alberta Beef: The Flavour Champion:
The Marketing and Education Committee was pleased to announce that they received $866,175 in funding from
ALMA for a new marketing campaign aimed at revitalizing the Alberta Beef brand. Barb Sweetland, Ben Graham,
Mark Francis, and Rich Smith have been working closely with ALMA for the past two years to develop a
marketing proposal and get funding approval. The Marketing and Education Committee intends to commit
$403,725 of ABP funding to the project, making the campaign worth close to $1.3 million. To meet these
requirements for ABP funding, the board approved the release of some funds that had been set aside for this project
in the Long Term Projects fund. The committee hopes to have the first activities of the ‘Alberta Beef: the Flavour
Champion’ campaign occurring near the beginning of the BBQ season.
Appointment to Canadian Cattle Identification Agency:
Bob Lowe was re-appointed as the ABP representative on the CCIA Board of Directors and will be the ABP voting
member at the CCIA AGM.
Cattle Industry Multiplier Study:
Brenna Grant, of Canfax Research Services, presented a proposal for a study on the Multiplier Effect for the
Canadian cattle industry. The cattle industry has been using a multiplier of 4 based off the farm cash receipts
published by Statistics Canada as an estimate for the contribution of the cattle industry to the Canadian economy.
This multiplier is old (from a 1992 study based on 1988 data) and does not reflect the current state of the industry.
The study will produce four multipliers: an overarching industry multiplier, a multiplier for domestic beef sales, a
multiplier for export beef and cattle sales, and an employment multiplier. Since the information from this study
will be used to influence government policy, it is necessary for the funding to come from industry. The total cost
of the project is around $30,000 and Canfax Research Services proposed a three-way division of funding among
CCA, the Saskatchewan Beef Industry Development Fund, and ABP. The Board approved funding of $10,000 for
the project with a condition that the researchers calculate specific Alberta multipliers in addition to the Canadian
Cowboys and Carnivores Funding Request:
At the last Wildlife Sub-Committee meeting, the members were given a presentation by the Miistakis Institute on
the ‘Cowboys and Carnivores’ project and agreed to bring a funding request before the board. The Miistakis
Institute is working with the Drywood Yarrow Conservation Partnership to develop a monitoring program to
collect information on carnivore species that will contribute to the development of effective solutions to conflicts
between these carnivores and livestock or people. The project is based in southwestern Alberta, but the
development of effective management strategies to address human/livestock-wildlife conflicts will have benefits
for producers across Alberta. After some discussion, the Board agreed to fund the first year of the program up to
Several members of the ABP Board of Directors will be flying to Ottawa in May to speak to MP’s about issues
facing beef producers in Alberta. Both CCA and federal government representatives think that these fly-ins are
very worthwhile and ABP tries to send representatives to Ottawa twice each year. Ryder Lee and John Masswohl
use our representatives’ time very well and the fly-ins are a very good opportunity to reinforce the industry
messages that MPs receive from CCA.