Kerry Field – Head of Technology & Innovation
Kerry Field has emerged as a respected digital thought leader in the last
couple of years, whether chairing the Media Federation of Australia’s (MFA)
Digital Committee or providing “no-nonsense” insight on the latest new
She also sits on the board of the Interactive Advertising Bureau’s Online
Measurement Council Executive where she has been vocal in pushing for
the adoption of a standard online currency.
With almost a decade of digital experience under her belt, Field lectures at
AFA AdSchool, and leads the digital workshop for younger members of the
industry at the MFA through NGen. As head of technology and innovation
at Mindshare, Field leads the agency’s digital function, a role she assumed
two years ago. Prior to this, she was discipline lead for GroupM for three
years, and national director of interaction at Mindshare.
GroupM chairman and chief executive John Steedman says; “She is, without
question, one of the most respected digital experts in the country and has
been the lead industry spokesperson on many related digital subjects
including, the lead digital person for the MFA.
“Kerry is a sensational presenter who installs an enormous amount of
confidence with all the clients she works with. Mindshare is no doubt very
lucky to have such a dedicated, committed and leading-edge digital lead
within its organization.”