Welcome to the Social Media Bandwagon
By Danielle Brigida
Social Media Outreach Coordinator National Wildlife Federation
Social Media is an umbrella term for…
Multimedia Sharing
Social Networking
Social News
Blogs and Wikis
Social Bookmarking
Photo by waynejackson
Beyond the Buzzwords
• • • • It’s a new way to do old business. There’s no one way to do it. It’s not just for kids. Authentic is better than cool.
Edelman Trust Barometer 2009
Mixx
Be Present
Facebook
Twitter
Change.org MySpace
Social Media = Listening
Mike Bailey-Gates, Flickr
Strategically Choose Your Involvement
Find The “Super” Users
• Influencers are great friends
• Ask them for advice • Help them and you can learn from it
Originally uploaded to Flickr by Yeonsang
Originally uploaded to Flickr by Steven S.
Study...then test!
Learn and Apply
Maintenance
• Update your profile • Answer questions • Ask questions • Interact and participate • Search for the easy way
Originally uploaded to Flickr by THOR
Getting started…
Get to Know a Social Network:
The Audience
The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
Personal or Organizational?
Groups vs. Pages
Most Important: Be Yourself
Promote NWF when you want to, but as a real person sharing an interesting link or story.
Get to know a Microblogging Site:
What Does @NWF Tweet?
• • • • • • • New Blog Entries Random Facts Breaking News Program Info Timely Events Retweet Reply to People
NWF Programs on Twitter
WildlifeAction
@NWF, @greenhour, @campusecology, @wildlife_watch @climateclass, @wildlifeaction
NWF Staff on Twitter
Danielle Brigida Kristin Johnson Anne Keisman Robin Broitman David Mizejewski Jessica Jones Jan Nelsen Libby Schleichert Jennifer Janssen Ashleigh Poff Jen Fournelle Dominique Burgunder-Johnson Christine Dorsey Jaime Matyas Rachel Faulkner Christy Leckburg Julia Marden Xarissa Holdaway @starfocus and @nwf @ksuzj and @nwf @keisman and @greenhour @rgbroitman @Dmizejewski @wildlife_watch @climateclass @EpSchleichert @Juniperforest @ashpoff @JenFour @dejae @christinenwf @ecosoccermom @KisatchiePine @sunriseave @wildlifeaction @campusecology
Get to Know a Social Bookmarking Site:
Overview of StumbleUpon: http://www.stumbleupon.com/productdemo.php
Say I like puppies...
I download the StumbleUpon toolbar.
I create a basic profile, checking boxes that relate to puppies (and other things I like).
Say I like puppies...
Then...Browse and Rate
• Discover and rate your pages and others. • Build relationships with other “Stumblers” with similar interests. • Rate anyone who mentions you! It will reward them with traffic.
How to Discover a Page
Step 3: In the box that pops up, check the title and give the page a review.
Step 4: Pick a topic, add tags, and submit.
How to Discover a Page
Step 5: Send the link to your StumbleUpon friends to ask for a thumb up.
How to Discover a Page
Step 6: See who liked it and connect to them.
StumbleUpon Stats
StumbleUpon referred 24,437 visitors to NWF.org in the last four months.
StumbleUpon referred 7,167 visitors to Greenhour.org in the last four months.
StumbleUpon Benefits
Visitors Spend Longer on Site
Lower Bounce Rate
Get to Know a Multimedia Sharing Site:
Engaging People With
Users (Amateur and Pro) Can Upload Photos to their account and add them to groups.
Discussion Boards
Connection to NWF
Social Media = Listening
Mike Bailey-Gates, Flickr
How to Listen:
Search News Search Blogs
Search Social Sites
is Your Friend
• Google Analytics • Google Alerts • Google Reader
Step 1: Listen
Analytics
Pay Attention to Traffic Sources
Alerts
Set up an alert for your topic
Step 1: Listen
Reader
Set up an RSS Reader
Social Media Tracking
Google Alerts
Blog Searches -Technorati -Ice Rocket -Boardreader
RSS Readers -Bloglines -Google Reader -Feedreader
Detail Searches -Summize.com -Wordpress -Del.icio.us
Set Goals to Measure If Your Profiles Successfully... • Reach a desired audience
• Engage people • Offer opportunities to increase revenue
Questions?
Photo by jn2race