Tungsikan, Don Mueang, Bangkok 10210
Sylvanofirstname.lastname@example.org | +66 870.605.607 | http://www.linkedin.com/in/shuot
REGIONAL SALES, MARKETING & BUSINESS DEVELOPMENT MANAGER
BUILDING SEA COMPETITIVENESS - PROGRAMS ALIGNMENT - TEAMS OPTIMIZATION
Dynamic and accomplished Marketing, Business Development Director with extensive high-profile management experience
leading B2B marketing and sales strategies across a dynamic roster of international Consulting, Healthcare and Industrial OEM
organizations. Versatile professional with keen focus on turnaround, revenue growth, territory development, and optimization
strategies. Expert leader with proven track record managing cross-functional teams to optimal operations in multimillion-dollar
environments. Sterling history of success leading all facets of organizational management and development, with focus on
strengthening from strategic planning, Sales & Marketing alignment to Sales operational offerings and raising corporate visibility
while guaranteeing long-term sustainability and product launch success. Bilingual in French and English, with Thai in process.
Areas of Expertise
New Program Development – Marketing Campaigns – Media Outreach – Building Strategic Partnerships –Enhancing Client Experiences
Executive Negotiations & Presentations – Coaching, Team-Building & Leadership – Commercial Strategies & Process Optimization
Strategic Market Development – CRM – KAM & Project Management – Added-Values Solutions – KOL, Marketing Channel Management
ZIMMER MEDICAL THAILAND – Bangkok, Thailand 2010 TO 2011
Global provider of orthopedic reconstructive, spinal and trauma devices, dental implants, and related surgical products, with operations in
25+ countries and $4.1B in annual sales.
DIRECTOR OF MARKETING – THAILAND & INDOCHINA
Re-engaged by former employer to manage business growth and territory optimization across new business market in Thailand
and Vietnam. Directed team of Product Managers, Marketing/Communications Specialists, and Distributors in comprehensive
operations. Authored business plan for each product segment, identifying scope and product-launch pipeline for five annual
launches. Addressed operational needs and implemented process-improvement strategies to strengthen company initiatives.
Collaborated with Finance, Operations, and Sales teams to ensure unilateral operations, supporting distributor escalations, billing
and currency exchange, as well as sales growth. Pioneered KOL focus, implementing new programs and technologies to support
pre-launch marketing campaigns. Drafted and presented one- and five-year marketing budget plans for Senior Management
approval, monitoring $1M annual budget to ensure alignment with realized sales-performance metrics. Orchestrated internal
requests, organizing corporate representation at international trade shows, training initiatives, and professional-development
Increased corporate market share 2% within one year of engagement.
Generated 30% increase in new and existing business in Indochina market by strengthening existing partnerships, identifying
new strategic partners, and optimizing product-launch processes and campaigns.
Coordinated regional and international account teams as English-speaking authority.
SNC-LAVALIN ENVIRONMENT – Longueil, Canada 2009 TO 2010
Leading engineering and construction services enterprise, providing operations and maintenance services in 100+ countries.
DIRECTOR OF BUSINESS DEVELOPMENT & MARKETING
Recruited by previous employer to drive growth and long-term stability of underachieving business segment. Developed and
deployed new internal services to raise company visibility and evangelize service offerings, building support from the ground up.
Assessed operational and service needs, identifying improvements that increased corporate credibility and customer loyalty.
Indirectly managed team of Project Leaders and Engineers with pre-existing business-segment expertise, interfacing with team to
understand established procedures while assessing needs and opportunities for improvement to generate revenue growth and
increase market share.
Generated five new accounts within six months by implementing innovative interdivision sales campaign focused on
community engagement, direct-mail communications, and executive presentations.
Developed customer-satisfaction and win/loss proposal reviews to optimize sales and marketing strategies.
KEYRUS CANADA – Montreal, Canada 2008 TO 2009
Key leader in consulting services and innovative technology, assisting companies in development and implementation of business solutions.
DIRECTOR OF BUSINESS DEVELOPMENT – BUSINESS INTELLIGENCE & CUSTOMER RELATIONSHIP MANAGEMENT
Increased sales growth from established customer base while driving new-business growth across BI and CRM segments.
Coached and mentored pre-sales and delivery teams in deployment of new and existing product offerings. Led sales calls and
executive presentations to foster new strategic partnerships that generated new business.
Consistently met sales targets, with 94% of first-year sales coming from new customers landed across OEM, services,
distributors, and government partnerships.
MANYETA – Montreal, Canada 2006 TO 2007
Leader in Telehealth technology, offering treatment services through access to 100M+ U.S. homes via partnership with Comcast.
INDEPENDENT MANAGEMENT CONSULTANT
Engaged to lead startup enterprise in promoting, educating, and launching new IT solutions targeting healthcare and mobile-
technology industries. Cultivated and fostered relationships with new targeted sponsors to increase service offerings and
optimize technological resources.
ZIMMER MEDICAL – Montreal, Canada 2004 TO 2005
DIRECTOR OF MARKETING & SALES SUPPORT
Led marketing and sales teams in development and implementation of marketing campaigns focused on Ex-ORTHOsoft, one of
Zimmer Medical’s first proprietary product offerings. Built and managed U.S. demo team, supervising team in transitioning
product from prototype focus to sales-based focus, developing strategic initiatives to drive post-launch sales and increase product
visibility in targeted market share. Authored and launched multiple campaigns to educate healthcare industry on new
technologies, generate product interest, and build network of partnerships. Directed executive presentations with industry
professionals, promoting product ability to drive both cost savings and long-term business development.
Gained 20% revenue growth by serving as Key Account Manager in landing new U.S. partner, Medtronic.
Championed submission process to obtain $350K government grant that increased company exposure and international sales
SNC-LAVALIN AGRIFOOD – Longueil, Canada 2001 TO 2003
DIRECTOR OF BUSINESS DEVELOPMENT & OPERATIONS
Recruited to maximize growth and oversee operational functions of emerging new Agrifood business segment. Directed
departmental HR activities for 60 employees, including recruitment and hiring, training, performance evaluations, compensation,
and benefits. Identified and developed sales-engineering initiatives to generate new business while securing established clientele.
Managed 15-member roster of Product Managers, coaching team on best practices related to strengthening client relations and
providing optimal sales-focused customer service.
Generated $2M+ in new-business revenue by implementing initiatives targeting growth across governmental bodies,
regulatory associations, and re-engagement of former clients.
Developed marketing strategies that yielded 2-3 new annual projects valued at $500K+ each.
Reduced employee turnover rate 10% by streamlining workflow structure and boosting employee morale.
ADDITIONAL PROFESSIONAL EXPERIENCE
TEACHING MANAGEMENT, MARKETING, ENGLISH AT BANGKOK UNIVERSITY AND RANGSIT UNIVERSITY, THAILAND (2012- …)
DIRECTOR OF INTERNATIONAL BUSINESS DEVELOPMENT & OPERATIONS – COPRODEV, INC. – Hubert, QC
VICE PRESIDENT OF SALES & MARKETING – POULIES MASKA, INC. – St. Claire, QC
MEDICAL REPRESENTATIVE – GLAXOSMITHKLINE CANADA – Montreal, QC
MARKETING RESEARCH ANALYST – SANOFI-AVENTIS – Montreal, QC
EDUCATION & CERTIFICATION
MASTER’S DEGREE IN INTERNATIONAL MANAGEMENT – UNIVERSITY OF LAUSANNE HEC – Lausanne, Switzerland
BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION – CONCORDIA UNIVERSITY – Montreal, Canada
CERTIFIED PROFESSIONAL COACH – INTERNATIONAL COACHING ACADEMY (IN PROGRESS)