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Job Description Job Title: Affiliate Manager Salary DOE Job Employment Reports to: Senior Online Contract Grade: Marketing Manager Department: Home Shopping Department Location: Head Office - Witney Job Purpose: The Affiliate Manager will be managing the company’s global affiliate programs, across 6 different territories. This very dynamic role will involve a lot of interaction with our affiliates, both existing and recruiting new ones. This role will be accountable for analysing and reporting on all affiliate activity and geographies each month whilst meeting, and aiming to exceed, the set sales targets . Subordinates: None Key Accountabilities: Responsible for managing, driving and executing the affiliate strategy globally. Devising tactical campaigns and promotional testing to enhance sales. This includes recruitment campaigns for new affiliates and relationship building with new networks in various geographies. Responsible managing the external affiliate agency, attending regular face to face and phone meetings ensuring the smooth operation of the global networks. Responsible for the delivery of affiliate marketing to meet new customer acquisition targets, optimise spend budgets, maximise ROI, increase all associated KPIs and sales revenue. Responsible for weekly reporting my channel, running reports and loading into tracking documents Key Activities: To work with the external agencies/networks to ensure that all geographies are performing to budget, and optimising spend and promotional activity across those geographies where appropriate. Implementation and creation of new growth opportunities within the affiliate channel Actively and regularly communicating directly with external affiliates and ensuring we are helping them to optimise their programmes where possible. To work with the external agency to further develop localised activity within the affiliate channel, taking into consideration macro economics, cultural expectations and purchasing behaviours. Optimising spend budgets, maximise ROI, increasing all associated KPIs and increase consumer awareness of the brand Ad-hoc marketing activities contributing towards Ecommerce KPIs with the Senior Online Marketing Manager Relationships: Internal: Head of Ecommerce/Senior Online Marketing Manger External: Online Agencies This job description should be reviewed on an annual basis. Where the job description and performance review objectives differ, the latter takes precedence. Job Description Qualifications/ To be considered for this you will have a sophisticated understanding of all aspects Experience: of affiliate marketing and account management in an international environment. Ideally, you will be from a FMCG/ Retail background. You not only have a good understanding of all aspects of affiliate marketing, but will have a proven experience in managing agencies/networks, building solid relationships and meeting demanding sales targets. Competencies 3+ years direct affiliate experience either managing an agency of running in house campaigns. Ability to understand multi-cultural marketing and have a keen interest in macro economics globally. Track record of analysing affiliate trends and opportunities, and providing and implementing recommendations to improve campaigns, results and sales. Ability to be self directed, highly motivated very detail orientated Effective communicator with internal and external partners. This job description should be reviewed on an annual basis. Where the job description and performance review objectives differ, the latter takes precedence.
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