Protect your professional reputation on Facebook Timeline

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					Protect your professional reputation on
Facebook Timeline

Facebook’s new Timeline layout isn’t available yet for businesses and Facebook hasn’t
announced plans to move pages over to the new layout, but that doesn’t mean it doesn’t
affect you or your business.

Timeline is a new format for your Facebook profile that sorts all your Facebook activity
chronologically, from your most recent status update all the way back to your birth.
Timeline is also a great opportunity to tell people about yourself and your work history.
Here are some quick tips to make sure your Timeline works for and not against your

Edit Privacy Settings on specific posts
The first and most obvious step when you get started with your Timeline is to look through
your history and make sure you aren’t displaying anything unprofessional to potential co-
workers, customers, or employers, like embarrassing photos or private comments. You can
accomplish this by manually scrolling down your Timeline, and editing or removing status
messages or events.

But if you’re in a hurry, try using Timeline’s new Activity Log, which will give you a quick
display of all the events on your Timeline and allow you to edit the privacy settings of
events instead of removing them outright. This will let you keep a photo gallery visible to
your college buddies, for example, without letting your co-workers see it.
Add your business history
Timeline isn’t just something you need to protect yourself from, however; it’s a great way
to let people know about your business and its history. By adding events related to your
business or career to your Timeline, you can turn your Facebook page into an attractive
and interesting way to share information about your company with clients and co-workers.

Say, for example, that you want to add the founding story of your business to your
Timeline. Start by scrolling down to that point in history. If you mouse over the Timeline
itself that runs down the middle of the page, you should see a small + symbol. Clicking
when that + appears will pull up a small menu for adding a new event to your Timeline.
Select Life Event and you’ll see a new menu that will let you add Work & Education as your
event type. From there enter in the required information, like the exact date of your event
and the name of your business, and add any optional information or photos you’d like
added to your history.

Remember, though, even if you’ve got the best Timeline page, your business’s independent
Facebook page is still important. Facebook doesn’t allow you to promote your business
directly on your Timeline, so keep to a “just the facts” approach when adding professional
information there, and then add links to your company page when appropriate.

Looking for work with Timeline
Since Timeline is as much about your past as your present, it could act as a great way for
job seekers to illustrate their work histories. If you’re looking for work, think of your public
Timeline as your new resume; try to include as much as you can about your work and
education history along with your talents and interests and make all of that visible to
professional contacts, even if they haven’t yet friended you on Facebook, by making it
public. That’s not to say that you’re not allowed to have any fun on your Timeline, but
monitor your privacy settings closely.
View as someone else
If you want to make sure your boss, business partners, or potential customers see what you
want them to see on your Timeline, try the View As feature. This allows you to look at your
timeline from the point of view of any of your Facebook friends so you can see exactly what
is and isn’t visible to them.

To access View As, click on the gear icon next to the Activity Log button, and select View As
from the drop-down menu. This should take you to a new version of your Timeline with a
small message and a text field above the regular page. Just enter the name of any of your
Facebook friend to see your timeline through their (virtual) eyes.