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March 2011 Dear Applicant DIRECTOR OF FUNDRAISING Thank you for your interest in the above position. This is an exciting time for Gingerbread – in a difficult financial climate we are working towards reaching even more single parents, increasing the reach of our support services, and campaigning to influence the issues that matter to single parents. We are a relatively small charity, but we enjoy an excellent reputation, thanks to our highly committed and skilled staff. You can find out more about the charity at www.gingerbread.org.uk. I am pleased to enclose the following: Application form Job description and person specification Further information Terms and Conditions for this post Equal opportunities monitoring form We welcome applications from candidates with a disability, and will make reasonable adjustments necessary. Please note that we are located in first floor offices, which are accessed by stairs. Should you wish to apply for this position please email your completed application to email@example.com stating your name and the post you are applying for in the subject line. Alternatively, you may post your completed application to Jane Stern, HR Manager, Gingerbread, 255 Kentish Town Road, London, NW5 2LX. In order to minimise our administration costs, we can only respond to shortlisted candidates. Closing date for applications is Friday 25 March 2011 at 5pm. Interviews will take place on Friday 1 April. Please do not hesitate to contact Tracey Royal, PA / Office Manager on 020 7428 5420 if you have any queries or would like to have a conversation with me about the role. Yours sincerely Fiona Weir Chief Executive Gingerbread Gingerbread Job Description Job Title: Director of Fundraising and Supporter Relations Responsible To: Chief Executive Responsible For: Fundraising team (which includes Major Donor Manager, Fundraising Researcher, Trust Fundraiser and 1 vacant post) Membership team (which includes the Membership Development Manager and Membership Assistant) Overall Purpose of the Post The post holder is a member of the corporate Senior Management Team, and will contribute to organisational leadership at a strategic level, attending meetings of the Board of Trustees, and representing the organisation externally. The post holder will work towards and champion Gingerbread’s vision of a society in which single parent families are valued and where they and their children are treated equally and fairly, and our mission of achieving change through championing the voices and needs of single parents, and providing support services. The Director of Fundraising and Supporter relations has overall responsibility for: - Leading Gingerbread’s income generation and fundraising activity. - Development and implementation of a robust fundraising strategy to generate adequate resources to deliver the charity’s strategic objectives. - Building strong relationships with the charity’s supporters including corporate partners, major donors, trusts, and individual donors. - Managing, motivating and developing staff within the department and supporting teams across the organisation to generate income. - Responsibility for growing and building good relationships with Gingerbread’s membership and network of Gingerbread groups. Main Tasks and Responsibilities 1. Organisational Leadership a. To champion the vision, mission and values of the charity, internally and externally. b. To assist the Chief Executive in the formulation of organisational strategy and plans, as a member of Senior Management Team c. To contribute to the overall management of the organisation including development and implementation of processes, systems, and structures which contribute to achievement of the organisation’s aims. d. To actively promote the organisation internally and externally, and contribute to building the organisation’s profile in the media and with key supporter groups. 2. Planning a. To set strategic objectives for fundraising and develop and implement departmental plans that deliver the overall strategy b. To ensure that targets, ratios and KPIs are set and the work of the department is evaluated, monitored and reported effectively, working closely with the Finance Director to ensure detailed and accurate forecasting. c. To identify opportunities and risks relating to Gingerbread’s development 3. Income Generation and supporter relations a. To build new relationships with corporate partners that generate significant increases in income particularly for the organisation’s advice and information work. b. To develop a successful major donor programme able to make an increased and sustained contribution to organisational income c. To maintain and grow the success of our institutional fundraising, in particular Trusts d. To build our potential to diversify our funding sources and bring in other sources of income. e. To grow the membership and ensure Gingerbread engages effectively with members 4. External representation, relationships and expertise a. To represent the organisation effectively, building profile, networking and maintaining good relationships with institutional and individual donors and supporters. b. To maintain an external focus, providing a source of expertise within the organisation on developments affecting fundraising, ensuring the organisation responds appropriately to these. 5. Managing Resources a. To maintain an overview of the organisation’s financial position, responding appropriately to developments and contributing to the development of the annual budget. b. To maintain an overview of income generation across the organisation, setting targets for fundraising, developing the departmental budget, tracking and managing performance against budget, and taking responsibility for meeting targets and ensuring resources are used effectively. c. To ensure the fundraising pipeline is up to date and that the organisation has quality information on likely timing and level of risk associated with planned fundraising initiatives. d. To ensure that fundraising databases are used effectively to ensure appropriate recording of information on supporters and contacts, and quality analysis of the effectiveness of initiatives. 6. Managing People a. To recruit, motivate, and manage the performance and workload of staff, teams and volunteers in the department b. To work actively to support the development of staff within the department, providing support and opportunities from training, coaching, and by delegating effectively. c. To support an open management style, communicating management information well and encouraging staff to contribute to shaping the organisation. 7. Corporate Responsibilities a. To champion and promote equal opportunities and diversity both in your area of work and the wider organisation. b. To maintain awareness and ensure compliance with corporate policies including health and safety and data protection c. To actively contribute to organisational cohesion, encouraging cross-team working, and a problem solving approaches. d. To take personal responsibility for keeping up to date with issues affecting lone parents, and the work of the charity e. To take a flexible approach to work and duties and carry out other duties as directed by the CEO Person Specification Director of Fundraising A Track Record of Fundraising Success A proven track record of successful fundraising from a diverse range of sources, using a variety of methods, delivering income budgets on or above target. Excellent understanding and appropriate experience of a range of fundraising approaches. We would particularly value strong experience in working with major donors and companies. Significant experience of successful bids, funding applications, appeals, and pitches to secure funds. Excellent ability to think creatively, and identify new fundraising opportunities. Communication skills Excellent verbal and written communication skills, with ability to produce high standard reports, grant proposals and to pitch for funds to a range of audiences including funding bodies, corporates, high profile supporters, politicians, staff, Trustees and lone parents. A passionate and persuasive fundraiser able to communicate the experience of single parent families, how Gingerbread improves their lives and to ask for funds. Strategic and planning abilities Excellent ability to develop and implement a vision, strategies and plans, manage risk and monitor implementation, taking into account internal and external factors. Understanding of organisational and charity finance and fundraising environment and the external context affecting membership organisations. Excellent ability to set and meet growth and expenditure targets, produce quality management information and KPIs, and manage departmental budgets. Managing People Substantial experience of managing teams, with the ability to lead change, motivate and support staff and managers, delegating and managing busy workloads. Understanding the issues faced by frontline staff working with single parents and staff working with VIPs and celebrities. Relationships Proven ability to build and develop strong relationships internally and externally, including with major institutional and individual donors. Well networked and in touch with developments that impact on the work of the charity Corporate A commitment to the work of Gingerbread and to improving the lives of 1.9 million single parent families. Ability to use IT systems and packages that will assist in your role. Highly developed understanding of equality and diversity and how it affects the organisation. Director of Fundraising Further Information for Candidates Gingerbread is recruiting a Fundraising and Supporter Relations Director. The post holder will have responsibility for Trusts, Corporate, Individuals, Major Donor and Events fundraising. The post holder will also have responsibility for Gingerbread’s membership and groups team. Gingerbread has a Business Development Unit that has successfully generated high levels of income mainly for training contracts with M&S, Barclaycard, welfare to work providers and local authorities. The post holder is a member of the Senior Management Team, reporting to the Chief Executive and attending meetings of the Board of Trustees. Given Gingerbread’s size and needs, while senior managers need to operate at a strategic level, senior managers also need to deliver a significant amount of operational work directly – meeting and pitching to potential funders, writing bids, etc. This role would particularly suit candidates: committed to improving the lives of single parent families with middle management level fundraising experience across a range of funding sectors seeking their first senior management role a senior manager attracted by the challenge of developing new areas of fundraising from a low base and to the faster pace and relative speed of decision making in a smaller charity Context Gingerbread is the lead charity working with and for single parent families. 1 in 4 children grow up in single parent families, experiencing unacceptable levels of poverty, disadvantage and stigma. Gingerbread provides expert information and advice to single parents, including a national Helpline. Our single parent membership is currently about 25,000, and we have about 60 Gingerbread peer support groups. We offer a range of training opportunities to build confidence, skills and support single parents into work. We provide a strong campaigning voice for single parents. Gingerbread’s name recognition is high, and both the quality of our services and the influence of our policy work are well respected. Gingerbread will end this financial year in a strong financial position. Diversifying our income base, which is highly dependent on statutory funding, is a priority, and a challenge given how highly competitive the funding environment is for all charities at the moment. The new Director of Fundraising will need to be creative and energetic, and respond with innovation to the difficult economic climate. Resources Gingerbread has a small fundraising team – currently consisting of a Major donor manager (full time), a Trust fundraiser (full time) and a Fundraising researcher (0.6). There is budget provision for 1 additional post and a fixed term contract for a year. The Membership team consists of a Membership Development Manager and one assistant. The team has a CRM database, Progress, that requires development work so that it is used more effectively and the quality of data improved. Gingerbread has an effective Board of Trustees, a number reasonably well connected, and a Development Board, which brings together some well-connected individuals. Current income streams 2009-10 Statutory - Grant 822,749 26% Statutory - Contract 760,788 24% Corporate funded training progs 717,965 23% Corporate 90,091 3% Trusts 196,328 6% Individuals 34,839 1% Membership 26,875 1% Publications 59,660 2% Volant 400,000 13% Interest 16,233 1% 3,125,529 Statutory – This is a high performing area for Gingerbread where we have a strong track record. Trusts - Our trust fundraising is performing well and meeting targets. Major donors - We receive a sizeable grant each year from the Trust of our President JK Rowling, and we are fortunate to have a good list of Vice Presidents and Ambassadors. Recent activity has included successful cultivation events, and there is good scope for development in this area. Corporates – We receive contract income for specific projects with M&S and Barclaycard, and have also received significant support from RBS. There is likely to be scope for further growth in this area. Individuals - Donations have been steady but very low over the past 5 years. We also receive some income from membership donations. We have not focussed on this area in recent years, and therefore building an individual donor base would require a fresh start. Additionally we have small income streams from Legal Friends of Gingerbread and donations from Trade Unions. Next steps As an organisation we need to build on the areas of fundraising where we are performing well, as well as turning around the areas of fundraising which are currently not showing a return on investment, aware that we may need to focus initially on one or two areas. Director of Fundraising Terms and Conditions This information has been prepared to give you an overview of the terms and conditions of employment that are relevant to this particular post. Every care has been taken to ensure that the details are correct, but they are not to be regarded as part of any contract of employment. Salary The salary for this post is from £51,000 - £55,000 per annum FTE. For part time employees, the salary will be adjusted on a pro-rata basis. A cost of living review of salaries will occur each year. Hours of Work This post is full time. We would consider appointing an excellent candidate on a part time basis, for a minimum of 28 hours per week, and would also consider job share. Staff may work their hours flexibly in accordance with our flexitime policy from Monday – Friday, 8.30am – 6pm. Location This post is based in our office on Kentish Town Road. Annual leave Full time staff are entitled to 28 days leave per year and all public holidays. Entitlements are pro-rata for part time staff. In addition, our offices are closed between Christmas and New Year, and staff are not required to work between these dates. Sick pay Gingerbread sick pay is linked to length of service. Entitlement starts with 1 week’s pay in your first three months of service, and rises to 6 weeks’ pay per 12 month period during your first year of employment. This rises according to length of service to a maximum of 26 weeks’ pay per 12 month period after two years’ service. Work life balance policies Gingerbread understands the demands on working parents, and staff balancing personal commitments with work. We are proud of our range of policies to support staff, which include dependent care leave, flexitime, enhanced maternity and paternity provisions, working at home, flexible working and sabbatical leave. Pension Gingerbread contributes 5% of gross salary per employee to its own employers’ pension scheme. This is open to all staff after three months’ employment. Staff are expected to make a minimum contribution of 1.25%. References All appointments are subject to receipt of satisfactory references. Probationary Period The first 6 months of your employment will be a probationary period, during which you will be expected to demonstrate your suitability for the post. During the probationary period your work and role will be reviewed with your line manager, and if you meet the required standard you will be confirmed in post. Further Information If candidates have any queries relating to the above terms and conditions, please contact Jane Stern, HR Manager on 020 7428 5785. 255 Kentish Town Road London NW5 2LX Tel: 020 7428 5400 firstname.lastname@example.org www.gingerbread.org.uk Please type this form or write clearly in black ink. This form is available on our website to download in MS Word format. Position Applied For: Working hours: Full time Part time Job share Where did you see this post advertised? PERSONAL DETAILS Name: Address: Email address: (Evening) (Day) (Mobile / Other) Telephone Numbers: By signing this application you give consent for Gingerbread to process sensitive and other personal data for the purposes of recruitment and selection, including the taking up of references. I declare I have completed this application truthfully and I understand I will be liable for disciplinary action should any information later be found to be false following appointment. Signed Date EMPLOYMENT Current or most recent Name and address of From To Job Title, Hours and Salary employer Brief description of duties Previous Employment Please provide details of your employment history to date, starting with your most recent first. Name and address From To Job Title, Nature of Work, Hours and of employer Reason for leaving EDUCATION Please provide details of your education and list of any qualifications gained, starting with the most recent. Date School or College Qualifications Grade Training Courses Attended THIS POST Why are you interested in this job? What aspects of the job description and the work of Gingerbread attract you particularly? Relevant experience and knowledge The job description and person specification list key areas of knowledge, skills and experience essential for this post, which will be used to shortlist applications. Please tell us in this section how your knowledge, skills and experience match each item in the person specification. Where possible, give actual examples to demonstrate your experience. You may use experience gained in voluntary work or other activities as well as paid work. Continue on a separate sheet if necessary. Is there anything else you wish to tell us about you or your suitability for this post? REFERENCES Please give the names of two people who will give references for you. One must be your current or most recent employer or an academic reference if this is your first job. The other reference should be from someone who knows you in a professional capacity not a friend or relative. References will not be taken up prior to a job offer. 1. Present or most recent 2. Second Referee employer Name: Address: Email address: Telephone Number: Can we approach this referee Can we approach this referee immediately after interview? immediately after interview? Yes / No Yes / No Have you ever been convicted of If yes, please provide details on a separate sheet. a criminal offence? Yes No Eligibility to work in the UK? Please provide details: How much notice are you required to give to your current employer? Equal Opportunities Monitoring Form We strive to provide equality of opportunity in employment. It would help us to assess our progress in implementing our Diversity and Equality policy if you would provide the following information. Completion of this form is optional, and it will not be seen by the sifting or interview panel. How would you describe your ethnic origin? Please highlight appropriate group. Asian or Asian British Indian Pakistani Bangladeshi Any other Asian background Black or Black British Caribbean African Any other Black background Chinese or other ethnic group Chinese Any other Mixed Heritage White and Black Caribbean White and Black African White and Asian Any other mixed background White British Irish Other white Age ……………… years Are you? Male Female Health Please tell us about any illness or disability If you do not answer these questions, it will not affect your application. Any information you provide will be treated in confidence. Have you decided not to apply? Gingerbread is keen to ensure that our recruitment is as effective and as fair as possible. If you have decided not to apply for the job after receiving the application pack it would be very helpful for us to know why. Possible reasons why you decided not to apply might be: You do not think the person specification matches the description of the job given in the original advert. You do not think the person specification is appropriate for you. You have already been appointed to another post. You think that your application would not be treated fairly – please explain why if you think this is the case. Please tell us why you decided not to apply in the box below or email email@example.com. Please send to Jane Stern, HR Manager, Gingerbread, 255 Kentish Town Road, London, NW5 2LX.
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