PowerPoint Presentation

							International Lead Generation

      John P. Hayes, Ph.D.
        President & CEO
   HomeVestors of America, Inc.
         Who Do You Want?
•   Master Licensee?
•   Unit Licensee?
•   Education?
•   Financial Status?
•   Language?
•   Business Experience?
•   Cultural Experience?
    Where Do You Find Them?
•   What do these prospects read?
•   How do they search for opportunities?
•   Do they attend expos?
•   Do they respond to brokers?
•   Do they attend trade missions?
 Tell Your Story Professionally
• Get it in print
  – Articles placed by PR agencies
  – Articles generated by media relationships
  – Use Advertorials
• Capture it on video
• Place it on your Web site
    Rely On Franchise Media
• Read all the publications
• Get familiar with lead
  generation Web sites
• Introduce yourself and your
  story to writers and editors
• Advertise in the best of these
  media
        Hire International
           PR Counsel
• With international contacts and
  experience
• U.S. PR Counsel must have international
  experience and contacts
• Hire in-country
        Meet The Brokers
• Find out who’s selling franchises for
  international franchisors
• Brokers must work in-country
• Hire in-country
   Use Government Agencies
• Trade Missions
  – IFA sponsors 2 each year
  – 2008: Australia and Asia
• Franchise Partner (Gold Key) Program
  – Requirement for U.S. Commercial Services
  – Contact Export Assistance Centers
  – Visit: http://www.export.gov/eac/index.asp
• Commercial Services in Other Countries
     Your Brand Generates
        The Best Leads
• Create opportunities for existing
  franchisees to find new franchisees
     Join Trade Associations
• IFA, BFA and others
• Ask for their assistance
• Ask for referrals for brokers, Web sites,
  PR agencies, etc.