VIEWS: 9 PAGES: 1 POSTED ON: 9/15/2012
Kerry Field – Head of Technology & Innovation Kerry Field has emerged as a respected digital thought leader in the last couple of years, whether chairing the Media Federation of Australia’s (MFA) Digital Committee or providing “no-nonsense” insight on the latest new media trends. She also sits on the board of the Interactive Advertising Bureau’s Online Measurement Council Executive where she has been vocal in pushing for the adoption of a standard online currency. With almost a decade of digital experience under her belt, Field lectures at AFA AdSchool, and leads the digital workshop for younger members of the industry at the MFA through NGen. As head of technology and innovation at Mindshare, Field leads the agency’s digital function, a role she assumed two years ago. Prior to this, she was discipline lead for GroupM for three years, and national director of interaction at Mindshare. GroupM chairman and chief executive John Steedman says; “She is, without question, one of the most respected digital experts in the country and has been the lead industry spokesperson on many related digital subjects including, the lead digital person for the MFA. “Kerry is a sensational presenter who installs an enormous amount of confidence with all the clients she works with. Mindshare is no doubt very lucky to have such a dedicated, committed and leading-edge digital lead within its organization.”
"Kerry Field Head of Technology Innovation Kerry Field Isotoma"