Blenheim Tri 2012 - pre event press release FINAL by ajizai


									   World Champion and Olympic hopefuls Alistair Brownlee, Jonathan Brownlee and Helen Jenkins
                    announce they will be present at the 2012 GE Blenheim Triathlon

13 April 2012 – The organisers of the GE Blenheim Triathlon are proud to announce World Champions
Alistair Brownlee, Jonathan Brownlee and Helen Jenkins will be present at the event on Saturday 9th
June. The Triathlon World Champions will be on hand to show their support for fellow elites and
competitors, meet spectators, hand out medals and sign autographs, among other activities on the day.
It is thanks to GE, the Elite Partner of the Great Britain Triathlon Team, that the trio will be at Blenheim
Palace, and it will be one of the last chances to see them before they bid for glory at the Olympic Games
this summer.

The UK’s second largest triathlon, the GE Blenheim Triathlon, which is set in the stunning surroundings
of Blenheim Palace, will host over 8,000 competitors comprising of elite athletes, celebrities,
enthusiasts, first timers and relay teams. Last year saw 15,000 spectators and with this exciting
announcement the event expects record numbers turning up for the swimming, biking and running

Alistair Brownlee said: “I am really looking forward to the GE Blenheim Triathlon, it will be a great
chance to be with everyone that has been supporting us this year and to say thanks ahead of the

Jonathan Brownlee said “ It will be great to return to a venue where I have great race day memories, it
is always great seeing the field of Elites Blenheim produces each year”.

Helen Jenkins said: “It’s always great to share the excitement of race day with fellow competitors and
fans, and with only a few months to go until the Olympics it will be fantastic to meet some of the
supporters in such an iconic British venue”.
Limited spaces are still available for the Sprint distance and Team Relay plus due to this exciting news,
Leukaemia and Lymphoma Research has teamed up with the event to put on an extra Super Sprint
distance wave on Sunday 10thJune.

Go to : to register.

To keep up with all the latest news from the GE Blenheim Triathlon, visit

The event is proudly sponsored by GE, Maxifuel, Speedo, Timex, Gatorade, Tri UK and Virgin money

                                                 -   ENDS -

For further info, interviews and photography please contact IMG Consulting:

Notes to Editor:

Media Contacts - Pre-event

Primary Contact: Megan Hess / 0208 233 5967 /

Secondary Contact: Daisy Bannerman/ 0208 8233 5300/

Secondary Contact - Ryan Bowd / 0208 233 5818 / 07941 363157 /
About GE

GE and British Triathlon
GE, one of the worldwide sponsors of the London 2012 Olympic Games, is the Elite Partner of the British Triathlon team, providing support and
expertise for the athletes as they prepare and compete at the highest levels in the run up to the 2012 Olympic Games. GE is also supporting
British Triathlon Elite events, Elite Paratriathlon team, Age Group teams, home nation regional academies, and the British Triathlon Coach
Development programme.

As part of the partnership GE is working with British Triathlon to identify ways to support the 50-strong team of athletes – which includes
current World Champions Alistair and Jonathan Brownlee, and Helen Jenkins.

In keeping with previous Games, where GE provided state-of-the-art medical imaging equipment for the early diagnosis and treatment of
sporting injuries, the partnership is exploring specific ways in which GE’s healthcare technology and expertise could help to optimise and
improve the performance of the team in the events leading up to and including the Olympic Games.

GE is the exclusive provider of a wide range of innovative products and services that are integral to staging a successful Olympic Games. GE
works closely with host countries, cities and organizing committees to provide infrastructure solutions for Olympic venues including power,
lighting, water treatment and transportation. GE also supplies local hospitals with diagnostic imaging equipment and healthcare IT solutions like
ultrasound, MRI and electronic medical record technologies to help doctors treat athletes. For more information,

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in
energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.
For more information, visit the company's website at

About GE in the UK
GE has been operating in the UK since the 1930s. Today our 18,000 employees serve the energy, oil & gas, healthcare, aerospace, financial and
media industries. We have a strong and continuing commitment to the UK economy, having invested £13bn in our British businesses since
2001. Our 2009 UK revenues were £4bn. From our 60 major locations, including 25 world-class manufacturing and R&D facilities, we deliver
high-tech innovative solutions to the global marketplace. Our locations include London, Aberdeen, Amersham, Cardiff, Cheltenham, Leicester,
Nailsea and Southampton.

About the organisers:

IMG Challenger World owns six events in the UK and 24 events globally. UK events include…

About IMG Challenger World
IMG Challenger World owns six events in the UK and 24 events globally. UK events include:

Marie Curie Cancer Care Etape Caledonia - The UK's first and only closed road mass participation cycling event. The event appeals to cycle club
enthusiasts, recreational cyclists, gym members and those looking for a new physical challenge in the stunning highland Perthshire. 13th May

GE Blenheim Triathlon - The Blenheim Triathlon is the UK's second largest Triathlon, with over 5,000 competitors taking part. The event takes
place in the stunning Blenheim Palace, a World Heritage Site. The triathlon continues to attract new participants each year and is a great race
for those new to triathlon, or those who are starting off their season. 9th – 10th June 2012.

Intelligent Sport® UK Challenge – The UK Challenge is the UK’s largest corporate team development event. Combining the thrills of adventure
sport with strategic and mental challenges, this powerful business development tool is proven to drive both individual and team performance.
13th – 17th June 2012.
Virgin Active London Triathlon - The London Triathlon is the world's largest triathlon with over 13,000 entrants annually. The event attracts
everyone, from Elite athletes to complete novices, either as individuals or as part of a team, and raises over £2million for charity annually. 23rd
– 23rd September 2012.

Marie Curie Cancer Care Etape Pennines - Etape Pennines will be an approx. 78 mile closed road cycling event taking place 7th October 2012
which is already being tipped to rival the Marie Curie Cancer Care Etape Caledonia in terms of sheer beauty.

Run to the Beat powered by Nike+ - Run to the Beat is London's first half marathon and the UK's first music marathon. This unique event starts
and finishes at The O2 in Greenwich, with the route passing through three Olympic venues. Live music will be played at strategically placed
points around the course to help motivate competitors. 28th October 2012.

About Leukaemia & Lymphoma Research

Leukaemia & Lymphoma Research is dedicated to saving the lives of blood cancer patients through the promotion and assistance of research
into causes, diagnosis and treatment. We are committed to advancing the interests of patients and increasing public understanding of blood
cancers. Around 30,000 people of all ages, from children and teenagers to adults are diagnosed with blood cancers like leukaemia, lymphoma
and myeloma in the UK every year.

We receive no government funding and rely entirely on voluntary support. In the next five years we need to raise £120 million to continue our
lifesaving work. Further information, including patient information booklets, is available from or on 020 7405 0101.

More information is available at

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