ONLINE MARKETING INTERNATIONAL by 8Z84az

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									                                                 School Information Needs and Research Approaches


                                                                                           Project Types
                                                                                                                                            Faculty
                                                             Requestor/     Alumni      Feeder      Campaign      Messaging/
                                                    Parent                                                                        Exit    Interviews/
                                                              Refuser      Surveys/     School      Surveys/    Communication
                                                   Surveys                                                                      Studies    Discussion
                                                             Interviews   Interviews    Studies      Audits         Audits
                                                                                                                                             Groups
                         Curriculum/Program
                         Improvement
                                                                                                                                      
                         Enrollment/
                         Retention
                                                                                                                                    
                         Accreditation/
                         Strategic Planning
                                                                                                                                   
                         Fundraising/                                                                                                
Information Objectives




                         Development
                         Marketing*/
                         Reputation
                                                                                                                                  
                         Community
                         Building/                                                                                                 
                         Communications
                         Graduate
                         Preparation and                                                                                              
                         Success
                         Alumni Relations                                                                                           
                         Faculty Satisfaction/
                         Retention
                                                                                                                                       
                         Mission
                         Development and                                                                                          
                         Support
                         Unidentified/
                         Emerging Issues                                                                                         

                          * Marketing includes competitive positioning and tuition value as well as messaging and outreach.

								
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