Affiliate Manager by HC120915082451


									                                                                                                                          Job Description

Job Title:                           Affiliate Manager                                                    Salary DOE
Job Employment                                                                                            Reports to: Senior Online
Contract Grade:                                                                                           Marketing Manager

Department:                          Home Shopping Department                             Location: Head Office - Witney
Job Purpose:                         The Affiliate Manager will be managing the company’s global affiliate programs,
                                     across 6 different territories. This very dynamic role will involve a lot of interaction
                                     with our affiliates, both existing and recruiting new ones. This role will be
                                     accountable for analysing and reporting on all affiliate activity and geographies each
                                     month whilst meeting, and aiming to exceed, the set sales targets .

Subordinates:                        None

Key Accountabilities:                Responsible for managing, driving and executing the affiliate strategy globally.
                                     Devising tactical campaigns and promotional testing to enhance sales. This includes
                                     recruitment campaigns for new affiliates and relationship building with new
                                     networks in various geographies.
                                     Responsible managing the external affiliate agency, attending regular face to face
                                     and phone meetings ensuring the smooth operation of the global networks.
                                     Responsible for the delivery of affiliate marketing to meet new customer acquisition
                                     targets, optimise spend budgets, maximise ROI, increase all associated KPIs and
                                     sales revenue.
                                     Responsible for weekly reporting my channel, running reports and loading into
                                     tracking documents

Key Activities:                      To work with the external agencies/networks to ensure that all geographies are
                                     performing to budget, and optimising spend and promotional activity across those
                                     geographies where appropriate.
                                     Implementation and creation of new growth opportunities within the affiliate
                                     Actively and regularly communicating directly with external affiliates and ensuring
                                     we are helping them to optimise their programmes where possible.
                                     To work with the external agency to further develop localised activity within the
                                     affiliate channel, taking into consideration macro economics, cultural expectations
                                     and purchasing behaviours.
                                     Optimising spend budgets, maximise ROI, increasing all associated KPIs and
                                     increase consumer awareness of the brand
                                     Ad-hoc marketing activities contributing towards Ecommerce KPIs with the Senior
                                     Online Marketing Manager
Relationships:                       Internal: Head of Ecommerce/Senior Online Marketing Manger
                                     External: Online Agencies

This job description should be reviewed on an annual basis. Where the job description and performance review objectives differ, the latter takes
                                                                                                                          Job Description

Qualifications/                      To be considered for this you will have a sophisticated understanding of all aspects
Experience:                          of affiliate marketing and account management in an international environment.
                                     Ideally, you will be from a FMCG/ Retail background. You not only have a good
                                     understanding of all aspects of affiliate marketing, but will have a proven experience
                                     in managing agencies/networks, building solid relationships and meeting demanding
                                     sales targets.
Competencies                         3+ years direct affiliate experience either managing an agency of running in house

                                     Ability to understand multi-cultural marketing and have a keen interest in macro
                                     economics globally.

                                     Track record of analysing affiliate trends and opportunities, and providing and
                                     implementing recommendations to improve campaigns, results and sales.

                                     Ability to be self directed, highly motivated very detail orientated

                                     Effective communicator with internal and external partners.

This job description should be reviewed on an annual basis. Where the job description and performance review objectives differ, the latter takes

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