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					features
  in this magazine
Coping With Loss During the Holiday Season            3          Who is MADD Canada?                               20
Letter from Andrew W. Murie, Chief Executive                     Who is MADD Canada?                                21
Officer of MADD Canada                                  4
                                                                 Who is MADD Canada?                               22
MADD Canada’s Red Ribbon Flies Again                  5
                                                                 Who is MADD Canada?                               23
Red Ribbon Flies Again                                6
                                                                 Public Awareness/Education                        24
Victim Services                                       7
                                                                 Greeting Cards to Support MADD Canada              25
Bringing Campaign 911 to the Waterways                8
ARC Sponsors Campaign 911                             9
Allstate’s Dave Pereira Takes on President
Role with MADD London Chapter                        10
Looking at the Success of Call 911 Programs          11
Chapter Notebook                                     12
Chapter Notebook                                     13
Chapter Notebook                                     14
Making a Difference: Volunteering                     15
Making a Difference: Volunteering                     16
Making a Difference: Volunteering                     17
Individual and Corporate Support                     18
MADD Local Chapter Information                       19




    No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any
     means, without the prior written consent of the publisher or a licence from The Canadian Copyright Licensing
     Agency (Access Copyright). For an Access Copyright licence, visit www.accesscopyright.ca or call toll free to
                                                    1-800-893-5777.


                     National Office: 2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7
                                       Tel: (905) 829-8805 1-800-665-MADD
                          Fax: (905) 829-8860 Web: www.madd.ca E-mail: info@madd.ca


2
Coping With Loss During the
Holiday Season
                          Hustle and bustle, tidings of good        all right to cry for our loved one. We know that we can
                          cheer, Christmas carols, messages         grieve the fact that Darryl is not with us for Christmas,
                          of peace and joy are now all around       no matter how long it has been. We know that whatever
                          us. It can be an especially difficult      works for us, in terms of keeping or changing our holiday
                          time for victims of impaired driving      traditions, is okay.
                          as we learn, again, how to juggle
                          our emotions.                             If you or a loved one is having a tough time this year, I
                                                                    invite you to read the MADD Canada Holidays & Hope
                     The holiday season floods our                   publication for ideas and tips – like those listed on this
                     hearts with memories of loved                  page – that might help you navigate the emotional road
                     ones killed and those struggling               this holiday season takes us down. And if you need to
with injuries as a result of impaired driving. Sadly, we            talk to someone, never forget that support from MADD
know there are many families who now face their first                Canada’s Victim Services is just a phone call away.
Christmas after the devastation of an impaired driving
crash.                                                              Being part of the MADD Canada family fills me with
                                                                    strength. Knowing others understand is comforting. I
My family faced that first Christmas in December                     know I can reach out when I need to be comforted and
2000. My son-in-law, Darryl, was killed in an impaired              that gives me strength to help support my daughter and
driving crash in May of that year. His wife Tammy and               grandsons. This energy comes from my MADD Canada
two young sons – Dylon, 6, and Joshua, 2 – were left to             family - where there is always a hug and a listening ear,
mourn. As Christmas drew near, we had absolutely no                 a friend on the phone.
comprehension of what it would look like. My daughter
tried her best to carry on with traditions that were                I wish you all peace, health and comfort this holiday
meaningful to the boys, yet the reality that nothing would          season.
ever be the same continually broke her down.

Since that Christmas, we have moved forward while
never forgetting. We find great comfort in knowing that
we are not ‘expected’ to heal in a specific way or within            Denise Dubyk
a specific time. We know that, after 11 years, it is still           National President




    Holiday Coping Tips
    Continuing the holiday traditions after the loss of a loved one can be overwhelming and painful. The following checklist -
    taken from MADD Canada’s Holidays & Hope - may be a useful guide to planning what will work for your family this year.
    For the full checklist, or for other tips and coping strategies, go to http://www.madd.ca/english/services/resources.
    html or you can call 1-800-665-6233, ext. 222 to receive a copy of the brochure.
    Check what you would traditionally do and then circle what you might want to do this year.
    Share this with your family or have them do one of their own and compare notes.

    Decorations                               P Invite friends over                    P   Bake the usual holiday foods
    P Decorate as usual                       P Eat alone                              P   Buy the usual holiday foods
    P Modify your decorations                 P Change time of dinner                  P   Go to religious services
    P Ask for help                            P Change routine of dinner, such as,     P   Do not attend religious services
    P Let others do it                          this year do a buffet                  P   Attend the religious service but at a
    P Make changes, such as: an artificial     P Change location of dinner, eat in a        different time
      tree instead of a real one                different room                         P   Attend a totally different service in a
    P Have a special decoration for your      P Ask for help                               different place
      loved one                               P Cook something special to honour       P   Spend quiet time alone
    P Eliminate the tree or other               your loved one                         P   Visit the cemetery
      decorations                             Traditions                               P   Open gifts on Christmas eve
    Dinner                                    P Keep the old traditions                P   Open gifts on Christmas day
    P Prepare as usual                        P Attend holiday parties
    P Go out for dinner                       P Go to an entirely new place


4
                           National Office: 2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7
                                             Tel: (905) 829-8805 1-800-665-MADD
                                Fax: (905) 829-8860 Web: www.madd.ca E-mail: info@madd.ca


 Dear Friends:

 Every day in Canada, 4 people are killed and 174 more people are injured as a result of alcohol and drug-related
 crashes. MADD Canada (Mothers Against Drunk Driving) is a non-profit, grassroots organization that is committed to
 stopping impaired driving and supporting the victims of this violent crime. At the heart of MADD Canada are our volunteers
 who include not only mothers, but fathers, friends, business professionals, experts in the anti-impaired driving field and
 concerned citizens who want to make a difference in the fight against impaired driving.

 MADD Canada’s aim is to offer support services to victims, heighten awareness about the dangers of drinking and
 driving, and to save lives and prevent injuries on our roads. Driving while under the influence of alcohol or other drugs is
 a terrible crime that touches all of our lives and it is an irresponsible, dangerous and intolerable act. Impaired driving is a
 crime that is totally preventable. It is also a crime that affects everyone as it can happen to any one of us at any time.

 MADD Canada raises funds to support our Victim Services, Chapter Services, Youth Services, Public Awareness and
 Public Education initiatives which in turn support our overall mission to stop impaired driving and to support victims of
 this violent crime.

 Funds come from individual donors, corporate sponsors, memorial donations, foundations, community fund-raising
 events and Project Red Ribbon. Our fund-raising campaigns include direct mail, telephone and door to door canvassing,
 as well as, display kiosks at businesses and shopping malls to remind the public to always make a conscious choice not
 to drink and drive.

 I would like to thank you for picking up this magazine and for taking the time to read through the articles. We hope that
 it will give you a better sense of what MADD Canada is about and how your support of MADD Canada, be it through
 donations or volunteering, can make a tremendous difference in the fight against impaired driving.

 I would also like to thank all of the people who bought advertising space for this magazine. You have helped make this
 edition of “The MADD Message Yearbook” a great success.

 Sincerely,




Andrew W. Murie
Chief Executive Officer
MADD Canada



                                           Charitable Registration Number: 13907 2060 RR0001




                                                                                                                                   5
MADD Canada’s Red Ribbon Flies Again
MADD Canada’s red ribbon is a simple, yet powerful, symbol              at risk. It reminds people that the deaths and injuries resulting
in the fight to stop impaired driving. For 24 years now, the red         from this violent crime are needless and totally preventable.”
ribbon has flown during the holiday season to remind people to
plan ahead and drive sober.                                             “Allstate Canada has been proud to partner with MADD Canada
                                                                        for almost 25 years. Our agents were part of this campaign in its
As MADD Canada National President Denise Dubyk explains,                early days and we’re proud to be here again this year, helping to
“every red ribbon represents someone who has made the                   spread this important, life saving message,” said Allstate Insurance
commitment to always drive sober. It means our roads and                Company of Canada President and Chief Executive Officer
communities are a little bit safer.”                                    John O’Donnell. “At this time of year especially, when social
                                                                        gatherings and holiday toasts are common, all Canadians need
                                        MADD Canada hosted              to be reminded of the power they have to stop impaired driving
                                        a national launch for this      and make our communities safer.”
                                        year’s Project Red Ribbon
                                        campaign at Province            Working together with Allstate Canada, and other sponsors such
                                        House in Halifax,               as Irving Oil, MADD Canada, its volunteers and supporters plan
                                        where we were joined            to distribute millions of red ribbons across the country between
                                        by the Honourable Bill          now and January 3, 2012 when the campaign ends.
                                        Estabrooks, Minister
                                        of Transportation and           MADD Canada’s red ribbons are available through the MADD
Infrastructure Renewal for Nova Scotia; the Honourable Ross             Canada web site, Chapters and Community Leaders and Allstate
Landry, Minister of Justice and Attorney General for Nova               offices across the country. Red ribbon car magnets are available
Scotia; and Halifax Regional Police Chief Frank Beazley. We             at Canadian Tire stores. MADD Canada is also offering a text-
were also pleased to welcome representatives from our Project Red       to-donate program. Show your support for Project Red Ribbon
Ribbon sponsors: Title Sponsor Allstate Insurance’s Mike Duffy,          by texting “ribbon” to 45678 to make a $10 donation. In return,
Agency Manager for Halifax Region; and Official Sponsor Irving            you’ll receive a special red ribbon pin. (You will be asked to send
Oil’s Neil Moore, Canadian Operations Manager. Following an             a second text to “MADD” and receive a link to a secure web page
official ribbon cutting ceremony, red ribbons were tied to MADD           to input your mailing address to receive your pin.) Your donation
Canada’s KIA Soul, which is adorned with our messaging and              will be added to your cell phone bill.
logos.

                                                                                           Project Red Ribbon
                                                                                           Campaign Sponsors



                                                                                  Title Sponsor
The red ribbon is a strong symbol of each wearer’s commitment                     Allstate Insurance Company of Canada

to sober driving. It also serves as a tribute to all victims who have             Official Sponsor
been killed or injured in impaired driving crashes. Every year,                   Irving Oil
approximately 1,200 people are killed and 68,500 are injured in                   Corporate Sponsors
impairment-related crashes.                                                       #TAXI

                                                                                  BMO Financial Group
“This little red ribbon packs a big message,” Ms. Dubyk said. “It
                                                                                  Campaign Member
reminds people to plan ahead for a safe ride home if they’re going                Micro Consulting
to be drinking. It reminds people that impaired driving put lives
6
                                                                         Red Ribbon Flies Again
In Ontario, MADD Canada’s red ribbon will be front and      “As a socially responsible retailer, LCBO is a longstanding
centre at LCBO outlets during the month of December,        supporter of MADD Canada’s goal to help prevent
as the corporation embarks on its annual Spirit of Giving   drinking and driving,” said Bob Peter, LCBO President
campaign.                                                   & Chief Executive Officer. ”Programs like Damages
                                                            deliver impactful anti-impaired driving messages and
Each year, for the full month of December, LCBO asks        strategies. We’re pleased to raise funds so students
customers to support MADD Canada and four Ontario           across Ontario can receive such an effective educational
children’s hospitals through donations at the checkout.     program.”
This year’s campaign promises to be bigger and better
than ever, as LCBO employees at checkouts will be           MADD Canada thanks LCBO, its employees and its
asking shoppers to add a $2, $5 or $10 donation to          customers for their generous and ongoing support
their purchase or deposit their loose change in the         to help produce and deliver effective programs that
MADD Canada Project Red Ribbon boxes. (In previous          resonate with students and help them understand the
years, staff asked for $2 donations or change for the       power they have to stop impaired driving.
Project Red Ribbon coin boxes.)

LCBO hopes to top the almost $1 million raised last
December for MADD Canada.

Thanks to the generosity of LCBO customers and
employees, the funds raised last December will result
in more than half a million students experiencing this
year’s School Assembly Program, Damages, and learning
how to make safe, responsible choices to help stop
impaired driving. In each of the past two years, LCBO
funds have been used to pay for 600 free screenings of
MADD Canada’s school program in Ontario.




                                                                                                                     7
                                                                                                 Victim Services

                                                                the multitude of faces of those lost or injured. People who see
Coping with Life after Injury                                   it always remark on how overwhelming it is. As the numbers
Victim Services now have two new resources                      of photos grow, it has always been a challenge to do similar
available. The booklet Coping With Life                          displays at national conferences. With the grant from Justice
After Injury has valuable information for                        Canada, we are able to create lightweight, portable displays
victims and their families on coping with                       of the photos that can be used at conferences, regional and
an injury following an impaired driving                         media events. These displays will be unveiled during National
crash including spinal cord injury and                          Victims of Crime Awareness Week, April 13- 19, 2008 in
closed head injury.                                             Ottawa. Members will have an opportunity to view them at
MADD Canada’s Injury Resource                                   the National Victims’ Weekend in Scarborough, Ontario,
Guide to complement the new injury                              April 25-27, 2008.
brochure is now available. Listings                             If you are a victim of impaired driving and would like to have
include national and provincial                                 more information on how to have a photo displayed on the
contacts for specialized support for impaired driving           National Memorial Wall, please contact Gloria Appleby at
victims suffering from brain injury, spinal cord injury          gappleby@madd.ca.
and physical disabilities across the country. Call Victim
Services, 1-800-665-6233, ext 222 or check the web site,
www.madd.ca to view this resource guide.
                                                                Understanding the
“White Sheet”: MADD Canada’s
                                                                Consequences of a Loved
newest public service announcement                              One’s Impaired Driving
MADD Canada is the grateful recipient of funding from the       Supported by a grant from The Law
Government of Ontario, Ministry of the Attorney General,        Foundation of Ontario, Understanding the
Victim Services Secretariat, Community Grants to create two     Consequences of a Loved One’s Impaired
victim services outreach public services announcements.         Driving is MADD Canada’s newest booklet
                                                                and consists of four sections that will assist
Victims of impaired driving often don’t know about the
                                                                families in supporting and encouraging their
comprehensive services and support that MADD Canada
                                                                loved ones to make safer, more responsible
provides. “White Sheet” has been designed to let victims know
                                                                choices:
that we can help and are actively seeking out victim services
volunteers. If you haven’t already viewed them on your local    1. Alcohol and its Adverse Consequences
stations, go to http://www.madd.ca/english/research/media.      2. Legal Consequences of Impaired Driving
html. These PSAs are unforgettable!                             3. Insurance and Financial Consequences
                                                                4. Resources
                                                                This booklet can be downloaded free from
New MADD Canada National Portable                               http://www.madd.ca/english/services/resources.html.
Memorial Walls                                                  For more information contact Gloria Appleby, Victim
MADD Canada is the grateful recipient of funding from           Services Manager, 1-800-665-6233, ext. 222,
Justice Canada to develop new portable Memorial Walls for       gappleby@madd.ca or your local Chapter.
victims of impaired driving. The extensive Memorial Wall
located at the National Office is a very moving exhibition of


                             Estimated 12.5 million trips of impaired driving each year in Canada.

                                                                                                                             9
                                         Bringing Campaign 911 to the Waterways
Boating season is still months away but MADD Canada         Alcohol is a factor in more than 40% of recreational
is already gearing up to spread the message about           boating fatalities. Thirty-seven per cent of boaters in
sober boating with more Report Impaired Boating –           Canada admit to consuming alcohol every time they
Call 911 signs, thanks to a new grant from Transport        boat, and nearly two-thirds admit to consuming alcohol
Canada.                                                     sometimes when boating.

In 2010, MADD Canada received a Transport Canada            With this year’s grant, MADD Canada hopes to install
grant for a pilot project to install 50 Report Impaired     100 more signs across the country. This year’s project
Boating – Call 911 signs at marinas, docks and boat         also includes the production of a radio PSA to air during
launches in Ontario, the Atlantic Region and British        the 2012 boating season to raise further awareness
Columbia. The signs were part of an overall effort to       about the risks of impaired boating.
raise awareness about the dangers of operating a boat
while impaired and to let the public know that they         The signs are a partnership between MADD Canada,
should report suspected impaired boaters.                   Transport Canada, local police services, emergency call
                                                            centres, municipalities and public and private marinas.



    Mark Your Calendars for 2012 National Conference
    for Victims of Impaired Driving
    MADD Canada’s National Conference for Victims of         The highlight of the weekend is the National
    Impaired Driving (formerly known as the National         Candlelight Vigil of Hope and Remembrance to be
    Victims’ Weekend) is taking place in Toronto, Ontario    held on the evening of April 28. For more information
    on April 27-29, 2012. A weekend of informative,          on the weekend, contact avicioso@madd.ca or visit
    healing presentations and workshops is planned.          the Victim Services section of our web site.




Impaired Driving: It Will Cost You Big Time
                                             A new MADD Canada video and brochure, entitled Impaired
                                             Driving: It Will Cost You Big Time, is available in Ontario to outline
                                             the significant administrative and legal consequences of impaired
                                             driving charges in that province.

                                             Learn more about Ontario’s longer suspension periods, alcohol
                                             education and treatment programs, vehicle impoundment and
                                             ignition interlock program by viewing this video or downloading the
                                             brochure from our web site.

                                             MADD Canada thanks the Ministry of Transportation of Ontario for
                                             their generous support of this project.




                                                                 Technology Sponsor
                                                 Gold Technology Partner
                                                 Alcohol Countermeasure Systems


                                                                                                                      11
                                                                    ARC Sponsors Campaign 911
                                                                              Organizational Sponsors
                                                                      Official Sponsors
                                                                      Allstate Insurance Company of Canada

                                                                      Fonora Textile Inc.

                                                                      Hill Street Marketing Inc.
                                                                      Proud maker of MADD Virgin Drinks

                                                                      LCBO

                                                                      NB Liquor

                                                                      Corporate Sponsors
                                                                      Impact Auto Auctions

                                                                      Newfoundland Labrador
                                                                      Liquor Corporation
   MADD Canada is pleased to announce the
   Automotive Recyclers of Canada (ARC) as the Title                  Car Rental Sponsor
   Sponsor of our 2012 Campaign 911 program.                          Discount Car and Truck Rentals Limited
   ARC’s Board Chair, Wally Dingman, presented a
   cheque for $100,000 to MADD Canada National                        Corporate Supporters
   President Denise Dubyk at the Leadership                           BMO MasterCard
   Conference in September.                                           Fine Lines Sign Co. Inc.




Become a                 Guardian of Hope
                                             and save lives this Holiday Season
Join MADD Canada today                                            How monthly giving
by making a monthly gift.                                         benefits you:
Your monthly gift provides a consistent and reliable              It’s easy. Just tell us whether you would prefer to use
source of funding for our programs and services.                  your chequing account or your credit card.
Your monthly gift is cost-effective. Pre-authorized               It’s flexible. You’re in control. You can increase,
donations can be processed more efficiently than                   decrease, pause or stop your donations at anytime.
single gifts, leaving even more money to support our              It’s convenient. You’ll receive a consolidated charitable
life-saving programs. We guarantee that a minimum                 receipt for all your donations for the previous year in
of 97% of your monthly gift will be directed to our               late February.
programs.
                                                                  It’s rewarding. By joining Guardians of Hope, you will
Your monthly gift will help                                       receive our quarterly newsletter, MADD Matters, plus
ensure that we are able to                                        our annual report. You will also have the satisfaction of
continue to reach people with                                     knowing you are helping to secure a better future for all
our life-saving message before                                    of us. Together, we can make a difference.
so many more lives are lost.


  To join today, please contact Dawn Regan, Director of Public Awareness & Partnership Campaigns, at 1-800-665-6233, ext. 223.


                                                                                                                                 13
                                                 Allstate’s Dave Pereira Takes on
                                      President Role with MADD London Chapter
                      This past September, MADD               “After my initial involvement with Project Red Ribbon,
                      London Chapter suffered a               things sort of developed organically,” says Mr. Pereira.
                      tremendous loss when Chapter            “I found myself getting involved in more events and
                      President Maggie Doran passed           fundraisers as the year went on.” His involvement
                      away after a courageous battle          increased over the years and he eventually joined the
                      with multiple sclerosis. Dave           Board of Directors of MADD’s London Chapter, serving
                      Pereira, a long-time MADD Canada        as Director-at-Large.
                      volunteer and Assistant Director
                      of Business Development with            Mr. Pereira knows he has big shoes to fill as the new
Allstate Canada, stepped in as the new President of the       Chapter President, but is confident in his team’s direction.
Chapter.                                                      “I think our main priority will be to carry on with the work
                                                              the board has prioritized. We have a lot of exciting
Dave moved to London four years ago to begin a new            fundraising initiatives on the horizon, and we’ve laid the
role within Allstate Canada. It was then that he first         groundwork for some thrilling projects going forward.”
volunteered as the Allstate Canada liaison for the launch
of MADD London’s Project Red Ribbon campaign. He              The Chapter has already donated a breathalyzer to the
remembers it as a powerful experience, and one that           London Police Service as part of its 2011 initiatives and
motivated him to get further involved with MADD Canada.       has big pursuits planned in 2012, including revamping
                                                              the Chapter offices, putting together a new web site, and
                                                              exploring social media sites like Facebook and Twitter to
                                                              engage new volunteers and grow the Chapter.




                                   School Assembly Program (2011-2012) Damages
                                         Government of                            Community Sponsors
                                          British Columbia                        Alberta Traffic
  Presenting Sponsor
                                                                                    Safety Fund
  Kia Canada Inc.
                                         Saskatchewan
                                          Government                              American Eagle
  National Sponsors
                                          Insurance (SGI)                          Outfitters Foundation
  Allstate Insurance
    Company of Canada
                                         Saskatchewan                             British Columbia
                                          Liquor and Gaming                        Auto Recyclers
  General Motors
                                          Authority
   of Canada Ltd.
                                                                                  Fine Lines Sign
                                         Corporate Sponsors                         Company
  Gino’s Pizza
                                         #TAXI
                                                                                  Government of
  Provincial Sponsors
                                         ARC Resources Ltd.                        Newfoundland
  LCBO
                                                                                   and Labrador
                                         CIBC
  Manitoba Public
                                                                                  Langford Pharmacy
   Insurance
                                         Fednav
                                                                                  Prince Edward Island
  NB Liquor
                                         Husky Energy                             Liquor Control Commision
  Newfoundland
                                         MJM Productions                          RBC Foundation
   Labrador Liquor
   Corporation
                                         Winners Merchants                        Car Rental Sponsor
                                          International                           Discount Car and
  Nova Scotia
                                                                                   Truck Rentals Ltd.
   Liquor Corporation


                                                                                                                       15
                                   Looking at the Success of Call 911 Programs
MADD Canada launched Campaign 911 in 2007 to                 x    The increase in calls to 911 to report suspected
empower the public to call 911 to report suspected                impaired drivers ranges from 45% to 80% in the
impaired drivers. Through signs, billboards, public               first year of the program implementation, and the
service announcements and other materials, Campaign               increase in impaired driving charges and roadside
911 provides the public with information on the possible          licence suspensions ranges from 30% to 80%.
signs of an impaired driver, tips on what to do and safety
reminders.                                                   x    Police interception rates of 911 calls range from
                                                                  20% to 50%.
We knew the program would result in more impaired
drivers being taken off the road and, as a result, reduce    x    Between 35% and 45% of vehicles intercepted by
the chances of crashes, deaths and injuries. The                  police are charged with an impaired driving offence.
challenge lay with raising awareness about the program
                                                             In cases where police are not able to intercept the
among the public and, specifically, changing the way
                                                             vehicle, follow-up is crucial. Many police services
people thought about 911. When the program started,
                                                             follow up, via personal visits or letters, to the owners
many people did not think impaired driving was a serious
                                                             of vehicles which were reported in suspected impaired
enough reason to call 911; they did not consider it an
                                                             driving incidents.
emergency.
                                                             The importance of that follow-up is illustrated by data
Five years later, public perception about the use of 911
                                                             collected by the Saint John Police. In Saint John,
to report impaired drivers has changed dramatically.
                                                             police collected information on the number of repeat
Today, more and more people are calling 911 to report
                                                             occurrences of 911 calls for the same vehicle. They
impaired drivers.
                                                             found that 25% of repeat 911 calls come within 30 days
                                                             of the first call. Over a 10-year period, Saint John had
                                                             64 alcohol-related crashes that resulted in fatalities or
                         s take
            plaint help                                      injuries. Twenty-six of the vehicles, or 41%, had been
Public com       ff Highway
                              17                             previously reported in a 911 call.
dr u nk driver o
                      Nugget
             North Bay                                       Thanks to the efforts of police, governments, traffic
                        011
             June 15, 2                                      safety organizations and community groups, Call 911
                                    rts police to            programs are making a real difference. For every im-
                       911 call ale
                                      nk driver
                                                             paired driver taken off the roads as a result of a 911
                        alleged dr u                         call, that is a potential crash avoided, a life saved or an
                                            Herald           injury prevented.
                                  Chronicle
                                            11
                                  May 5, 20
                                                             Plans are well underway for our 2012 Campaign 911
                                                             program. Our new Title Sponsor, the Automotive
                                                             Recyclers of Canada (ARC), is on board and we are
We are proud of the role Campaign 911 has played             planning a multi-site launch for the annual program in
in this important shift. Working with police services,       the spring. Watch the next issue of MADD Matters for
municipal, regional and provincial governments, traffic       more news on Campaign 911.
safety organizations and other community partners,
MADD Canada has helped bring Call 911 programs
to communities in Newfoundland & Labrador, Ontario,                     Campaign 911 Sponsors
British Columbia, The Yukon and New Brunswick. There
are also province-wide programs in Prince Edward Island,
Saskatchewan, Nova Scotia, Manitoba and Alberta.

So what have we learned over the past five years? We              Title Sponsor
know that effective call 911 programs with appropriate
signage in the right locations, combined with public             Automotive Recyclers of Canada
education and awareness about the program, effectively
increase calls to report impaired drivers and increase           Official Sponsors
impaired driving charges resulting from 911 calls.               Allstate Insurance Company of Canada
Taking a general snapshot at various campaigns across            Maritime-Ontario Freight Lines Limited
the country, we know:

                                                                                                                      19
Chapter Notebook
                                              MADD Whitehorse Chapter held its Icon            MADD Red Deer & District Chapter held
In British                                    Fundraiser at Extra Foods raising over           its 19th Annual Candlelight Vigil of Re-
Columbia/Yukon…                               $560.                                            membrance and Hope in November at St
                                                                                               Luke’s Anglican Church. As Chapter Presi-
                                                                                               dent Aleta Neville said, the vigil is “a spe-
                                                                                               cial opportunity for families of those killed
                                                                                               and injured to remember and honour their
                                                                                               loved ones.”

                                                                                               In Ontario…
MADD Kamloops Community Leader Rox-
anne Engli was on hand to present Dam-
ages, MADD Canada’s School Assembly           Pictured here are President Daniela
Program to students at Twin Rivers Sec-       Martinson and Administrative Assistant
ondary in Kamloops in October. CFJC TV        Talitha Emsley.
attended and spoke to students after the
presentation to get their reactions.
                                              In the West…
MADD Central Okanagan Chapter attend-         MADD Winnipeg Chapter unveiled a me-
ed a volunteer recruitment event at Par-      morial bench at The Forks in October.
kinson Recreation Centre this summer.         With many victims, dignitaries and volun-
The Chapter had a fantastic response          teers in attendance, the bench was un-
and have signed up new volunteers to join     veiled as a reminder to everyone to take a
their group.                                  moment to remember the many innocent
                                              people who have been killed or injured
                                              in impaired driving crashes. The bench,
                                              created from beautiful pink marble, will
                                              forever be a place for people to stop and
                                              reflect.                                          MADD Brampton and MADD Mississauga
                                                                                               Community Leader groups participated in
                                                                                               the Credit Valley Hospital Workplace Fair
Pictured here are Eva Gainer (left) and                                                        in October by setting up an awareness
Vicki Travis.                                                                                  display. In November, both groups shared
                                                                                               proceeds from the “Lose Your Spare Tire
MADD Upper Fraser Valley Chapter host-                                                         with Us” event, a specialized abdomi-
ed a barbeque at a local Thrifty Foods                                                         nal and core workout session with Peter
grocery store. The Chapter raised aware-                                                       Pereira of Fit2Touch.com, held at Emil V.
ness and funds all while customers en-                                                         Kolb Centre.
joyed a great barbeque lunch.
                                                                                               MADD Durham Region Chapter hosted its
                                              In this picture are, (back row, left to right)   annual Project Red Ribbon launch in part-
                                              Minister of Justice and Attorney General         nership with the Durham Regional Police’s
                                              Andrew Swan; Cpl. Miles Hiebert, RCMP;           holiday sobriety check point campaign
                                              (front row, left to right) Louise Knox, MADD     kick-off at Uxbridge High School in No-
                                              Canada Chapter Services Manager; Ward            vember. In October, the Chapter launched
                                              Keith, Registrar of Motor Vehicles for           a creative contest that encouraged their
Pictured here are Jo Anne Taylor (left) and   Manitoba Public Insurance and Executive          members and volunteers to secure red
Andrea Seymour.                               Director, Driver Safety & Regulatory Con-        ribbon box locations. Two lucky winners
                                              trol; Devi Sharma, City of Winnipeg Coun-        won a pair of tickets to an Oshawa Gener-
MADD Metro Vancouver Chapter hosted           cilor; and Doug Mowbray, MADD Winnipeg           als game in December.
its 4th annual Strides for Change Walk on     Chapter President.
September 11, at Central Park. Everyone                                                        MADD Niagara Falls and St. Catharines
had a great time and they were able to        MADD Edmonton and Area Chapter                   Community Leader groups attended and
show off their new MADD Metro Vancou-         hosted its Annual Candlelight Vigil in           set up an interactive awareness display at
ver red tents.                                early December at the Holy Trinity Angli-        Brock University’s Health Fair in Novem-
                                              can Church. Expected guests included             ber. It was their first event as Community
                                              Mayor Stephen Mandel and members of              Leaders for MADD Canada.
                                              the EPS and RCMP Honour Guards. The
                                              service included a choir and bagpipe and         MADD Ottawa Chapter participated in
                                              concluded with the lighting of candles for       the annual Mums for Thanksgiving deliver-
                                              loved ones.                                      ies in late September and early October.


20
                                                                                              Chapter Notebook
Later in October, the Chapter held their                                                   MADD York Region Chapter hosted their
4th annual MADD Dash/Strides for Change                                                    annual Project Red Ribbon launch in part-
event and organized a Candlelight Vigil at                                                 nership with York Regional Police’s sobri-
the Centennial Flame: on Parliament Hill.                                                  ety checkpoint in late November at St.
The Chapter also launched their annual
Project Red Ribbon campaign breakfast
awareness fundraiser in late November
at Broadway Bar & Grill, Prince of Wales
location.

                                               Lastly, the Chapter launched their annual
                                               Project Red Ribbon campaign by hosting
                                               a brunch in early November at the Porcu-
                                               pine Dante Club.                            Maximilian Kolbe High School in Aurora.
                                                                                           Pictured here are some of the volunteers
                                               MADD Toronto Chapter participated in a      that gathered at the Chapter’s 3rd an-
                                               number of community events in the fall.     nual Strides for Change event at Nascar
                                               Pictured here are: Marlene Stephens,        Speedpark in Vaughan earlier in the fall.
                                               Chapter President; Sgt. Jack West - Traf-
                                               fic Services 51 Division; and TTC driver
Pictured here are: Marc Gagnon, Theresa        Danny Cross during a daytime sobriety       In Quebec…
Malham and Dorothy and Gaétan Gen-             checkpoint and Choose Your RIDE display.
dron at the Chapter’s MADD Dash/Strides        In September, the Chapter partnered with    To launch the 2012 Project Red Ribbon
for Change event.                              the St. Clair Garden Business Improve-      campaign, MADD West Island attended
                                               ment Area. They arranged a smashed          the annual Drug and Alcohol Awareness
MADD Sudbury Community Leader                  car, set-up an awareness display and        Day at John Abbott College where stu-
group organized a mall display in mid-No-      helped secure silent auction donations      dents got to meet with the Chapter’s
vember as part of their Project Red Rib-       for the annual Corn Fest event.             members, ask questions and get to know
bon Campaign kick-off and participated in
the Greater Sudbury Santa Claus Parade
later in the month.

MADD Timiskaming & Area Chapter
partnered with a grade 11/12 Health
Care class in late October to organize
a dramatic “dead day” at Timiskaming
District Secondary School. Thirty-six stu-                                                 our organization a little better. They also
dents participated and created the t-shirt                                                 had the chance to try on the Fatal Vision
that was worn by the students. Later, on                                                   goggles and to pick up red ribbons and
the same day, a mock crash was held in                                                     bookmarks while having a taste of the
the school parking lot in partnership with     The Chapter received proceeds from the      mocktail provided by the College.
police, fire and ambulance.                     silent auction. Lastly, the Chapter held
                                               their annual Project Red Ribbon launch in   MADD Beauce has partnered with the lo-
                                               early November at Toronto Police Head-      cal police force and Operation Red Nose
                                               quarters.                                   Chaudière in a tour of local schools dur-
                                                                                           ing the month of November. Red ribbons
                                               The MADD Windsor & Essex County             were distributed as part of the Project
                                               Community Leader group launched their       Red Ribbon campaign and awareness
                                               annual Project Red Ribbon Campaign in       was provided to students prior to the
Pictured here are some of the students         early November at a local Allstate office    holiday season. Furthermore, the MADD
that participated in the dramatic “dead
day.”

MADD Timmins & Area Chapter orga-
nized a voluntary toll/plaza blitz. Pictured
here are some of the Chapter volunteers
in action that day. The Chapter also
participated in a “Welcome to Timmins
Night” event hosted by the city. This was      (Dougall location). Also in November, two   Beauce KIA Soul will be on display in
a great opportunity for Chapter members        local fraternities held car smashes with    December at Operation Red Nose’s Com-
to showcase MADD Timmins & Area                all proceeds going to the MADD Wind-        mand Centre. Ribbons and bookmarks
Chapter activities and recruit some new        sor & Essex County Community Leader         will be handed out to drivers using the
volunteers.                                    group.                                      service all through the holidays.

                                                                                                                                   21
Chapter Notebook
                                             and MADD Lunenburg Queens. On the
In the Atlantic Region…                      last day of her tour, Denise was also       The MADD Cumberland County Chapter
                                             guest speaker during the MADD Char-         is pleased to be a sponsor with the lo-
The MADD Bay of Fundy Chapter was
                                             lotte County Project Red Ribbon launch      cal Amherst Police Department in host-
pleased to host the 3rd annual “Song
                                             (pictured here) in St. Stephen, NB.         ing this year’s Operation Christmas. The
Writers Circle” in Middleton, Nova Scotia.
                                                                                         Nova Scotia Department of Justice in
This year’s fundraising event featured lo-
                                                                                         conjunction with Municipal Police Depart-
cal musicians from across the province.
                                                                                         ments from across Nova Scotia as well
                                                                                                    ,
                                                                                         as RCMP Military Police, Vehicle Compli-
MADD Bay St. George Chapter in Ste-
                                                                                         ance and the Department of Transporta-
phenville, NF was successful in secur-
                                                                                         tion, will be hosted by the Amherst Police
ing funding to co-host a conference “It
                                                                                         Department in this 2-day event to kick off
Takes a Village” targeting middle and
                                                                                         increased enforcement in sobriety road
high school aged youth in their region.
                                                                                         checks for the Christmas season.
Throughout the conference, youth were
challenged to consider responsible
                                                                                         Several Chapters have chosen this time
choices including the impact of drug
                                                                                         of year to hold a Candlelight Memorial
and alcohol impairment among their age
                                             Many other Chapters reported success-       Event to honour the lives of those lost
group. MADD Atlantic Regional Director,
                                             ful Project Red Ribbon launches including   due to an impaired driving crash.
Paul MacKenzie, presented the keynote
                                             MADD Charlottetown, at the Charlotte-
speech on the second day of the confer-
                                             town Mall. The MADD Kent County event
ence.

On that same weekend, several other
Newfoundland Chapters including MADD
Bay of Islands, MADD Exploits Valley
and MADD Gander participated in a Vol-
unteer Training Day in Grand Falls, Wind-
sor.

Several MADD Chapters in Nova Scotia
were honoured to have National Presi-
dent Denise Dubyk attend their local
Project Red Ribbon launches during her
                                             (pictured here) was supported by the
5 day tour in the Halifax area. Among
                                             Saint Paul Fire Department. MADD East       Picture here is MADD Labrador’s Candle-
those were MADD Halifax, MADD An-
                                             Prince held their launch in conjunction     light Vigil.
napolis Valley, MADD Yarmouth County
                                             with a local hockey game.



     Make the Smart Choice to
     Ride Alcohol-Free This Winter
     MADD Canada and the Canadian Council of Snowmobile            snowmobile while impaired is no different than driving a
     Organizations (CCSO) are teaming up again this winter to      car while impaired,” said Denise Dubyk, MADD Canada’s
     reduce alcohol-related snowmobile fatalities and injuries.    National President. “Alcohol affects driving ability, judge-
                                                                   ment, reflexes and reaction times. If you’re out on the trails
     Every year since 2002, the two organizations have promot-     impaired, you’re risking your life and the lives of those
     ed a National “Zero Tolerance” Awareness Day in January,      sharing the trails with you.
     as part of International Snowmobile Safety Week. Alcohol
                                                                   The CCSO mobilizes its provincial and territorial associa-
     is a major factor in snowmobiling fatalities and injuries.
                                                                   tions to enlist participation from Canada’s 673 snowmo-
     In 2006, 52% of fatally injured snowmobile operators had
                                                                   bile clubs in the safety week activities.
     been drinking. Further, alcohol was a factor in 49% of se-
     vere trauma admissions resulting from snowmobiling.           “Every winter, senseless and preventable tragedies occur
                                                                   on our trails because people operate their machines after
     MADD Canada appeals to its local Chapters and Commu-
                                                                   drinking,” said CCSO Executive Director Dennis Burns. “We
     nity Leaders across Canada and to media to raise aware-
                                                                   are asking everyone to ‘Make the Smart Choice’ until the
     ness about the dangers of snowmobiling while impaired.
                                                                   riding is done for the day, for their own safety and for the
     “We need people to truly understand that operating a          safety of others.”


22
Making a Difference: Volunteering



volunteering
     why should I get involved?
• Just under 4 Canadians are killed and 174 are injured     Here’s what our volunteers say:
  every day in alcohol and drug-related crashes.
                                                            “If I can save one life, that will be something I will have
• Impaired driving crashes are 100% preventable.
                                                             accomplished and can be proud of.”
• Impaired driving is the single leading criminal cause
  of death in Canada.                                   “We certainly get a lot more out of it than we’re giving back”

                                                            “Volunteering with MADD Canada is a great way to
                                                             meet people and make valuable contacts.”
   As long as there are
                                                            “As a victim of impaired driving, I’ve received wonderful
 impaired drivers on our                                     support from a group that really understands.”
  roads, no one is safe.




You can make a difference. Don’t wait until you or
your family becomes a victim. Get involved today.
                       Estimated 12.5 million trips of impaired driving each year in Canada.

24
                                                         Making a Difference: Volunteering


Here’s How you can help:
Public Awareness and Chapter                                   Youth Programs
Services Programs:                                             • Youth advocate to all levels of government for
• Project Red Ribbon Campaign:                                   stronger impaired driving laws.
  distribute coin boxes with Red Ribbons in the
  community (November to January)                              • Poster/Essay/Multi-Media Contest for students 14 years
                                                                 and under
• Campaign 911: The Canadian public is encouraged to
  report suspected impaired drivers by calling 911             • Multi-Media presentations for high schools and
                                                                 elementary schools
• R.I.D.E./Sobriety Check Stops work with local law
  enforcement officials

• Public Education for local schools, companies or
  service clubs

• Public Awareness through mall displays, parades,
  festivals, etc.

• Media interviews

• Informing elected officials of MADD Canada’s initiatives
                                                                       Call 1-800-665-MADD
                                                                     for the Chapter nearest you.
Victim Services Programs:
(training provided)                                                            MADD Canada
                                                                        (Mothers Against Drunk Driving)
• Victim Services Volunteer Training provides support to
  impaired driving victims on an individual or group level
                                                                2010 Winston Park Drive, Suite 500, Oakville,
• Court monitoring to keep track of impaired driving charges                  ON L6H 5R7
• Death Notification
                                                                         TELEPHONE: (905) 829-8805
• Letter writing                                                             FAX: (905) 829-8860
                                                                           INTERNET: www.madd.ca
                                                                            E-MAIL: info@madd.ca

                    Mothers Against Drunk Driving (MADD Canada) is a registered charitable organization.

                                                                                                                          25
Making a Difference: Volunteering


T Yes, I want to help
      in these areas:

T Project Red Ribbon Campaign

T Campaign 911
                                                     Please contact me:
T R.I.D.E./Sobriety Check Stops
                                                     Name:
T Poster/Essay Contest
                                                     Address:
T Youth Programs
                                                     City:                                     Province:
T Public Education
                                                     Postal Code:
T Public Awareness
                                                     Phone:
T Victim Services Volunteer Support
                                                     Email:

T Court Monitoring                                   I am available: T days T evenings T weekends

T Death Noti cation

T Public Relations                                   Contact your local Chapter or detach and mail to:

T Letter Writing
                                                          MADD Canada (Mothers Against Drunk Driving)
                                                      2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7
T Fund-raising                                                       1-800-665-MADD (6233)
                                                        TELEPHONE: (905) 829-8805 FAX: (905) 829-8860
T Of ce/Computer Support                                INTERNET: www.madd.ca E-MAIL: info@madd.ca

                                                              Canadian Charitable Registration No:   13907 2060 RR0001
T Other:______________________________



                                  MADD Canada was formed in 1990.

26
                                                            Individual and Corporate Support
MADD Canada wishes to thank the following individuals, corporations, foundations and associations for their financial
support to victims of impaired driving. Together, we will stop impaired driving, save lives and prevent injuries.

Platinum $10,000 +                           Individual Donors                           Bronze
Car Heaven                                                                               Ari & Deanna Joffe
Ontario Automotive Recyclers                 Platinum                                    David Allen
Association                                  Professor Robert Solomon                    Graham Wright
                                               & Dr. Barbara Lent                        Marjory LeBreton
Gold $5,000 +                                                                            Mr. & Mrs. Maurice Benoit
Agency 59                                    Silver                                      Nurith Safir
Giant Tiger                                  Carolyn Swinson                             Polly Hollingsworth
Justice Canada                               Denise & Bruce Knight                       Shirley Grant
The Responsive Marketing                     Jim Waters                                  Susan Finkbeiner
Group Inc.                                   John & Jose Watson                          Susan Toller
                                             Karel & Yoka ter Brugge
Silver $1,000 +                              Michael Adelson
Canada Dry Mott’s Inc.
Caring Hands Publishing                                                 MADD Canada is a member of Imagine Canada and we are
Encana Cares Foundation                                                 proud to use the Imagine Canada trustmark that demonstrates
Miller Memorial Foundation                                              our organization’s commitment to responsible management
The Nev Foundation                                                      and accounting of funds that donors entrust to us.
Vancity Community Foundation

  To receive a charitable receipt for the 2011 tax year, your donation must be made on-line or by phone by December 31,
  2011. If mailing your donation, it must be post-marked no later than December 31, 2011.




  ✔
  ❏ Yes, you can count on my commitment to MADD Canada.
  I am enclosing my special contribution of:
  ❏ $15 ❏ $25 ❏ $35 ❏ $50 ❏ Other $___________
  ❏ I would like to join the MADD Canada Monthly Donor Program
     (please send me information)
  I prefer to make my donation by: ❏ Cheque ❏ Visa ❏ MasterCard                    ❏ AMEX
  Name: ___________________________________________________________________
  Address: _________________________________________________________________
  Card No. ___________________________ Expiration Date: _____________________
  Signature: _______________________________________________________________
  Please make your cheque or money order payable to MADD Canada.              ❏   YES, please send me my newsletter by e-mail.
  Canadian Charitable Registration No. 13907 2060 RR0001
  All gifts of $20.00 or more will be receipted automatically.                __________________________________
  If you require a receipt for any other amount, please check here. ❏         My e-mail address is



      Contact Us                                                                     Follow MADD Canada
  Phone: 905-829-8805     1-800-665-MADD      Fax: 905-829-8860                 Keep up-to-date on all the latest news
  Internet: http://www.madd.ca    Email: info@madd.ca                           from MADD Canada. Follow us on:
  Mail: 2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7
                                                                                         http://www.facebook.com/maddcanada.ca
  Chair of Board of Directors: Robert Mann
  National President: Denise Dubyk
                                                                                         http://twitter.com/maddcanada
  Chief Executive Officer: Andrew Murie



                                                                                                                                 29
                                                       MADD Local Chapter Information

...in the schools
                ....in the community
                              ...reaching out to victims
we depend on the support of donors
to sustain our activities.

please give
generously
Volunteering...
        There are many volunteers working tirelessly for MADD Canada and its mission: to stop impaired driving
and to support victims of this violent crime. Some volunteers are victims but many are simply concerned citizens of
all ages and genders. Volunteers assist with MADD Canada’s public awareness and chapter services programs
from volunteering with police during RIDE/Sobriety Checkpoints to volunteering at parades and presenting
displays at shopping malls to fund-raising for the Project Red Ribbon campaign. Volunteers also assist with victim
services programs from supporting victims on an individual or group level to monitoring the court system to
keep track of impaired driving charges.

                           Local Chapter Contact Information
               MADD OTTAWA
              300 Eagleson Road
         PO Box 24218 RPO Hazeldean
                  Kanata, ON
                   K2M 3C3
               Tel 613-236-6233
               Fax 613 829 4660
         Email: madd.ottawa@bellnet.ca
           Web: www.maddottawa.ca
                       Approximately 70,000 Canadians are impacted by impaired drivers annually.
Who is MADD Canada?

                                                               What is MADD Canada?
                                                               MADD Canada (Mothers Against Drunk Driving) is a
                                                               national, grassroots, registered, charitable organization
                                                               with Chapters and Community Leaders. MADD Canada
                                                               Chapters are run by volunteers from across the country
                                                               and include not only mothers, but fathers, friends, business
                                                               professionals, experts in the anti-impaired driving field,
                                                               concerned citizens and young people who want to make a




                                                              ?
                                                               difference in the fight against impaired driving.




     who is
     MADD
      Canada
     Our Mission: To stop                                      History of MADD Canada
     impaired driving and to support victims                   In 1983, MADD Canada’s predecessor PRIDE (People to
     of this violent crime.                                    Reduce Impaired Driving Everywhere) received official
                                                               Chapter status from MADD in the U.S., becoming
     1-800-665-MADD                                            the only official licensee of MADD in Canada. Several
     www.madd.ca                                               Chapters were subsequently formed and in 1990, MADD
                                                               Canada officially became a national organization.

                                                               MADD Canada has grown from coast to coast and continues
                                                               to advocate for change to make our communities safer and
                                                               to provide victims of impaired driving with a voice.



            MADD Canada’s mission is to stop impaired driving and to support victims of this violent crime.

34
                                                                        Who is MADD Canada?

Youth Services                                            Public Awareness
MADD Canada is committed to eliminating Raising public awareness about the dangers of
impaired driving among youth by empowering impaired driving is a critical strategy to prevent
young people to positively influence their peers, more deaths and injuries. MADD Canada’s national
community and legislators.                            public awareness programs include:
                                                      • Project Red Ribbon – An annual campaign for
MADD Canada’s youth programs include:                   drivers to display a red ribbon on their vehicle or
                                                        key-chain in support of sober driving
• Multi-media assembly programs for high schools • Campaign 911 – The Canadian public is
  and elementary schools that challenge and inspire     encouraged to report suspected impaired drivers
  young people to make smart choices in their lives     by calling 911
  including choosing not to drink or use drugs and • Signs of Summer – Local businesses display sober
  drive                                                 driving messages throughout the summer
• Curriculum guides                                   • Educational videos
• Poster and Writing Contest – A creative medium • Public Service Announcements for radio,
  for children aged 6 to 14 to express their concerns   television and print campaigns
  about impaired driving                              • Printed materials including posters, booklets,
• Youth Multi-media Contest – Elementary and            brochures
  high school students create a PowerPoint, DVD or • MADD Matters – A national newsletter sent to
  VHS presentation on stopping impaired driving.        victims, members, supporters and community
• MADD Canada Bursary Program for students              leaders to keep them informed about impaired
  whose parent or guardian was killed in an impaired    driving issues and MADD Canada’s activities.
  driving crash
• Educational videos
• Dedicated youth section on web site - Youth can
  learn about stopping impaired driving in their
  community


Legislative Initiatives
MADD Canada and Chapter Leaders are working
to create, strengthen and enforce impaired driving
laws. MADD Canada and local volunteers continue
to meet with their government officials and have
been successful in having new Federal and Provincial
legislation implemented. Refer to our web site
www.madd.ca for more information.


                 Mothers Against Drunk Driving (MADD Canada) is a registered charitable organization.
Who is MADD Canada?

Who Funds MADD Canada? Victim Services
                                                                  What makes MADD Canada unique from other organizations
                                                                  in the fight against impaired driving is our service to victims of
                                                                  impaired driving crashes. These services include:

                                                                                         • A national victim support line,
                                                                                           1-800-665-MADD
Funding for MADD Canada is provided by:                                                  • Victim support literature to assist
• Individual Donors    • Corporate Sponsors                                                victims of impaired driving crashes
• Memorial Donations   • Project Red Ribbon                                              • Online and face-to-face training for
• Community Events     • Planned Giving                                                    Victim Support Volunteers (VSVs) to
• Special Events                                                                           develop VSVs who can provide a full
                                                                                           range of support services to impaired
MADD Canada contacts hundreds of thousands of                                              driving victims in their communities
households each year through our mail, telephone and                                     • An annual National Candlelight Vigil
door-to-door community awareness programs. Each                                            and Victims’ Weekend
household receives information about the dangers of                                      • We Care Program, a comprehensive
impaired driving and its devastating impact on victims. We                                 referral and information package for
gratefully acknowledge the commitments of our donors.                                      victims of impaired driving
                                                                                         • Online resources, victim tributes and
Chapter Services                                                                           discussion forum on MADD Canada’s
                                                                                           web site, www.madd.ca
MADD Canada’s volunteers work at the local level to provide                              • National Memorial Wall
one-on-one service to their communities. MADD Canada                                     • Court Monitoring and Victim Impact
recognizes the importance of a strong grassroots organization                              Panel training available online
and offers the following to assist in Chapter growth:                                     • Death Notification training
• National staff of professionals to provide resources and
  materials to assist at the local level
• Volunteer development workshops and materials
• An annual National Chapter Leadership Conference
• National promotional and fund-raising materials
• National public awareness campaigns
• Tools to assist in effective legislation reform
• Assistance in Chapter volunteer recruitment and retention
• Web site to promote national and local activities and provide
  research information
• Tools to assist with effective communication


                     Impaired driving costs the Canadian economy an estimated $10.7 billion per year.

36
                                                                            Who is MADD Canada?


  What Can You Do? Please
• Don’t Drink and Drive
                                                           Help us
• If you or a loved one becomes the victim of an           Change
  impaired driving crash, call 1-800-665-MADD or
  your local Chapter.                                      the Odds
• Get involved by volunteering for a local Chapter.
                                                           T Yes, I would like to support MADD Canada through my
• If there is not a Chapter in your area, contact MADD       donation of T $10; T $15; T $20; T other______.
  Canada’s National Of ce to inquire about starting one.     Enclosed is my cheque or money order. (A charitable receipt
                                                             will be issued for your donation.)
• Demonstrate your commitment to ght impaired
                                               T Yes, I would like to join MADD Canada’s Monthly Donor
  driving by becoming a member of MADD Canada.   Program. Please contact me.
• Tie a red ribbon on your vehicle as a reminder to T Please send me information on MADD Canada’s Planned
  drive sober.                                        Giving Programs (includes wills, life insurance, annuities).
                                                           T I would like information about volunteering locally for a MADD
• Open a dialogue with your children about drinking          Canada Chapter.
  and driving.
                                                           T I would like information on how I can participate in MADD
• Donate to your local Chapter and/or the National           Canada’s youth programs.
  organization.
                                                           Name:
• Be a responsible host. Don’t let your guests drive
  after drinking alcohol or using drugs.             Address:

• If you witness someone who appears to be driving City:                            Province:                  P.C.:
  impaired, report them to the local authorities Phone (H):                                  Phone (W):
  immediately.
                                                           Fax:
• Participate in one of MADD Canada’s Youth
  Programs and positively in uence your peers. E-mail:

• Never get in a vehicle with a driver who has been Contact your local Chapter or detach and mail to:
  drinking or using drugs.
                                                                   MADD Canada (Mothers Against Drunk Driving)
                                                               2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7

    You can make                                                              1-800-665-MADD (6233)
                                                                 TELEPHONE: (905) 829-8805 FAX: (905) 829-8860
                                                                 INTERNET: www.madd.ca E-MAIL: info@madd.ca

     a difference!                                                     Canadian Charitable Registration No:   13907 2060 RR0001




                                   MADD Canada’s annual budget is over $6,000,000.

                                                                                                                                  37
Public Awareness/Education

MONTHLY DONOR LIVES
 JOIN MADD CANADA AND HELP SAVE
   PROGRAM DONATIONS!
YOUR
MONTHLYTHROUGH MONTHLY
GIFT provides a
consistent and reliable             How monthly giving benefits you:
source of funding.
YOUR MONTHLY GIFT
                                    It’s easy.       Just tell us whether you would prefer to use your chequing account or your
                                                     credit card. It’s flexible. You’re in control. You can increase, decrease, pause
is cost-effective. Preauthorized                       or stop your donations at any time.
donations can be processed
more efficiently than single gifts,                     It’s convenient. You’ll receive a consolidated charitable receipt for all your
leaving even more money to                            donations for the previous year in late February.
support our lifesaving programs.                      It’s rewarding. By joining our monthly donation program, you will receive
We guarantee that a minimum of                        our quarterly newsletter, MADD Matters, plus our annual report. You will
97% of your monthly gift will be                      also have the satisfaction of knowing you are helping to secure a better
directed to our programs.                             future for all of us. Together, we can make a difference.
YOUR MONTHLY GIFT                                    To join today, please contact Dawn Regan, Director of Public Awareness &
will help ensure that we are                         Partnership Campaigns, at 1-800-665-6233, ext. 223.
able to continue to reach
people with our lifesaving
message before so
many more lives
are lost.
                                     MADD Canada
           YOUTH BURSARIES
MADD Canada has always been an organization that has taken         Our organization is thrilled to have the opportunity to provide
utmost pride in making a difference in people’s lives. Once         these bursaries to students across the country, as we know it
again, we have been able to fulfill this mandate by providing       helps develop their skills and abilities to face the future. One
some of our victims with MADD Canada Youth Bursaries.              of our previous recipients, Chantel Parkes from the Sarnia,
                                                                   ON area, completed her diploma in marketing from Fanshawe
Each MADD Canada bursary helps a Canadian student in
                                                                   College in London, ON with the aid of the bursary, and now
college or university whose parent or legal guardian has died
                                                                   we are proud to have her as part of our MADD Canada School
as a result of an impaired driving crash. A bereaved victim may
                                                                   Outreach Program staff. She has strengthened her commitment
experience many challenges including: a fear of the unknown,
                                                                   to stop impaired driving first as a volunteer, then as a student,
the risk of possible regrets, a loss of purpose and direction in
                                                                   and now as part of the MADD Canada National staff.
life, high stress levels, financial insecurity and communication
barriers that affect supportive parenting.                          To find out more about MADD Canada Bursaries or how
                                                                   your gift can help MADD Canada support victims of impaired
This educational bursary of $2,000.00 is intended to help
                                                                   driving and their families, please call Sandy Jukes, Corporate
cover the cost of tuition or residence fees. This year we have
                                                                   & Major Gifts Manager, at 1-800-665-6233, ext. 300.
11 recipients from across the country who qualified for this
bursary.
40
                                        Greeting Cards to Support MADD Canada
Get a $25 Credit for Signing
Up for Your MADD Canada
MasterCard
Get the no-fee BMO MADD MasterCard between now
and February 29, 2012 and you will receive a $25 credit
on your first card purchase, courtesy of BMO Bank of
Montreal.

The MADD Canada MasterCard is part of BMO Bank              pay no annual fee. Customers can also get an exclusive
of Montreal’s affinity card program, which supports          25% reward miles discount on all AIR MILES® flights
MADD Canada and rewards customers. Each time a              worldwide with the Gold AIR MILES® option.
customer uses the BMO MADD Canada MasterCard,
he or she collects either AIR MILES® reward miles or        Apply for your BMO MADD Canada MasterCard today
CashBack®rewards and BMO Bank of Montreal makes a           and take advantage of the special $25 credit offer! Visit
financial contribution to MADD Canada at no cost to the      www.bmo.com/madd25 apply online today and take
cardholder. You can reward yourself with 1 AIR MILES®       advantage of this special offer, or call 1-800-263-2263.
reward mile for every $20 spent or 0.5% CashBack®and


Cards That Show You Care – Greeting
Cards to Support MADD Canada
Get your greeting cards for all occasions and support the   friends, family, clients, and colleagues. Participate in
fight to stop impaired driving at the same time through      MADD Canada’s greeting card program and help keep
MADD Canada’s online greeting card program.                 our roadways and waterways safer for everyone.

Highlights of this year’s program include the option to     For more information about this program and to order
purchase a package of 8 greeting cards (blank inside) for   your cards today, visit www.maddcanadacards.com.
only $12, or 20 premium cards personalized with your
own message for $30. Also, this year’s card selection
features artwork from renowned artist James Lorimer
Keirstead.

This is a unique opportunity for all individuals and
businesses to showcase their support and spread the
word about MADD Canada while sending greetings to



Your Favourite Magazine Subscriptions
Benefit MADD Canada
Magazine subscriptions make a great holiday gift for        What a great way to do some of your holiday gift shopping
yourself or others! And if you order them through MADD      while supporting the effort to stop impaired driving!
Canada’s online magazine store, you will save up to 85%
off the newsstand price of all your favourite magazine                 Ð Simply visit Ð
titles. Best of all, MADD Canada will benefit from 37%         www.efundraisingonline.ca/maddcanada
of your total purchase.




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