storeopeningstrategy by 2yrZJ3

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									STORE OPENING STRATEGY

Objective:

To align our different tiers of store opening strategies
with the type of Marketing and PR support that is needed.


Tier 1: SOFT

     Entry Way Signage
     E-mail
     Mall Marketing-Signage, Website Listing
     Social Media
     GWP
     Press Release-local press outreach



Tier 2: MEDIUM

     Entryway Signage
     E-mail
     Mall Marketing-Signage, Website Listing
     Digital Advertising
     Social Media
     Club Event
     In Store Event-Beverage, Photo booth, Informal
      Modeling
     DJ
     GWP
     Press Release-local press outreach
     Morning Show
     Radio
     Bag Stuffer


Tier 3: LOUD

     Entryway Signage
     Bag Stuffer/Invite
     E-mail
   Mall Marketing-Signage, Website Listing
   Local Print/Radio
   Digital Advertising
   Social Media
   DJ/Performance
   Press Release
   Custom GWP
   Celebrities
   Event Press

								
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