Usability, usability, usability. Gee-Kay Wong email@example.com GK Wong • Independent consultant - firstname.lastname@example.org • BBC new media pioneer, usability evangelist • HCI researcher • User-centred design advocate • Optimistic enabler and general oompa-loompa for hire This talk covers • What usability is in practice. • The other stuff to consider. • Beyond usability. I. Practical usability 1. Usability is … usability testing Making something easy or easier to use. ISO 9241 Steve Krug Direct.gov example • screenshot Direct.gov fix • screenshot 2. Usability is … UCD User-centred design – a specific process and approach to product and service design that is user-centric in order to understand user as well as business needs. http://www.flickr.com/groups/picsinreview/pool/ 3. Usability is … UXD User Experience Design is an approach to creating pleasurable and successful experiences for people in any medium. TECHNIQUES Constituent elements from: • Human-computer interaction • Library science • Social science research methods • Product development methodology and research methods • Marketing and audience research • Information design •Do it for real. •Do it for yourselves. •Make specific changes. II. The other stuff. 1. Influence and persuasion BBC and local government • Public service • Many departments • Diverse aims • Large and complex • Centralised and London-centric BBC broadband portal • BBC2 screenshot 2. Project management Defining and redefining the brief Understanding the project type Maintaining communication flow 3. Multidisciplinary teams Client Designer/ Producer/ Programme/ Webmaster Interaction Usability Design Information Information Design Architecture Usability Client-side Development Interaction Design Server-side Development Information Information Design Architecture Project Management Production Market & Editorial Strategy Audience Research Management Brand & Marketing More management III. Beyond usability. 1. Service Design • Product design thinking as applied to services. • Design culture is impacting large organisations and business. • New service discovery born of emergent needs of communities of users. 2. Multiple channels, speed & mobility • SMS • Cameraphones • Video Mobile Web iDTV Face Email Messaging to Face Video Number of photos from 7/7/05 • BBC • Flickr 3. Fast interconnectivity • Broadband • RSS (Real Simple Syndication) • Mash-up Feeds screenshot • BBC Backstage screenshot • http://backstage.min-data.co.uk/news/ • http://backstage.min-data.co.uk/photo/ • http://www.backstage.min-data.co.uk/sport/ “ In future, kindly fulfil the local authority stereotype of unhelpful delay and bureaucracy. Making the process polite, effortless and near ” instantaneous has left me feeling disoriented. Useful, Usable and Used.
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