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Where to Find Byways Materials New Tools New Websites and Some Familiar Tools too! Webinar Objectives • Meet organizations that play an important role in your future. • Learn what information and tools remain available • Discover new materials not previously available • Learn how to access information and tools • Realize that materials will now be self-service On the Webinar Today • Anaise Berry, Deb Divine, Sally Pearce, NSBF – National Scenic Byway Foundation, Pres. & Co-Executive Directors • Gary Jensen, FHWA – Federal Highway Administration, Team Leader • Leslie Kedelty, AIANTA – American Indian Alaska Native Tourism Association, Exec. Dir • Carrie Kissel, NADO – National Association of Development Organizations, Assoc. Dir. • Don Farleo & Tracy Maurer, ADCo – Don Farleo Advertising and Design Co. Owner & Editor • Duane Lula, ABRC – America’s Byways Resource Center Meeting New People and Learning New Acronyms NSBF – should be familiar to all on the webinar www.nsbfoundation.com FHWA – if you don’t know this one, where have you been? www.bywaysonline.org AIANTA – perhaps familiar to some, not to others www.aianta .org NADO – familiar to planners www.nado.org What will no longer be available • Personal Assistance • Byway Specialists, Training Specialists, Tribal Liaison, Resource Center Technical Assistance • ABRC Website (but landing page to direct you elsewhere) • Vistas (no hard copy or pdfs) • Podcasts and Webcasts from ABRC website • Tele-Workshop Fact Sheets • Lessons from the Road series • Universal Design Training Resource Center Website Landing Page The Good News! What IS Available ONLINE TRAINING • Byways 101 (new & improved - now contains tribal info) • National Scenic Byways Program Coordinator Guide • Becoming a Tribal Scenic Byway (new) developed to be instructor-led, but DVD may serve as self-instruction. More Good News! PUBLICATIONS • Journal I, II, and III (pdf) • Making the Grass Roots Grow (pdf) • Conserving our Treasured Places: Managing Visual Quality on Scenic Byways (pdf) • Wayshowing for Byways: A Reference Manual (pdf) • From Milestones to Milemarkers: Understanding Historic Roads Good News Continues TOOLS • Byway Assessment Tool (pdf) • Economic Impact Tool (new & improved) • Econ. Impact Tool Case Studies (new) • Byway Projects Case Studies (2011 and 2009 award winners added to previous projects) • Learning Circle Process (new – available later) And New Marketing Publications Volume 1 Volume 2 Volume 3 An intro to basic An intro to An intro to online marketing for marketing tactics for strategies for America’s America’s Byways America’s Byways Byways. 2nd edition And New Online Marketing Training • Using the America’s Byways® Brand Online Training Explains the concept of branding and illustrates how to use the America’s Byways brand to promote individual byways. • Marketing Research Online Training Introduces key concepts and a process by which byway organizations can conduct marketing research and effectively use the data collected to achieve public awareness goals. National Scenic Byway Foundation Mission Foster cooperative opportunities that will grow and sustain byways for future generations It is our vision that Byways will be recognized and valued worldwide for their distinctive experiences, stories and treasured places. NSBF Goals • Educate the public about byways • Conduct research to benefit byway programs and organizations • Develop partnerships with units of government, not-for-profit and for-profit sectors • Communicate with byway stakeholders • Celebrate byway achievements • Ensure fiscal and programmatic accountability of the organization NSBF Website - Where to Find Byway Info and Resources Navigating the New Website Byways 101 – Improved! Navigating the New Website Publications Also available (via links to other websites) •Wayshowing for Byways (link to another website) •Milestones to Milemarkers (link to another website) Navigating the New Website Marketing Publications Downloadable pdfs Volume 1 Volume 2 Volume 3 An intro to basic An intro to An intro to online marketing for marketing tactics for strategies for America’s America’s Byways America’s Byways Byways. 2nd edition Using the America’s Byway Brand Online Training Courses Module 1: Intro to Branding Module 4: Affiliation Text Module 2: The America’s Byways Logo Module 5: The Value of a Strong Brand Module 3: The “Come Closer” Theme Access to “Come Closer” Lockups Marketing Research Online Training Navigating the New Website Tools Byway Assessment Tool • Now available as a self-assessment tool • Value of tool – Not your score, but rather the conversation it stimulates – Discussions with byway org. when doing assessment – Having byway org. prioritize skills to strengthen. – Determining where to find help (peer byways, state programs, paid consultants, etc.) Areas of Assessment 1. Organizational Development, Capacity and Adaptability 2. Finance, Fundraising and Sustainability 3. Outreach, Partnerships and Advocacy 4. Byway Recognition, Identity, Marketing, Image and Communications 5. The Visitor Experience 6. Documenting Impact Tools Tools (continued) AIANTA • American Indian Alaska Native Tourism Association • Leslie Kedelty, Executive Director Becoming A Tribal Scenic Byway Detailed training on the following topics: • Intro – What is a byway? • Program History • Intrinsic Qualities (plus class exercises) • Corridor Management Planning • Visitor Experience (plus Wayshowing plus class exercises) • Nomination and Designation • Byway Organization & Sustainability • Tribal Participation • Tribal Considerations & Resources Becoming a Tribal Scenic Byway Materials Available Complete One Day Training Instructor’s Guide • 140 slide powerpoint presentation • 86 page participant guide • 2 Disk DVD of Pilot Presentation at SD TTAP • Blank registration sheets, evaluation forms, etc. • Developed to be instructor-led, but DVD may serve as self-instruction • Now owned and housed by AIANTA , Available upon request. Learning Circles Process A model for effective communication approaches during first encounters and insights to ongoing constructive working relationships when dealing with shared issues. Not yet available at this time. AIANTA will continue to develop this process and will post materials on their website when ready for distribution. Tools (continued) About NADO National association for 540 regional development organizations, including emerging network of Rural Transportation Planning Organizations (RTPOs or RPOs) Promote public policies that strengthen local governments, communities and economies through the regional strategies, coordination efforts and program expertise of the nation’s regional development organizations About NADO Develop training and resources related to: • Rural/small metro transportation planning • Small business finance • Economic development planning • Post-disaster economic recovery • Environmental stewardship • Brownfields redevelopment Regional Development Organizations Formed by state statute or executive order May be called: Council of Governments, Regional Planning Commission, Economic Development District Participate in/administer many state and federal programs • Economic Development • Regional Planning • Human Services Often partner with Byway orgs. NADO: Transportation & Economic Development Work Conduct research & training with FHWA and member support Formed RPO America in 2006 as program affiliate • Serves as the national association for rural and small metro transportation planners and other professionals Hold annual training event: National Rural Transportation Peer Learning Conference • April 24 – 26, 2013 in Greenville, SC Share information: • www.RuralTransportation.org • Rural Transportation Newsletter (free email) • RPO America on Facebook & Twitter Contact NADO • Carrie Kissel, Associate Director – email@example.com – 202.624.8829 – RuralTransportation.org – NADO.org 41 Now Updated! www.nado.org/byways/ Economic Impact Tool • Also available – Case studies of the Tool’s performance on 5 byways - performed by Resource Center and HDR Decision Economics in 2012 • Key Improvements and changes to some underlying economic assumptions that run the model. • New version of Econ. Impact Tool will be mailed out to all who currently have existing version in late July/Early August. • New version also available from NADO website in August, 2012. THANK YOU to the America’s Byways Resource Center www.nsbfoundation.com Byways.org & Bywaysonline.org Links to Byways.org, Bywaysonline.org and National Scenic Byway Foundation on the home page…and each main page of the website Future of FHWA Websites? www.Byways.org – The Byway Traveler’s website www.bywaysonline.org – The Byway Practitioner’s website Questions ? ? ?
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