Maximizing the Assets of a Diverse Community by IFY9nc7Y


									Maximizing the Assets of
 a Diverse Community
    Dallas L. Holmes, USU Extension
  Adapted from an article by Lisa A. Guion and Janet
      Harper Golden, Florida State University
            Cooperative Extension, 2005.
             Needs verses Assets
   Needs:
     A gap or difference between a current situation and
      the ideal or desired situation.
     In Extension, the needs assessment tool is used to
      identify what the gaps are, prioritize them, and make
      decisions about what Extension can do to help.
              Needs verses Assets
   Assets:
     The strength, skills, talents, and capabilities within a
      community that can be used to enhance that
      community’s quality of life.
     In Extension, the asset model should be used to
      recognize that even in the most disadvantaged
      community, there are individuals and organizations
      with talents and abilities.
             Needs verses Assets
           Needs                           Assets
Focus on deficiencies          Focus on strengths
Result in fragmentation of      Build relationships among
responses to local deficiencies people, groups, and
Make people consumers of        Identify ways that people can
services; builds dependence     give of their talents.
on services.
Give residents little voice in  Empower people to be an
deciding how to address local integral part of the solution to
concerns                        community problems and
     Types of Community Assets

1.   Individual Assets
2.   Community Organizations
3.   Formal Institutions
               Individual Assets
   Everyone has talents, skills, and gifts relevant to
    community activities.
   Each time a person uses his/her talents, the
    community is stronger and the person is more
   Strong communities value and use the skills that
    members possess.
   Such an approach contributes to the
    development of the community.
              Individual Assets
1.   Ask people for a list of their knowledge and
       • Surveys, direct questions.
       • Work with the person to identify which of those
           assets are most valuable or needed in the
                Individual Assets
2.     Look at community skills.
     •   Identify the types of community activities that an
         individual has participated in
     •   Identify the types of community activities that the
         person would be willing to participate in.
                Individual Assets
   Look at the individual’s enterprising interests and
      Identify skills that could be used to launch a small
       business, or that could be used in trade or vocation.
Community Organization Assets
   When used with community associations, groups, and
    organizations, the asset assessment is based on the idea
    that every community has people who work together to
    pursue common goals.
   These groups may be formal or informal, and usually
    function by carrying out three key roles:
       Deciding to address an issue of common interest.
       Developing a plan (formal or informal) to address the issue.
       Carrying out the plan to resolve the problem
        Formal Institution Assets
   The assets assessment process promotes the
    basic premise that every community has a variety
    of public, private, and not-for-profit formal
    institutions that carry out ongoing community
    functions so that the social needs of a
    community are met.
        Formal Institution Assets
   There are five steps involved in assessing the
    assets of formal institutions:
     Recognize that the local institutions represent
      important assets to the community.
     Do an inventory of the institutions existing in the
     Identify the type of activities in which these
      institutions are involved.
        Formal Institution Assets
   continued.
     Explore the types of links that can be built between
      these institutions, as well as between the institutions,
      local individuals, and informal organizations.
     Seek the assistance of local institutions as conduits
      to resources outside the target community.
        Formal Institution Assets
   Formal Institutions can help the community by:
      purchasing locally
     hiring locally
     training local residents
     developing human resources
     sharing meeting space
     initiating local investment strategies
     mobilizing external resources
     sharing other resources.
    Recognizing Community Assets in
              Cache Valley
   Clark Israelson, Dr. Allen Young, & Dr. Ron
    Boman taught three sessions of a Latino Milking
    School in 2004.

    Clark Israelson   Dr. Allen Young   Dr. Ron Boman
 Recognizing Community Assets in
           Cache Valley
They recognized both an asset and a need in the
 Latino community in Cache valley:
 Asset: Latino men can work in agriculture
 without knowing much English and excel at
 their jobs.
 Need: Many of them require more training in
 order to get the jobs that they need, but training
 is often offered only in English.
Recognizing Community Assets in
          Cache Valley
   “The local Herald Journal newspaper did a story on
    the second quarter classes and did a feature on one
    of the participants. Gustavo Pena, grew up on a
    farm in Mexico and milked cows in Oregon for
    more than two years before coming to Utah. Pena
    reported that he had never learned the proper way to
    milk cows and care for dairy calves until he came to
    school at the USU Caine Dairy.”
    Recognizing Community Assets in
              Cache Valley
   The organizers also tapped into an asset of the
    Latino community when they hired Giselle
    Fernandez in 2003 to translate the program.
       “As a native Puerto Rican, Giselle was already well
        acquainted with many member of the Latino
        community. She was able to immediately begin
        translating many of our handouts and fact sheets for
        upcoming finance and dairy classes that we offered
        to the Latino community in 2004.”
Recognizing Community Assets in
          Cache Valley
   “In November, 2003, Giselle helped us to
    successfully form a Latino Advisory Council to assist
    us in identifying specific needs of the Latino
    community. The lessons we have learned from this
    group about the culture and the needs of the Cache
    County Latino community have been very
    instrumental in the success of this program. We were
    able to adapt our current programs that are very
    ‘Anglo-oriented’, and make them much more
    Maximizing the Assets of a Diverse
   “By utilizing the identified assets of the
    community itself, as well as the individuals of
    that community and the community
    organizations, you will get the residents involved
    in building their community into a more
    cohesive group. The residents will feel that they
    have a stake in what is taking place. In other
    words, if you involve the community in
    programming, you empower the members by
    making them part of the solution.” --Lisa Guion
   Beaulieu, B. (2002) Mapping the assets of your community: A
    key component for building local capacity. Mississippi State,
    MS: Southern Rural Development Center.
   Guion, L.A., Goddard, H.W., Broadwater, G., Chattaraj, S., &
    Sullivan-Lytle, S. (2003). Strengthening programs to reach diverse
    audiences. Gainesville, FL: Florida Cooperative Extension,
    University of Florida.
   Kretzmann, J.P., McKnight, J.L., and Puntenney, D. (1998). A
    guide to creating a neighborhood information exchange: Building
    communities by connecting local skills and knowledge. Chicago,
    IL: ACTA Publications.
   Kretzmann, J.P., & McKnight, J.L. (1993). Building
    communities from the inside out: A path toward finding and
    mobilizing a community’s assets. Chicago, IL: Northwestern
    University for Urban Affairs and Policy Research.

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