web design presenation

Consumer Web Design Or: How I Learned to Stop Worrying and Love the Ambiguity http://twitter.com/msanders Five questions you may have asked yourselves… http://twitter.com/msanders Web design is a mature, commodity industry. This isn’t 1994. Why address it? http://twitter.com/msanders Let me guess, I should be on Twitter? Oprah already told me that. http://twitter.com/msanders There are as many failures in integrating social media to corporate websites as there are successes. What’s the business case? http://twitter.com/msanders Social media is PR’s job, not the company website’s, right? http://twitter.com/msanders Are you going to name drop a bunch in this presentation? http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders Cosmetic http://twitter.com/msanders http://twitter.com/msanders Structural http://twitter.com/msanders http://twitter.com/msanders Semantic http://twitter.com/msanders http://twitter.com/msanders Design by metaphor http://twitter.com/msanders μεταφορά http://twitter.com/msanders Lets look at some designs. Which one is better? http://twitter.com/msanders Page http://twitter.com/msanders http://twitter.com/msanders Page http://twitter.com/msanders http://twitter.com/msanders Page http://twitter.com/msanders http://twitter.com/msanders Results? http://twitter.com/msanders PAGE A % of traffic New Sales 34% 244 PAGE B 33% 282 PAGE C 33% 114 Change N/A 15.57% -53.28% http://twitter.com/msanders “Data eventually becomes a crutch for every decision, paralyzing the company and preventing it from making any daring design decisions,” http://twitter.com/msanders http://twitter.com/msanders Searchability http://twitter.com/msanders Second only to email, the most popular activity for U.S. Internet users is search— an estimated 40% of them are using the Web to make product or service purchases. http://twitter.com/msanders Consumers are five times more likely to purchase products or services after finding a web site through a search engine than through a banner advertisement. http://twitter.com/msanders Over half of all Internet users never go past the first two pages of search results. http://twitter.com/msanders http://twitter.com/msanders Tim O’Reilly http://twitter.com/msanders Tim O’Reilly http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders Since the mid-1990s, companies and organizations have focused exclusively on driving traffic to their Web sites. Now, many are recognizing that their properties are no longer the center of gravity. Instead, they are beginning to understand that it's equally important to monitor and elevate the credible content about them on other sites Steve Rubel Director Of Insights, Edelman http://twitter.com/msanders http://www.marketingcharts.com/interactive/average-american-surfed-2554-pages-in-march-8743/ http://twitter.com/msanders http://www.marketingcharts.com/interactive/average-american-surfed-2554-pages-in-march-8743/ http://twitter.com/msanders The news is still big. It's the newspapers that got small. Roger Ebert, November 26, 2008 http://blogs.suntimes.com/ebert/2008/11/death_to_film_critics_long_liv.html http://twitter.com/msanders We need to stop thinking about the future of publishing and think instead about the future of reading. Clive Thompson, Wired Magazine, 05.22.09 http://twitter.com/msanders TV isn’t TV anymore. It’s just the largest screen in the house Fred Wilson, May 25 2009 http://fredwilson.vc/post/112915654/tv-isnt-tv-anymore-its-just-the-largest-screen http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders http://twitter.com/msanders Summary http://twitter.com/msanders Is all this inevitable? http://twitter.com/msanders New improvements are over valued in the short term and under valued in the long term http://twitter.com/msanders Search will be a seen as a method of user interface http://twitter.com/msanders The greater your reach and frequency for a qualified audience the more effective you will be http://twitter.com/msanders Step 1: http://twitter.com/msanders Step 1: Talk to Eric http://twitter.com/msanders Mark Sanders Director of Interactive Services and Digital Strategy msanders@g2.com twitter.com/msanders http://twitter.com/msanders