West Geauga School Survey by 8Z84az

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									WEST GEAUGA
LOCAL SCHOOLS
Winter 2012 Survey
             Survey Background


• Overarching Objective:
  • Develop and implement a communications strategy that results
     in greater awareness and understanding of issues/information
     impacting the school district among target constituents

• Survey Objective:
  • Establish a baseline metric to gauge parent/community:
    • awareness of issues currently impacting the school district
    • view on school district priorities
  • Identify preferred channels and frequency of communications
      Constituents Surveyed


• Parents > of current/former West Geauga
  students
• Parents > of current/former students attending
  private school or home schooled
• Local residents/community members
             Response Rate


• Survey was sent directly to 1,942 email addresses
         > 451 responses generated (23.2%)
• Inbound link to survey from outside sources
  including ads, news articles, etc.
         > 105 responses
Total > 556 survey responses
                Demographics


• Parents of children currently attending WG schools were
  main responders
• Good mix of parent representation from all schools
• 27.5% of parent respondents are WG alumni
• 84.4% would recommend the WG school district to other
  families
• 64% have lived in the school district for over 10 years
• 91% of respondents are registered voters
          Overarching Themes


• Constituent education/information
  • administrative issues/financial transparency/accountability

• Frequent/transparent communications
  • what is being/has been done by the school board and
    administration
  • promote successes that unite/energize the community

• Building trust
  • quality of education is first and foremost
                General Findings


• Validates the need for proactive and consistent flow of
  communications – school district needs to be the primary
  source of providing/driving information to
  parents/community
  • Honest and straightforward messaging from the School Board
  • Create environment that fosters parent/community engagement
  • Reduce/avoid past perception issues and inaccurate information
        8.3%




               33.1%




58.6%
        6.8%
               19.8%




57.7%
                       15.6%
  Recommendations
   “Call to Action”


 Proactive steps for taking
survey feedback and moving
    our efforts forward.
   School Board – Next Steps:


• Develop integrated communications strategy
  • Align with current Board priorities
  • Overarching district information

• Complete due diligence:
  • External best practices
  • New/existing communication channels/vehicles

• Implement/maintain communications plan and
  distribution schedule
      School Board – Next Steps
             (continued)

• As new channels/communications efforts are
  implemented, solicit ongoing feedback from
  parents/community through principals, teachers,
  PTO, etc.
• Continue to build on the established benchmark,
  conduct another parent/community opinion
  survey towards end of 2012
WEST GEAUGA
LOCAL SCHOOLS
    Q&A

								
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