VIEWS: 6 PAGES: 3 POSTED ON: 9/15/2012
Blog Post #2: This morning, I opened my door to a rush poster for the Asian Interest Fraternity: Lambda Phi Epsilon. With innumerous rush posters up and around the campus, each advertising its respective fraternity and hoping to attract potential rushees, I thought the one posted on my door (by my friend, a brother of LPhiE) was the cleverest and most attention-grabbing of them all. The three enormous black Chinese characters immediately conveyed that knowledge that LPhiE is fraternity with an Asian focus. It did not need to specifically state that piece of information. Furthermore, not only do the Chinese characters correspond to the shape of the Greek letters ΛΦΕ, it also translates to: “King of Man.” Ultimately, they also act as an alphabet that spelled out the three values of the fraternity: “Loyalty, Devotion, Brotherhood.” The multifunctional Chinese characters are what attract people to stop, look, and think about what they are representing. This rush poster is therefore extremely successful because it achieved the purpose of getting the LPhiE name out into the community, getting students to actually notice and remember the advertisement, and recruiting potential pledges. I encountered the second rhetoric of the day on my way to class. In the White Plaza, I saw a bunch of girls dressed in pink tutus, matching leg warmers, and ballet shoes with pink Figure 1. Lambda Phi Epsilon Rush Poster. ribbons laced up and down their strong, April 6, 2004. Source: Naranja 118. muscular calves. They were twirling on their big toes, arching their backs and extending their arms in graceful poses, pirouetting as people walked by and silently offering flyers to people who paused to watch. The girls were from the Stanford Ballet and they were recruiting new members to join their organization. This kind of persuasive rhetoric is achieved not with spoken or written words, but with gestures, facial expressions, and body movements. The ballerinas used their costumes, their outward appearances to make a statement and attract people’s attention. Then, they sustain the duration of our focus by dancing and convey their purpose for being there. After classes, I went back to my room and before starting my work, I decided to chill out for a bit and logged on to www.xanga.com, an e- journal/online diary free and open to all who have access to the internet. People are free to write anything they want to in their web logs and post up pictures, images, or whatever visual they like. Additionally, they are able to comment on other Xanga user’s web logs and give props as a form of encouragement. I feel that Xanga is very, very much like an ezine because it is a median that publishes people’s opinions, feelings, and activities for public view. It also provides the technology for visual support and allows users to embellish their logs with images. Xanga is an emotional outlet especially for young people like us who use it as a form of recreation, entertainment, or even a way to keep in touch with friends. Figure 2. Xanga entry user: Hybrid_girl. Source: http://www.xanga.com/home.aspx?user=hybrid_girl. Accessed: April 6, 2004 11:20 PM. I want to create an ezine where there’s a way for readers to be able to make quick, reflexive responses to what is published. I think it is a necessary tool for the site to improve and adapt to the audience. Inspired by the many Xanga entries in which people explored their emotional well-being, psychological welfare, and state of mind, I’d like to create an ezine that provides the audience with information regarding these various aspects in human health. I’d like the reader to be able to easily navigate the site and find the knowledge and help they need, or simply partake in another human being’s personal experience, relate to them, and feel that they are not alone. I am not yet sure if this is definitely the way to go, but I certainly feel that it’d be an interesting approach. Then I had to go to the bathroom. So I went. On the door I found a poster encouraging students to get HIV tested. I wonder why this didn’t come out anytime sooner, perhaps the beginning of the year. Are they assuming that because it is spring quarter, people are more likely to engage in sexual activities? I don’t understand it. This information should have been publicized a long time ago. Later on, I met up with some friends for dinner and on Figure 3. HIV Testing Advertisement. April 6, 2004. the way to the dining hall, we Source: Naranja 1F Women’s Bathroom Door. found a pile of “reading materials” next to the door in the lounge. They are in all shapes, forms, and sizes. There is a book with information about fraternity rush events. With a red and white cover, it certainly stands out. On top of the books is a little flyer advertising an event, A Celebration for Women. The picture on the poster of a woman is of peculiar colors and very prominent. The little strips of paper scattered about are flyers advertising the sexual assault information website. The two sensitive words “sexual assault” are already enough to get people’s attention. As I walked by, I realized that even though each rhetoric screams out at you with Figure 4. Various Advertisement. April 6, 2004. Source: Naranja their unique 1F Lounge characteristics, as to which one gets picked up by a bystander, it really depends on the individual’s interest at the moment. Later on at night, I went around and took all the pictures, and wrote my blog .
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