Media Relations by 3Lj002v

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									    Indiana State Fire Chief’s
      Orientation Program




Fire Chiefs Orientation Seminar Sponsored in Cooperation with
        MEDIA RELATIONS
                or
       MEDIA RELATIONSHIPS




Fire Chiefs Orientation Seminar Sponsored in Cooperation with
            Who Is The Media?
• Local TV, Radio, Newspaper
• Publications
• Influencers of public opinion




  Fire Chiefs Orientation Seminar Sponsored in Cooperation with
    When Do You Need Them?
• All The Time!
• They are “Your Best Friend” or
  “Your Worst Enemy” (you make the call)
• You need them when you need them
• To get the word out
• To start something
• To stop something
  Fire Chiefs Orientation Seminar Sponsored in Cooperation with
          Media Relationships
Are media relations really important?
They can make you look very good or very bad!
What rights do the media have on the scene?

What drives the media to do their job?

A picture is worth a thousand words.
Look at this video and answer these questions
Fire Chiefs Orientation Seminar Sponsored in Cooperation with
          Media Relationships




Fire Chiefs Orientation Seminar Sponsored in Cooperation with
             Media Relationships
       Are media relations really important?
        That was a nice feel good story!

 They can some hero’s very good or very bad!
They mademake you look out of ordinary citizens

  What rights do the media have on the we have
 If it’s public property they have every rightscene?


     What drives the media to do their job?
Get the good story and exclusives are a bonus

   Fire Chiefs Orientation Seminar Sponsored in Cooperation with
             Media Relationships
Look at what the media had dealt with on the run.
Think about these same questions.
How you would answer them now.

  Are media relations really important?
  They can make you look very good or very bad!
  What rights do the media have on the scene?
  What drives the media to do their job?
   Fire Chiefs Orientation Seminar Sponsored in Cooperation with
          Media Relationships




Fire Chiefs Orientation Seminar Sponsored in Cooperation with
           Media Relationships
   Are media relations really important?
They could have had a different exclusive!

They could have made some buttheads very bad!
They can make you look very good orout of Hero's!

What rights do the criminal charges (Assault)!
They could have filedmedia have on the scene?


    don’t want to media to do their job?
TheyWhat drives theshow blood and gore!

 Fire Chiefs Orientation Seminar Sponsored in Cooperation with
           Develop a Relationship
•   What is a relationship?
•   It requires time and communication
•   Press Training Camp
•   Include in Training Burns, Disaster
    Exercises

    Fire Chiefs Orientation Seminar Sponsored in Cooperation with
                  Getting Started

• Always have a contact list and KNOW your
  contacts
• You may have several from the same
  organization
• Photographer (department/volunteer)
• Have set format
  Fire Chiefs Orientation Seminar Sponsored in Cooperation with
             Who Should Be PIO?
•   Must have an interest
•   Should be articulate, personable
•   Should be a “Grammar Cop”
•   Should be available
•   Someone resourceful
•   Can think on their feet
    Fire Chiefs Orientation Seminar Sponsored in Cooperation with
                    Press Releases

•   Use standard forms
•   Be timely
•   Don’t give to much information
•   Expect them to change your release
•   Make it interesting
•   Give contact information
•   Expect follow ups / or give them
    Fire Chiefs Orientation Seminar Sponsored in Cooperation with
                       Interviews
•   Be timely
•   Have information on hand
•   Don’t give answers you do not have
•   Don’t make things up
•   Dress appropriately
•   Give them as much as you can of what they
    want
    Fire Chiefs Orientation Seminar Sponsored in Cooperation with
                          Extras
• PIO Organizations (local, county, clubs)
• Realize the importance and responsibility
  of this assignment
• Get trained (state fire school, EMA,
  National Fire Academy)


  Fire Chiefs Orientation Seminar Sponsored in Cooperation with
Definition:
                      Budgeting
1. A statement of the financial position of an
    administration for a defined period of time
    based on estimates of expenditures during the
    period and proposals for financing them.
2. A plan for the coordination of resources and
    expenditures.
3. The amount of money that is available for,
    required for or assigned to a particular
    purpose.
  Fire Chiefs Orientation Seminar Sponsored in Cooperation with

								
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