Kristin Armitage

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					Kristin Armitage
15 March 2006
WRT 380
Prof. Sun

Design Model for Major Project

A. Introduction

   This project is an interactive Flash poem of a piece by Guillaume Apollinaire
   called “Ocean-Letter.” It is a futurist poem written in the early 20th Century and
   showcases early avant-garde ideas about art and literature. In the Flash poem, I try
   to incorporate modern innovation into a poem that was modern for its time. I
   think interactivity and animation help enhance the movement Apollinaire was
   trying to create with his words on the printed page that only moving Flash text
   can do justice.

B. Conceptual Model

   1. Audience Analysis

          The audience for this piece is readers of experimental literature. Because
          of the nature of this poem, it is difficult for the average reader to grasp
          what is going on. I do not try to change the poem in a way that makes it
          easier for a layperson to understand, I merely compliment the current
          piece with Flash techniques. If a person is unable to understand why the
          original poem is written in the style which it is, he or she will probably not
          understand this version. It may be interesting for a casual reader to look at,
          but not necessarily meaningful.

   2. Objectives of the Work

          The design of the original “Ocean-Letter” is meant to be a poem with
          literary and visual appeal. The Flash version will attempt to balance these
          two parts as well. The text itself is important to the piece and cannot be
          replaced by images without damaging the beauty of the work; therefore I
          have decided to keep the text intact and use elements of interactivity and
          movement to make the piece more meaningful.

   3. Creative Concept

          Conceptually, I want to create an immediacy to the poem. I want it to look
          as if the poem is being written right in front of the reader’s eyes. I hope to
          do this by the order in which I make the text appear on the screen and by
          varying the fonts and colors of the text in a way the original does not.
          Backgrounds and pictures will also make the reader feel like he or she is
             actually reading the postcard from a particular location. Finally, the
             element of interactivity will engage the reader so he or she is involved in
             the process rather than just passively reading the piece.

C. Task Analysis Model

      1. Task Analysis

             The structure of “Ocean-Letter” has elements of linear and web pattern
             navigation. The outer structure is linear since the poem does have a top-to-
             bottom flow to it. But, within that structure, there is room for the reader to
             make his or her own decisions about how to read the poem. This design
             has multiple levels which account for unique reading possibilities.

             The pictures in the piece will appeal to an audience who enjoys
             experimental literature because of the way they are presented. While the
             images are originally black and white photos, they have been altered to
             appear in bright, non-traditional colors that make the reader look at them
             in a different way. The fonts are also in hand-written styles, which can be
             difficult to read at times, but are just as difficult at an average person’s
             handwriting.

             (See attached flow chart for layout description)

      2. Performance Objectives

             The piece is divided into 6 different scenes that display a different
             background image. Each of these scenes runs in a linear fashion to present
             a particular amount of text onto the screen. The scenes are linked together
             in such a way that each individual viewer may have a different experience
             with the scenes.

             The viewer may or may not see all of the scenes and may or may not view
             the scenes in any particular order. The reader will still be able to get the
             ideas the poem is trying to present because all crucial linear text is
             grouped together. Other than that, the viewer is allowed to experience the
             poem in his or her own way.

             There is no link to a plain-text version of the poem because the flash poem
             is different from the original. By linking to a plain-text version, the viewer
             is lead to believe that there is a particular way to read the piece, while in
             this version there are many ways to read it.

             (See attached storyboards for additional information.)
Flow Chart Layout for “Ocean-Letter”




                              “2”         Park Bench
                             Scene          Scene



                                                        Circling
        Opening                                        Text Scene
         Scene




                              Post Card      Bridge
                               Scene         Scene
Storyboard


       Clickable Picture of                   “Ocean-Letter”
       the Eiffel Tower                   by Guillame Apollinaire

       (link to “2” scene)


                                       Clickable picture of the post
                                       card

                                       (link to post card scene)




Screen Title: Opening Scene

Screen Objective: Homepage

Performance Objective: Introduce project and give the feel for the rest of the piece.
Allows the reader a place to begin and the option of viewing the Flash poem or the plain-
text original version.

Content Outline:

       Image: found at

       Interaction: Links to “2” scene and post card scene.
Storyboard




                                                              2
Screen Title: “2” Scene

Screen Objective: Text Page

Performance Objective: Present the first lines of the poem while the reader watches. It is
as if the reader is thinking the words.

Content Outline:
Begin with picture of park bench.
“I cross the city” enters from bottom left.
“nose in the air” enters from upper left.
“and I cut it” enters from middle left.
“2” fades in (larger than the rest of the text).
All text fades out.

Interactivity: Link “2” to park bench scene and link “I cross the city” to bridge scene.
Storyboard




         I was on the banks of the Rhine…




                                    Do you remember…




                                                 Hello My Brother Albert in Mexico




Screen Title: Park Bench Scene

Screen Objective: Text Page

Performance Objective: Tell the reader the next “stanza” of the poem. Gives the reader an
image of the poet’s location.

Content Outline:
Fade in picture of Rhine River (http://www.schnetzler.com/Calendar03/page03.html).
“I was on the banks of the Rhine when you left for Mexico, your voice reaches me in
spite of the huge distance. Seedy-looking people on the pier at Vera Cruz.” Fades in.
“Do you remember the earthquake between 1885 and 1890? People slept in tents for
more than a month.” Fades in next.
“Hello , my brother Albert, in Mexico.” Fades in last.

Interactivity: Link top text box to bridge scene, middle text box to “2” scene, and bottom
text box to post card scene .
Storyboard




               Post card pic




Screen Title: Front of Post Card (part of post card scene)

Screen Objective: Introduce postcard text

Performance Objective: A clickable postcard to introduce postcard text,

Content Outline: Image of the postcard.

Interactivity: Postcard linked to back of postcard page.
Storyboard

    Correos                                                     Young girls…
    Mexico
   4 centavos
  (US postage)
    2 cents 2


                                                   Address Lines
                    Text of
                    written
                    post card
                    here




                 You will never really know
                        THE
                       MAYAS

Screen Title: Postcard Scene

Screen Objective: Text Page

Performance Objective: Introduce back of postcard where the remaining text will appear.

Content Outline:
Background is a antiqued postcard backing. The text is what would be written on the
back of an actual postcard (slogan, stamp info, address lines, etc.)
Storyboard

    Correos                                                          Young girls…
    Mexico       STAMP
   4 centavos
  (US postage)
    2 cents 2                STAMP

        Since the travelers…                              Address Lines
    STAMP                                      STAMP




                                                  STAMP


                  You will never really know
                         THE
                        MAYAS


Screen Title: Stamp on Postcard (part of post card scene)

Screen Objective: Text Page

Performance Objective: Add the “stamp” text to the page.

Content Outline:
Add stamp text in colored font one at a time. The reader will feel like they are watching
the postcard be stamped as it is sent to a different location.

Stamp text includes: “Juan Aldama,” “Ypiranca,” “11 45 29-5 14 Rue de Batignolles,”
Republica Mexicana Tarjeta Postal,” and TSF.”

Interactivity: Link Rue de Batignolles to “2” scene, stamp to park bench scene, TSF to
bridge scene.
Storyboard




                                   On the left
                                   bank…




Screen Title: Bridge Scene

Screen Objective: Text Page

Performance Objective: Allows the reader to see part of the remaining text.

Content Outline:
Text appears radiating out from the sent like spokes on a wheel. The phrases appear one
at a time as if they are sounds coming from different directions.

Text includes:
“On the left bank in front of the Iena bridge,” “Nuts to Mr. Zun,” “Stop driver,” “Long
live the King,” “Evviva il Papa,” “Shut up my old pad,” “not if you have a mustache,”
“Tu ni sia your starting a newspaper,” “Jaques it was delicious,” “Down with priests,” I
have seen thousands of keys,” Boo the peasant,” and “Love live the Republic.”

Interactivity: Link left bank to
Storyboard




                                    The poet’s new shoes

                                      gramophones

                                         omnibus

                                         sirens

                                           300 m
                                           high




Screen Title: Circling Text Scene

Screen Objective: Text Page

Performance Objective: Present an interactive portion of the text to the reader.

Content Outline: Similar to the previous outline layout in that there is a central portion of
text and other text in the spokes-of-a-wheel design.

Text includes: “300 meters high,” “Sirens,” “Omnibus,” Gramophones,” “The Poet’s
New Shoes.” “and how I stole a ride with my sweetie,” St. Isidore street at Havana
doesn’t exist anymore +,” “Chirimoya,” “With Cream in,” “Pendeco is more + than an
imbecile,” “he called the Indian Hijo de Cingada,” “prietor of 5 or 6 apts,” “I got up at 2
in the morning and I’ve already drunk a bottle of Mouton,” “the cablegram consisted of 2
words: in safekeeping,” “Move on please ladies and,” “board travelers to Chatou,” and
“Toussaint Luca is noew at Poitiers.”

Interactivity: The text “300 meters high is linked to the text mentioned above.
Storyboard




                                     The poet’s new shoes

                                       gramophones

                                           omnibus

                                           sirens

                                             300 m
                                             high




Screen Titles: Circling Text Scene cont.

Screen Objectives: Text Pages

Performance Objective: Allow the reader to click and watch the text move in a clockwise
circle around the central text. Each page does the same thing, only with different text.

Content Outline:
The page is the same as the previous. It changes as you click and more text appears. For
“300 meters high:” a picture of the Eiffel Tower appears. For “Sirens:” “Boooooo”
appears. For “Omnibus:” “Rooto ro ro ting…” appears. For “Gramophones:” “Zzzzz sut
the gates of your flowering gardens” appears. And for “The Poet’s New Shoes:” “crea,
crea, crea” appears.

				
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