AAI Sales Conference Account Name

							10 Lessons Learned about HR,
      OD, & Training…
 (at Great Silicon Valley Companies)
    SBODN Meeting: October 3, 2005
             Gary White
My Background

 Born & raised in NYC

 Married and currently live in Belmont, CA

 BA from SUNY Stony Brook in 1975 & MSW from UC Berkeley in 1984

 Worked in SF inner-city with low-income children & families prior to HR

 Studied with Dave Ulrich at University of Michigan HR Executive Program

 Took executive MBA business course at Kellogg – Northwestern

 21 years in high-tech Human Resources in the Silicon Valley

 Come out of an HR Generalist tradition
Past Companies
Current Company & Role

 Advantest, Inc.

     Japan-based (Tokyo) Automated Test Equipment (ATE) public company
     50+ year-old company and 20+ in the U.S.
     #1 ATE company in the semiconductor economy in the world
     Competitors include Teradyne, Agilent, Credence, LTX, others
     Over 4,000 employees worldwide
     Subsidiaries located in Germany, Singapore, Korea, Taiwan, China, & U.S.
     U.S. subsidiary based in Santa Clara and numerous field offices

 Role

   I currently manage the HR function along with:
   Legal, Marcom, Facilities and CSR functions
   1.5 years thus far at Advantest
Lesson #1

1. Social work training helps a lot in HR-related work

     Employee Relations
     Mediation
     Management Coaching

    Anecdote: Apple’s 1985 RIF
Lesson #2

1. Social work training helps a lot in HR-related work
2. Be a simplifier, not a complicator

     “KISS”
     Boil problems down to their core elements
     Be action-oriented

    Anecdote: The Wise Words of an Apple VP
Lesson #3

1. Social work training helps a lot in HR-related work
2. Be a simplifier, not a complicator
3. Visualize success

     Imagine and reflect on the sequence of the tasks
     See the finish line in your mind’s eye
     Stay on the right course

    Anecdote: Offsites at SGI
Lesson #4

1.   Social work training helps a lot in HR-related work
2.   Be a simplifier, not a complicator
3.   Visualize success
4.   Always clarify goals

       Collaboratively identify goals with client
       Be sure to document metrics
       Revisit success against goals

      Anecdote: U.S. R&D group at Advantest
Lesson #5

1.   Social work training helps a lot in HR-related work
2.   Be a simplifier, not a complicator
3.   Visualize success
4.   Always clarify goals
5.   Repurpose & borrow materials mercilessly

       Past presentations, business plans, etc
       Other people’s stuff
       The wonderful world of the web

      Anecdote: This PowerPoint presentation
Lesson #6

1.   Social work training helps a lot in HR-related work
2.   Be a simplifier, not a complicator
3.   Visualize success
4.   Always clarify goals
5.   Repurpose & borrow materials mercilessly
6.   Manage everyone’s expectations all the time

       Help set the expectation for completion
       Revisit and tweak and needed
       Under promise and over deliver

      Anecdote: The Intuit-CRI merger
Lesson #7

1.   Social work training helps a lot in HR-related work
2.   Be a simplifier, not a complicator
3.   Visualize success
4.   Always clarify goals
5.   Repurpose & borrow materials mercilessly
6.   Manage everyone’s expectations all the time
7.   Play an active, hands-on role outside your core competency

      Design and conduct a training class
      Immerse yourself in benefits admin
      Initiate a CSR program in your company

     Anecdote: Doing L&D at Palm
Lesson #8

1.   Social work training helps a lot in HR-related work
2.   Be a simplifier, not a complicator
3.   Visualize success
4.   Always clarify goals
5.   Repurpose & borrow materials mercilessly
6.   Manage everyone’s expectations all the time
7.   Play an active, hands-on role outside your core competency
8.   Humor is critical

      Don’t be so damn serious
      Be willing to laugh at yourself
      Role model for the overly serious

     Anecdote: NetObjects 2.0 celebration
Lesson #9

1.   Social work training helps a lot in HR-related work
2.   Be a simplifier, not a complicator
3.   Visualize success
4.   Always clarify goals
5.   Repurpose & borrow materials mercilessly
6.   Manage everyone’s expectations all the time
7.   Play an active, hands-on role outside your core competency
8.   Humor is critical
9.   The opposite of OD is “do”

      Don’t theorize an OD challenge to death
      Don’t overanalyze it, just do it !
      Take action !

     Anecdote: Technical training at Apple
Lesson #10

1.    Social work training helps a lot in HR-related work
2.    Be a simplifier, not a complicator
3.    Visualize success
4.    Always clarify goals
5.    Repurpose & borrow materials mercilessly
6.    Manage everyone’s expectations all the time
7.    Play an active, hands-on role outside your core competency
8.    Humor is critical
9.    The opposite of OD is “do”                       Profitability
10.   Being a CSR champion is win/win

       Promote voluntarism in local community              The
       Organize in-tact teams to volunteer                Triple
                                                        Bottom Line
       Get your company/division to match

      Anecdote: Building a program at Intuit   Social            Environment
Recap of the 10 Lessons

1.    Social work training helps a lot in HR-related work
2.    Be a simplifier, not a complicator
3.    Visualize success
4.    Always clarify goals
5.    Repurpose & borrow materials mercilessly
6.    Manage everyone’s expectation all the time
7.    Play an active, hands-on role outside your core competency
8.    Humor is critical
9.    The opposite of OD is “do”
10.   Being a CSR champion is win/win