CPV KEYWORD CAMPAIGN TIPS

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					       CPV KEYWORD CAMPAIGN TIPS
1. Keyword bidding allows you to bid on keywords people are typing into leading
   online search engines.
2. DirectCPV uses exact match keyword bidding. This means a bid for ipad will
   NOT appear for ipads. Be sure to add both variations to your list. You may also
   want to add “i-pad”, “i pad”, “i-pads”, and “i pads” to get all of the different
   variations people could type.
3. Keyword phrases often outperform keywords. “travelling to mexico” may
   outperform “mexico” because people typing “travelling to mexico” are more likely
   to be interested in travel.
4. Bidding on hundreds of keyword phrases helps you get enough traffic. Bidding on
   very few keyword phrases can result in running under budget. Build a large list
   containing all of the keywords and variations you can think of to avoid running
   under your desired budget.
5. Use Google’s Keyword Suggestion Tool to generate a large list of related
   keywords and key phrases.
6. Bid on misspellings of your keywords using a Keyword Typo Generator to boost
   your traffic
7. Enter your competitor’s names as keywords.
8. Bid on abbreviations, synonyms, acronyms and industry specific
   terminology/jargon.
9. Add geo-targeted keyword variations using Keyword Mixer. This tool allows you
   to enter a list of cities (ie New York, Los Angeles, Tampa Bay, etc) and several
   keywords (travel, travelling, vacations, vacation). It then generates a list
   containing every variation.

   This tool can also be used for building keyword lists containing other variations
   (ie big red widgets, small red widgets, big green widgets, small green widgets).

   (TIP: Use the Reverse Order option to generate more keywords – “travel florida”
   will not cause your ad to appear for “florida travel” – so add both to your keyword
   list!)

				
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posted:9/15/2012
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