THE AWARDS

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THE AWARDS
Gold, Silver and Bronze trophies will be awarded in each category, based on the judges’ criteria
for creative excellence*. “Best-in-Show” categories include Corporate Image, Consumer Retail,
B2B, Digital Media (Interactive/Web), Multicultural, and ROI.
*Plus a review of stated goal, objective, and strategy.

THE CATEGORIES Work will be judged in the following media:

FCS Portfolio Awards will be given in COLLATERAL Any print communication that does
the following categories: not appear in paid media and is not generally
mailed to large numbers of people (direct mail).
BUSINESS-TO-BUSINESS Example: Capabilities brochures, sales kits and
Any work that is targeted to a company product catalogs.
or its employees, rather than an OUT-OF-HOME Advertising in a publicly viewable,
individual consumer. Example: Work ambient space. Example: traditional, transit, kiosks.
from investment banks or the PRINT Advertising placed in paid print media.
institutional arm of an insurance Example: Magazines and newspapers.
company. DIRECT MAIL Any communication that is mailed to
CONSUMER RETAIL a target audience with the
Work that seeks to market a specific purpose of eliciting response or action. Can include
financial or investment product or traditional “DM” packages and dimensional mailers.
service to a consumer. Example: A TV TELEVISION Commercials that aired on network or
commercial for a specific credit card or cable television.
an online campaign for a retail INTERACTIVE Online advertising in any
brokerage platform. format/size, using any web-based technology.
CORPORATE IMAGE WEBSITE Web pages or microsites
Work that seeks to build awareness or created/designed to promote a specific product line
change perception of an entire company, or to support a specific communications campaign.
as opposed to marketing a particular PUBLIC RELATIONS A campaign or initiative
product or service. involving earned, unpaid, and/or social media that
promotes a company, product, or service, etc.
MULTIMEDIA A campaign that uses three of the
above distinct media channels to communicate the
same or complementary messages. (Radio ads
also eligible for inclusion in this category.)
MULTICULTURAL An ad/campaign targeting a
specific ethnic or non-English speaking
audience in any of the above media. (Please submit
translations if applicable.)
ROI A marketing communications initiative in which
specific quantified key performance indicators are
identified, planned, measured and optimized
against, resulting in increased performance relative
to investment.

GALA AWARDS DINNER: May 16, 2012, at Terminal 5, New York City. All winning work will receive recognition at
the awards ceremony, in media announcements and on the FCS website.
18th Annual FCS PORTFOLIO AWARDS

ENTRY RULES Entry deadline and delivery address
1. Materials submitted must have been
published, aired or executed FOR THE  Entries and fees must be received on or
FIRST TIME in the U.S. between January before March 16, 2012. (Early entries must be
1, 2011 and December 31, 2011, and not received before February 24, 2012.)
previously submitted to the FCS Portfolio  The FCS suggests sending materials via
Awards. overnight delivery to allow for delivery
2. All completed work must be on behalf of a confirmation.
financial services organization. Eligible
entities include: banks, credit card Send all materials with a copy of the entry form to
companies, securities firms, exchanges, this address. Note: must include Unit 8L:
mutual funds, asset management
companies, accounting firms, insurance Anniken McKeon
products and services (including McKeon Productions
property/casualty and life insurance, but 45 Ocean Ave.
excluding health insurance). Unit 8L
3. Membership or affiliation with FCS is not Monmouth Beach, NJ 07750
required. Competition is open to all 732-963-9950
financial services marketing professionals. fcscfe@comcast.net
Entries may be submitted by agencies,
companies or marketing organizations.
4. Work may be entered as part of a  Entries not received by the deadline, or which do
campaign, as a single entry or both. The not include the correct entry fee or do not meet
FCS reserves the right to transfer the format specifications, may be disqualified.
incorrectly submitted entries into the  Entries submitted by web link/URL must be a
proper category. The FCS is not separate URL for each entry unless it is a
responsible for any submission error Multimedia Presentation in ONE category B2B,
including submission outside the category Corporate Image or Consumer Retail.
of “financial services.” Entry fees for
disqualified entries will not be returned.  The FCS will not refund entry fees for disqualified
5. Please limit campaign entries to the work, will not pay shipping charges or be
number specified for each category under responsible for loss or damage to any entry.
“Material Requirements.” Individual  For technical questions please call or email
components of a multimedia or PR Anniken McKeon 732-963-9950
campaign may also be entered as single fcscfe@comcast.net.
entries in other appropriate categories.
6. Entry fee must accompany entry form or  For questions or more information, please call
entry may be disqualified. The FCS will not or email FCS Portfolio Awards Co-Chairs
pay freight charges or be responsible for
Elizabeth Brooks at 212-597-5695;
elizabeth.brooks@wsj.com or John Derbick at
loss or damage to any entry submitted.
212-578-0151; jderbick@metlife.com.
Entries will not be returned.
7. Every entry item must have an official
entry form attached. In the case of
campaigns, label each entry in order (1 of
3, 2 of 3, 3 of 3). Official entry forms may
be photocopied, but only on white paper.
8. Incomplete or mislabeled entries may be
disqualified.

- PAGE 1 -
18th Annual FCS PORTFOLIO AWARDS

MATERIAL REQUIREMENTS

COLLATERAL* Submit all collateral in its original form. Do not mount collateral on boards.
MAXIMUM Three Pieces per Campaign.
OUT-OF-HOME Mount an 8”x10” or 11”x14” photo of ad on black poster board measuring 15”x20”.
For campaigns, hinge boards together securely. MAXIMUM Three Prints per
Campaign. Include artwork and in-environment photographs.
PRINT* Mount securely on black poster board measuring 15”x20”. For campaign entries, if
more than one board is needed, place each ad on a separate board and hinge them
together securely. MAXIMUM Three Prints per Campaign
DIRECT MAIL* Submit direct-mail pieces in their original form. Do not mount direct-mail pieces on
boards. MAXIMUM Three Complete Mailings per Campaign.
TELEVISION Submit commercials that aired on network or cable on a DVD only. Use a separate
DVD for each single entry. For campaigns, enter all ads on one DVD. Label each
DVD and its container with name, agency, client, title of entry, length and category
entered. MAXIMUM Three Spots per Campaign.
INTERACTIVE Submit URL/Link to the interactive work specifically created for this medium, not
MEDIA repurposed TV ads via email to: fcscfe@comcast.net. MAXIMUM Three Interactives
per Campaign.
WEBSITE Submit URL/Link via e-mail to: fcscfe@comcast.net MAXIMUM Three Websites per
Campaign.
MULTIMEDIA If your entry contains TV, radio, and /or interactive ads, submit all components
CAMPAIGN* (including any printed work) as a complete, self-playing video presentation on a
DVD. Please do not submit as separate, individual components. Alternatively, you
may create a webpage with all components as one presentation. For submissions
provided via a webpage, supply a URL/Link via e-mail to: fcscfe@comcast.net. If
your entry contains printed work only, submit the creative in accordance with the
specifications for each entry in its individual category, labeling each component as
part of multimedia campaign. Note: Each multi-media campaign must have its own
presentation either on DVD or as webpages. MAXIMUM Four Total Components per
Campaign. Maximum time for entire multi-media presentation (video or webpages) is
3 minutes.
ROI Submit attached ROI form (see pages 8–12); enter detailed information on separate
sheets of paper. MAXIMUM Three Components per Entry.
PUBLIC Submit a written explanation of the campaign or initiative entered along with
RELATIONS placement examples that are referenced in and support the written explanation.
Examples should be submitted in accordance with the specifications from each
individual category. MAXIMUM Three Examples per Campaign. (see pages 13 and
14).

- PAGE 2 -
18th Annual FCS PORTFOLIO AWARDS

OFFICIAL ENTRY FORM To begin, please check one category code in each
specified below:
1. Please complete the entry
form in its entirety. CATEGORY (Check one Category)
2. Complete a separate entry
form for each entry.  Corporate Image
3. In the entry form, provide the
name of the entry/campaign,
 Business-to-Business
the business goal, the  Consumer Retail
communication objective and
the creative strategy.  Return on Investment
4. Each entry form must be
submitted to ENTRY TYPE (Check one Entry Type)
fcscfe@comcast.net.
5. A printed copy of each entry  Single Entry
also must accompany the
physical material submitted.  Campaign
6. Please make sure information
is accurate and complete MEDIUM (Check one Medium)
because it may be used in
press releases, web postings,
the FCS Portfolio Awards
 Collateral
Event Journal and trophies.  Direct
7. Entries must be accompanied
by payment by major credit
 Interactive
card (complete Payment
Options) or by company
 Out-of-Home
check.  Print
8. By signing the entry form,
entrant verifies all information
 Television
provided is accurate and  Website
agrees to submit any
additional documentation of  Public Relations
eligibility deemed necessary
for review by the panel of MULTIMEDIA ENTRIES (Please list all components below)
judges.
9. The entrant releases the entry
for broadcast, print and
 Multimedia
placement on the FCS
website. 1.
2.
3.
4.

MULTICULTURAL ENTRY

 Multicultural
Please indicate ethnic target audience:

- PAGE 3 -
18th Annual FCS PORTFOLIO AWARDS

OFFICIAL ENTRY FORM (Page 1/2)

Financial Services Company:

Agency (or indicate “In-House”):

Work/Campaign title:

Primary Contact

Name: Title:

Phone: Email:

Address: City: State: Zip:

Creative Director(s)

Name: Title:

Phone: Email:

Name: Title:

Phone: Email:

Art Director(s)

Name: Title:

Phone: Email:

Name: Title:

Phone: Email:

Writer(s)

Name: Title:

Phone: Email:

Client(s)

Name: Title:

Phone: Email:

Accuracy is critical! Information will appear in the FCS Portfolio Awards Event Journal and/or trophies and/or
the FCS website.

Name of contact submitting entry:

Name: Company:

Phone: Email:

Signature : Date :

NOTE: For multiple entries, please copy this page as needed.

- PAGE 4 -
18th Annual FCS PORTFOLIO AWARDS

OFFICIAL ENTRY FORM (Page 2/2)

For each entry, please provide the name of the entry/campaign, the business goal, the communication
objective and the creative strategy. (250 words maximum)

Notes:

1. Links to websites and video overviews will not be accepted. Objectives/Strategy must be written.
2. For multiple entries, please copy this page as needed.

- PAGE 5 -
18th Annual FCS PORTFOLIO AWARDS

PAYMENT INFORMATION PAYMENT OPTIONS

 All entries must be Entry Fees:
accompanied by payment or Before Feb 23 After Feb 23
will not be deemed eligible. Single Entry: $195 $225
Campaign (2 or 3 related $275 $300
 Entry fees must accompany entries):
submissions. PR: $275 $295
ROI: $275 $325
 All fees are nonrefundable.
Payment amount: $
 For multiple entries, please
send only one check for total Pay by credit card
fees. (Complete the information below and sign for approval.)

 Entries not received by the
deadline, or which do not
 Single Entry
include the correct entry fee  Campaign
or do not meet the format
specifications, may be  PR
disqualified.
 ROI
 The FCS will not refund entry
fees for disqualified work, will Credit Card:
not pay shipping charges or
be responsible for loss or
 American Express
damage to any entry.  MasterCard
 For questions or more  Visa
information, please call the
FCS at 917-226-3979, or e- Card number
mail FCS Portfolio Awards
Exp. Date:
Co-Chairs:
Elizabeth Brooks at 212-597- Name on card:
5695
Billing address
elizabeth.brooks@wsj.com or
John Derbick at 212-578-0151
jderbick@metlife.com
City / ST / Zip:
Signature:
Date:

Pay by company check:
Make checks payable to Financial Communications Society.
Please enclose check with completed entry forms and materials.

ALL PAGES MUST BE PRINTED
AND SUBMITTED WITH EACH
MATERIAL SUBMISSION

- PAGE 6 -
18th Annual FCS PORTFOLIO AWARDS

RETURN ON INVESTMENT AWARD

ENTRY FORM & INFORMATION Evaluation criteria

The FCS Portfolio Awards’ Return on All nominations will be evaluated by a panel of
Investment category recognizes independent, distinguished financial services marketing
marketing communications experts. The FCS Portfolio ROI award will be chosen
initiatives in which specific by this panel based on demonstrated excellence in the
quantified key performance following areas, in equal order of importance:
indicators are identified, planned, 1. Identification of specific measurable KPI goals
measured and optimized against, versus investment
resulting in increased performance 2. Quality of measurement
relative to investment. 3. Improvement in KPI per $ invested

This category awards recognition to the Establishment of KPI benchmarks (200 words—data
increased rigor marketers in the as needed)
financial services industry are bringing Outline the goals for your effort: quantifiable,
to bear in measurement and behavioral, perceptual/attitudinal. These must be in
optimization in their communications context of historic performance and relate to a
efforts. measured benchmark. Why are these goals significant
and challenging? In relation to your business or the
 Entries should include data proving competition?
increased return on metrics for each
dollar of investment. The FCS Quality of measurement (up to 100 words—data as
judging committee will treat needed)
confidential information as such. Detail the measurement plan for your initiative,
frequency of analysis and course correction.
 Please document each of these
information requests on a separate Improvement in KPI (up to 300 words—data as
sheet, along with any other needed)
information that should be How did the rigor of measurement and course
considered, and send along with correction result in improved metrics as it relates to the
your entry. volume of investment? Did the metric move in a
positive direction in relation to each dollar invested?
Example: Cost-per-acquisition improvement.

I certify that the information provided on this
nomination form is accurate and complete, and I agree
to provide any additional documentation deemed
necessary for review by the panel of judges.

Printed name:

Date:

Signature:

- PAGE 7 -
18th Annual FCS PORTFOLIO AWARDS

RETURN ON INVESTMENT AWARD

Establishment of KPI benchmarks (200 words—data as needed)

Outline the goals for your effort: quantifiable, behavioral, perceptual/attitudinal.
These must be in context of historic performance and relate to a measured benchmark.
Why are they of significance and challenging in relation to your business, the competition?

Quality of measurement (up to 100 words—data as needed)
Detail the measurement plan for your initiative, frequency of analysis and course correction.

Improvement in KPI (up to 300 words—data as needed)
How did the rigor of measurement and course correction result in improved metrics in relation to the
volume of
investment? Did the metric move in a positive direction in relation to each dollar invested?
Example: Cost-per-acquisition improvement

Data

- PAGE 8 -
18th Annual FCS PORTFOLIO AWARDS

PUBLIC RELATIONS

Briefly summarize your Public Relations campaign in the space provided below. (up to 1,000
words)

CATEGORY (Check one)

 Corporate Image
 Business-to-Business
 Consumer Retail
The summary should include the following.
 Campaign objectives
 Campaign strategy and tactics
 Execution including major activities and timeline
 Specific success measurements/results/ROI
 Brief description of the media coverage received for the campaign.
(Example: media used, such as radio, television/access cable, bulletin boards, websites,
newspapers, etc.)
 Please also provide examples that show evidence of the success of your work, including but not
limited to sales figures, brand media coverage, clippings, photos, CDs, research documents, and
testimonials.

- PAGE 9 -