Deborah specialises in one to one coaching and group
She has worked with a wide variety of industries - most
extensively in hospitality, retail, IT and media, and has
used coaching in an international business arena working
with diverse management cultures in Europe, North and
Latin America and Asia Pacific.
Deborah’s coaching clients are usually senior managers or
functional experts who want to enhance a specific aspect
of their performance or develop additional mental skills that
will maximise effectiveness.
Deborah Smith She works with a goal focused coaching model; helping
Become clear on what they really want
Gain insights into what they do currently
Develop approaches that will accelerate their
Location of Coach - UK progress to goal achievement
Contracted by While Deborah often works with managers to identify and
Ann Edwards & Co develop appropriate professional business skills,
Suite 1 experienced managers often already possess the skills
110-112 London Road and knowledge to achieve their goals. They know what
they want to achieve, but not always how to make it
RH19 1EP happen. What may be holding them back is some type of
UK “stuck” mental state such as procrastination or limited
firstname.lastname@example.org flexibility in style. There may be unresolved internal
www.ann-edwards.co.uk conflicts and the necessity to break the unwanted bad
habits that hold them back.
Deborah encourages coaching clients to understand how
they can utilise their Will Power to provide the momentum
to move forward. Coaching clients diagnose their own
strengths and limitations in relation to the Qualities of the
Energy, Discipline, Attention, Resoluteness, Endurance,
Patience & Courage
Examples of her coaching style
Performance coaching: Has recently worked with the
senior management team of a large Japanese IT
company helping individuals improve their coaching and
facilitation skills & techniques.
This included positioning these skills as part of their
influencing capability to improve ownership of business
objectives and quicker more accurate decision making
within the team.
Transitional coaching: Worked with a highly “expert”
senior functional manager who had gained promotion to
a more “generalist” Director role. Identified areas of
working that could be transferred and aspects of
personal style that would need to be changed or
learned. One priority aspect of this change was the
necessity of working through people, so the benefits
and consequences associated with this personal
transition were emphasised and re visited regularly.
Transformational coaching: Has done extensive one to
one coaching work with a work/life emphasis, most
recently in an organisation where a number of
operational managers were required to work overseas
for extended periods of time.
Worked with individual managers to identify potential
work life balance issues, how to prevent them where
possible, or where/how to adjust the investment of time
and energy across professional and personal lives.
Deborah regularly facilitates a well respected personal
development programme that provides people with the
tools and techniques to accelerate personal
performance & goal achievement
Currently working with a government funded business,
helping the team to collectively identify aligned vision,
values and behaviours, and helping individuals
understand the personal impact of adopting new ways