07022007 autodelta 20th anniversary by 85VHPRT


									Press Release
Wednesday, 7 January 2007                                                 Autodelta

YEAR                                                                      Forza House

                                                                          St Leonard’s Road
Autodelta is celebrating its 20th anniversary in 2007 and this year       London, NW10 6ST
certainly is promising to be the most important yet in the London-
                                                                          Tel. +44 (0)20 8838 3535
based firm’s history. It will get underway in earnest with the
commercialisation of the new Autodelta Brera J5 3.2 C on 7th              Fax +44 (0)20 8838 3300

February (today), a significant step forward which kicks off a year       www.autodelta.co.uk
that will herald the arrival of a series of exciting new bespoke models
and high performance upgrades.                                            Press Contact:

                                                                          Edd Ellison
Last year was undoubtedly the most significant in Autodelta’s history
so far, highlighted by the official media preview of the new Autodelta
Brera J5 3.2 C at the culmination of the 2006 Autodelta European
Tour; and then its public première at the MPH06 Motor Show in
November. “However, 2007 is set to be even more ground breaking,
as we move forward; into our 20th anniversary year,” says Jano
Djelalian, “and we roll out new performance upgrades across the new
range of Alfa Romeo models: the Alfa 159, 159 Sportwagon and
Spider; as well as turning our attention to the 1.9/2.2 JTS and
1.9/2.4 JTD units to compliment the standards we have already
achieved with the new 3.2 V6 engine.”

The 348 bhp Autodelta Brera J5 3.2 C will be officially commercialised
on 7th February 2007, with the first bespoke cars set to be delivered
to customers around mid-March. Autodelta’s Park Royal London
engineering team, are now very busy gearing up for the expanding
new programme, especially as more than 40 orders have already
been received from across Europe, and as far as the Middle East. All
orders have been received without buyers actually being able to drive
the car. “We believe that this demonstrates that our engineering
reputation now carries us forward,” adds Jano. “And be rest assured
that we will strive to set new standards during 2007.”

The Autodelta Brera J5 3.2 C (C stands for “Compressore”) is a
cutting-edge blend of Italian design and the pursuit of ultimate
performance through advanced technology. It redefines Autodelta’s
never-ending quest to draw the maximum dynamics and driving
pleasure from Alfa Romeo’s exciting production models, and is the
culmination of more than a year’s intense research and development,
by key members hard work and innovative thinking in the UK as well
as in Italy, Holland and Greece.

Announcing that this new car is supercharged brings another strong
Autodelta tradition into the equation, one that has become very
central to their engineering philosophy in recent years. With a huge
wealth of experience in supercharging – including its application on
the famous ‘Arese V6’ with a 400bhp step arriving in final stages of
its development, as well as on the direct-injection JTS engine, where
Autodelta is the only company worldwide to offer forced induction on
this Alfa Romeo unit (and in fact of all the major carmakers only VW

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Press Release
Wednesday, 7 January 2007                                                    Autodelta

have a production supercharged direct-injection engine) – it was
logical that Autodelta would turn to this tradition as they looked to        Forza House

raise the Brera’s bite in the power stakes. The Brera J5 3.2 C’s             St Leonard’s Road
dedicated supercharger unit is supplied by Rotrex to Autodelta; in           London, NW10 6ST
fact the Rotrex C30-94 is considered to be the most compact
                                                                             Tel. +44 (0)20 8838 3535
supercharging unit available today, noted for its durability, light
inherent weight and compact form; Rotrex superchargers were also             Fax +44 (0)20 8838 3300

chosen by Koenigsegg to power their CCX supercar, which set the              www.autodelta.co.uk
record for the fastest production car in the world. The Rotrex C30-94
properties make it perfect for installation in the Brera’s engine bay        Press Contact:
which offers little excess room, its installation and that of its            Edd Ellison
dedicated oil cooler being positioned in an optimum manner to allow
maximum air flow via the new Autodelta-designed front bumper.

The Autodelta Brera offers 348 bhp and 430 Nm torque, the
additional 88 bhp over the standard model turns this into a powerful
four wheel drive 2+2 sports car, easily capable of fulfilling its driver’s
innermost demands and desires. 0-100 km/h is achieved in 5.3
seconds while top speed is 260 km/h. However an Autodelta model is
always an all-round player and the Brera J5 3.2 C is the complete
package, fully developed in every area, the result of much of hard
work which focused in detail on every aspect of the sports car. The
Brera’s engine electronics have been significantly re-mapped to make
sure that power is put down in an optimum manner, with smooth
delivery and in perfect synergy with the car’s capabilities. A brand
new stainless-steel exhaust system, created in conjunction with
Autodelta’s exhaust development partner Ragazzon, offers optimum
gasflow properties, as well as a distinct Alfa Romeo exhaust “note”,
and is immediately recognisable by its quad-oval tail pipes which are
each engraved with the Autodelta legend. The suspension has been
re-worked with new Autodelta Sport Line Dampers with Coil Over
springs being specially developed for the car; while an upgraded
braking system perfectly manages the additional requirements
demanded of it by all the extra power.

Autodelta is also about style, and this area of the car has not been
neglected by our experienced design team. A typical Alfa Romeo
driver demands performance with inherent Italian styling;
understated but individual. An Autodelta driver also makes these
demands, but pushed to a further level; understated charms
combined with aggression, sleek, yet with the exclusive handcrafted
Autodelta tradition instantly recognisable. To achieve these core
requirements Autodelta’s designers have evolved the “F1 look” that
they first introduced on the Autodelta GT Super in 2004 and then the
Autodelta 147 GTA AM Super (2005). With this dashing styling
treatment, the front bumper arches upwards to meet the traditional
“heart” grille, that most famous of all Alfa Romeo symbols, and one
which sets an Alfa Romeo apart from the crowd. This remains the
most distinctive feature of the car that Autodelta’s designers seek to
amplify, but never challenge. The new front bumper at the same time
has been optimised to provide maximum delivery of air to the new

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Press Release
Wednesday, 7 January 2007                                                   Autodelta

supercharger oil cooler via the introduction of extra cooling slots on
the bumper’s flanks. At the rear, the customary Autodelta splitter          Forza House

enhances the curving rump of the Brera. The subtle but distinctive          St Leonard’s Road
looks of the Brera J5 3.2 C are finally completed by 19-inch OZ             London, NW10 6ST
Racing Ultraleggera wheels and Dunlop SP Sport Maxx tyres; OZ
                                                                            Tel. +44 (0)20 8838 3535
Racing and Dunlop tyres are also development partners in the Brera
J5 3.2 C project.                                                           Fax +44 (0)20 8838 3300

To commemorate the important milestone of their 20 anniversary,
Autodelta will also launch a special edition model during the year,         Press Contact:
which will be limited to just 20 units. Further details of this exclusive   Edd Ellison
car will be announced shortly.

The late spring will see the launch of the Autodelta 159 J4, a model
that will complement the Brera J5 3.2 C, and at the same time the
2.2 JTS direct-injection engine will be commercialised with forced
induction technology, meaning that Autodelta will then be in a
position to offer supercharging right across the new Alfa Romeo
petrol model range.

This year will also see them launch high-performance options for the
JTDM (1.9/2.4) engine range, allowing the many owners with turbo-
diesels to experience Autodelta upgrades on their models for the first
time. A great amount of time has been spent on research and
development over the last year and they are very confident that they
have products that will be a genuine market leader.

Autodelta are pleased to announce that its technical development
partners, OZ Wheels, Dunlop, Rotrex, and Ragazzon will continue to
work with them in the development of the outlined models and other
on-going future projects.

Autodelta 1987 – 2007

Back in 1987, a gifted young engineer with a deep-seated passion for
Italian cars - in particular Alfa Romeo - achieved his ambition to open
his very own tuning business in West London. That individual was
Jano Djelalian, and the inspiration for the name of his new company
came from the illustrious Alfa Romeo works racing team of the sixties
- Autodelta.

Operating from small premises in Alperton, near Wembley, Jano
rapidly earned a reputation for "going the extra mile", routinely
maintaining and tweaking the Alfa Romeo models of the day,
including Alfasud, GTV6, 33, 75, 164, Spider, and before long, the
extraordinary SZ Zagato coupe. Around this time Jano began
experimenting with ways and means to squeeze even more out of the
existing Alfa Romeo power plants. Encouraged by a growing band of
loyal and enthusiastic customers, he set about modifying pistons,
valves and liners, exhaust manifolds, brakes, even boring the engines
- all with phenomenal results.

                                                                                          Page 3 of 5
Press Release
Wednesday, 7 January 2007                                                  Autodelta

Word soon spread that Jano and Autodelta were able to do things to         Forza House

an Alfa Romeo in terms of performance and handling that simply             St Leonard’s Road
could not be ignored -- a fact that didn't escape the attention of the     London, NW10 6ST
media. Writing in Italian Cars, motoring journalist Roberto Giordanelli
                                                                           Tel. +44 (0)20 8838 3535
was moved to quip "Autodelta has managed to turn the SZ from a
thug into a terrorist."                                                    Fax +44 (0)20 8838 3300

Having initially concentrated on mechanical modifications, Jano next
focused on the visual. Calling upon his early design training, he set      Press Contact:
about creating a variety of body kits intended to be aerodynamic as        Edd Ellison
well as distinctive. Alfa Romeo drivers the world over seized upon this
opportunity to personalise their cars Autodelta-style, so much so that
a manufacturing division was set up dedicated to interpreting the
concepts and producing these special parts, as well as a detachable
hardtop for the Alfa Spider.

With all this activity, it didn't take long for Autodelta to outgrow its
original location. Demand for Autodelta upgrades custom-made to
Jano's exacting specifications, went far beyond the UK, necessitating
the appointment of official Autodelta agents throughout Europe and
the Far East. Inventory and warehousing of Autodelta products for
domestic and export markets, plus the need to accommodate
sophisticated equipment for research and development, and equally
important, the means with which to carry out round-the-clock
servicing and upgrades on site, determined that considerably larger
facilities were called for.

By 1997, Autodelta's turnover had expanded at such a rate that it
was necessary to transfer to its present purpose-built headquarters
situated in Park Royal, within easy access to motorways M1, M4, M25
and M40, mainline railway and London Underground stations, and
Heathrow Airport. They also introduced their first bespoke model, the
GTV J10, which was followed by the J11 (156) and J12 (147). In
2003 Autodelta introduced their first model in a new-generation of
bespoke models, the 328 bhp Autodelta 147 GTA AM, which heralded
the arrival of a widening range of hand-crafted, individually-tailored
models which soon spanned the Alfa 156 GTA AM, GT Coupé Super
and now the Brera J5 3.2 C; while today bespoke versions of the Alfa
159, 159 Sportwagon and Spider are all in the pipeline. Last year
Autodelta undertook an ambitious and significant step by opening a
new styling studio in Italy, a project which will pave the way for their
arrival of their full range products and models on the Italian market.

For further information on Autodelta visit www.autodelta.co.uk. For
further information on the Autodelta European Tour visit

Autodelta Brera J5 3.2 images:

                                                                                         Page 4 of 5
Press Release
Wednesday, 7 January 2007                               Autodelta

                                                        Forza House

                                                        St Leonard’s Road

                                                        London, NW10 6ST

                                                        Tel. +44 (0)20 8838 3535

                                                        Fax +44 (0)20 8838 3300


                                                        Press Contact:

                                                        Edd Ellison


                                                                      Page 5 of 5

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