"SWOT Analysis Framework"
SWOT Analysis Framework Internal Strengths Weaknesses Distinctive competence? No clear strategic direction? Adequate financial resources? Unable to finance needed changes in strategy? Good competitive skills? Subpar profitability due to…? Well thought of by customers? Weak market image? An acknowledged market leader? Below-average marketing skills? Well conceived functional area strategies? Missing any key skills or competencies? Access to economies of scale? Poor track record in implementing strategy? Insulated from strong competitive pressures? Vulnerable to competitive pressures? Proprietary technology? Falling behind in R&D? Cost advantage? Too narrow a product line? Competitive advantages? Competitive disadvantages? Product innovation abilities? Obsolete facilities/technology? Proven management? Lack of managerial depth and talent? Other? A deteriorating competitive position? Other? External Opportunities Threats Serve additional customer groups? Likely entry of new competitors? Enter new markets or segments? Rising sales/decreasing costs of substitute products? Expand product line to meet broader range of Growing bargaining power of customers or customer needs? suppliers? Diversify into related products? Growing competitive pressures? Add complementary products? Vulnerability to recession and business cycle? Vertical integration? Slower market growth? Ability to move to better strategic group? Changing buyer needs and tastes? Complacency among rival firms? Adverse demographic changes? Faster market growth? Rising cost of production/decreasing cost of product? Other? Other? Additional Notes Strengths and weaknesses are internal, meaning they should be found within the company at the present point in time. Opportunities and threats are external, meaning they are outside of the company and can be occurring at the present and be expected to continue or potentially occur in the future. Where to find info One of the best places to find this information is inside a company’s 10K or 10Q, where they often list many of these things, especially the strengths, threats (which can often be found in a business risks type of section), and opportunities. Look around the table of contents to start. A company’s SEC filings can be found using EDGAR. I would also recommend using various sources from the BIC.