THE AWARDS

Document Sample
THE AWARDS Powered By Docstoc
					                                         THE AWARDS
Gold, Silver and Bronze trophies will be awarded in each category, based on the judges’ criteria
for creative excellence*. “Best-in-Show” categories include Corporate Image, Consumer Retail,
B2B, Digital Media (Interactive/Web), Multicultural, and ROI.
*Plus a review of stated goal, objective, and strategy.



THE CATEGORIES                                            Work will be judged in the following media:

FCS Portfolio Awards will be given in                     COLLATERAL Any print communication that does
the following categories:                                 not appear in paid media and is not generally
                                                          mailed to large numbers of people (direct mail).
BUSINESS-TO-BUSINESS                                      Example: Capabilities brochures, sales kits and
Any work that is targeted to a company                    product catalogs.
or its employees, rather than an                          OUT-OF-HOME Advertising in a publicly viewable,
individual consumer. Example: Work                        ambient space. Example: traditional, transit, kiosks.
from investment banks or the                              PRINT Advertising placed in paid print media.
institutional arm of an insurance                         Example: Magazines and newspapers.
company.                                                  DIRECT MAIL Any communication that is mailed to
CONSUMER RETAIL                                           a target audience with the
Work that seeks to market a specific                      purpose of eliciting response or action. Can include
financial or investment product or                        traditional “DM” packages and dimensional mailers.
service to a consumer. Example: A TV                      TELEVISION Commercials that aired on network or
commercial for a specific credit card or                  cable television.
an online campaign for a retail                           INTERACTIVE Online advertising in any
brokerage platform.                                       format/size, using any web-based technology.
CORPORATE IMAGE                                           WEBSITE Web pages or microsites
Work that seeks to build awareness or                     created/designed to promote a specific product line
change perception of an entire company,                   or to support a specific communications campaign.
as opposed to marketing a particular                      PUBLIC RELATIONS A campaign or initiative
product or service.                                       involving earned, unpaid, and/or social media that
                                                          promotes a company, product, or service, etc.
                                                          MULTIMEDIA A campaign that uses three of the
                                                          above distinct media channels to communicate the
                                                          same or complementary messages. (Radio ads
                                                          also eligible for inclusion in this category.)
                                                          MULTICULTURAL An ad/campaign targeting a
                                                          specific ethnic or non-English speaking
                                                          audience in any of the above media. (Please submit
                                                          translations if applicable.)
                                                          ROI A marketing communications initiative in which
                                                          specific quantified key performance indicators are
                                                          identified, planned, measured and optimized
                                                          against, resulting in increased performance relative
                                                          to investment.



 GALA AWARDS DINNER: May 16, 2012, at Terminal 5, New York City. All winning work will receive recognition at
               the awards ceremony, in media announcements and on the FCS website.
                                              18th Annual FCS PORTFOLIO AWARDS


ENTRY RULES                                                Entry deadline and delivery address
1. Materials submitted must have been
   published, aired or executed FOR THE                     Entries and fees must be received on or
   FIRST TIME in the U.S. between January                    before March 16, 2012. (Early entries must be
   1, 2011 and December 31, 2011, and not                    received before February 24, 2012.)
   previously submitted to the FCS Portfolio                The FCS suggests sending materials via
   Awards.                                                   overnight delivery to allow for delivery
2. All completed work must be on behalf of a                 confirmation.
   financial services organization. Eligible
   entities include: banks, credit card                    Send all materials with a copy of the entry form to
   companies, securities firms, exchanges,                 this address. Note: must include Unit 8L:
   mutual funds, asset management
   companies, accounting firms, insurance                  Anniken McKeon
   products and services (including                        McKeon Productions
   property/casualty and life insurance, but               45 Ocean Ave.
   excluding health insurance).                            Unit 8L
3. Membership or affiliation with FCS is not               Monmouth Beach, NJ 07750
   required. Competition is open to all                    732-963-9950
   financial services marketing professionals.             fcscfe@comcast.net
   Entries may be submitted by agencies,
   companies or marketing organizations.
4. Work may be entered as part of a                         Entries not received by the deadline, or which do
   campaign, as a single entry or both. The                  not include the correct entry fee or do not meet
   FCS reserves the right to transfer                        the format specifications, may be disqualified.
   incorrectly submitted entries into the                   Entries submitted by web link/URL must be a
   proper category. The FCS is not                           separate URL for each entry unless it is a
   responsible for any submission error                      Multimedia Presentation in ONE category B2B,
   including submission outside the category                 Corporate Image or Consumer Retail.
   of “financial services.” Entry fees for
   disqualified entries will not be returned.               The FCS will not refund entry fees for disqualified
5. Please limit campaign entries to the                      work, will not pay shipping charges or be
   number specified for each category under                  responsible for loss or damage to any entry.
   “Material Requirements.” Individual                      For technical questions please call or email
   components of a multimedia or PR                          Anniken McKeon 732-963-9950
   campaign may also be entered as single                    fcscfe@comcast.net.
   entries in other appropriate categories.
6. Entry fee must accompany entry form or                   For questions or more information, please call
   entry may be disqualified. The FCS will not               or email FCS Portfolio Awards Co-Chairs
   pay freight charges or be responsible for
                                                             Elizabeth Brooks at 212-597-5695;
                                                             elizabeth.brooks@wsj.com or John Derbick at
   loss or damage to any entry submitted.
                                                             212-578-0151; jderbick@metlife.com.
   Entries will not be returned.
7. Every entry item must have an official
   entry form attached. In the case of
   campaigns, label each entry in order (1 of
   3, 2 of 3, 3 of 3). Official entry forms may
   be photocopied, but only on white paper.
8. Incomplete or mislabeled entries may be
   disqualified.




                                                  - PAGE 1 -
                                   18th Annual FCS PORTFOLIO AWARDS


MATERIAL REQUIREMENTS

COLLATERAL*    Submit all collateral in its original form. Do not mount collateral on boards.
               MAXIMUM Three Pieces per Campaign.
OUT-OF-HOME    Mount an 8”x10” or 11”x14” photo of ad on black poster board measuring 15”x20”.
               For campaigns, hinge boards together securely. MAXIMUM Three Prints per
               Campaign. Include artwork and in-environment photographs.
PRINT*         Mount securely on black poster board measuring 15”x20”. For campaign entries, if
               more than one board is needed, place each ad on a separate board and hinge them
               together securely. MAXIMUM Three Prints per Campaign
DIRECT MAIL*   Submit direct-mail pieces in their original form. Do not mount direct-mail pieces on
               boards. MAXIMUM Three Complete Mailings per Campaign.
TELEVISION     Submit commercials that aired on network or cable on a DVD only. Use a separate
               DVD for each single entry. For campaigns, enter all ads on one DVD. Label each
               DVD and its container with name, agency, client, title of entry, length and category
               entered. MAXIMUM Three Spots per Campaign.
INTERACTIVE    Submit URL/Link to the interactive work specifically created for this medium, not
MEDIA          repurposed TV ads via email to: fcscfe@comcast.net. MAXIMUM Three Interactives
               per Campaign.
WEBSITE        Submit URL/Link via e-mail to: fcscfe@comcast.net MAXIMUM Three Websites per
               Campaign.
MULTIMEDIA     If your entry contains TV, radio, and /or interactive ads, submit all components
CAMPAIGN*      (including any printed work) as a complete, self-playing video presentation on a
               DVD. Please do not submit as separate, individual components. Alternatively, you
               may create a webpage with all components as one presentation. For submissions
               provided via a webpage, supply a URL/Link via e-mail to: fcscfe@comcast.net. If
               your entry contains printed work only, submit the creative in accordance with the
               specifications for each entry in its individual category, labeling each component as
               part of multimedia campaign. Note: Each multi-media campaign must have its own
               presentation either on DVD or as webpages. MAXIMUM Four Total Components per
               Campaign. Maximum time for entire multi-media presentation (video or webpages) is
               3 minutes.
ROI            Submit attached ROI form (see pages 8–12); enter detailed information on separate
               sheets of paper. MAXIMUM Three Components per Entry.
PUBLIC         Submit a written explanation of the campaign or initiative entered along with
RELATIONS      placement examples that are referenced in and support the written explanation.
               Examples should be submitted in accordance with the specifications from each
               individual category. MAXIMUM Three Examples per Campaign. (see pages 13 and
               14).




                                       - PAGE 2 -
                                      18th Annual FCS PORTFOLIO AWARDS


OFFICIAL ENTRY FORM                    To begin, please check one category code in each
                                       specified below:
1. Please complete the entry
   form in its entirety.               CATEGORY (Check one Category)
2. Complete a separate entry
   form for each entry.                         Corporate Image
3. In the entry form, provide the
   name of the entry/campaign,
                                                Business-to-Business
   the business goal, the                       Consumer Retail
   communication objective and
   the creative strategy.                       Return on Investment
4. Each entry form must be
   submitted to                        ENTRY TYPE (Check one Entry Type)
   fcscfe@comcast.net.
5. A printed copy of each entry                 Single Entry
   also must accompany the
   physical material submitted.                 Campaign
6. Please make sure information
   is accurate and complete            MEDIUM (Check one Medium)
   because it may be used in
   press releases, web postings,
   the FCS Portfolio Awards
                                                Collateral
   Event Journal and trophies.                  Direct
7. Entries must be accompanied
   by payment by major credit
                                                Interactive
   card (complete Payment
   Options) or by company
                                                Out-of-Home
   check.                                       Print
8. By signing the entry form,
   entrant verifies all information
                                                Television
   provided is accurate and                     Website
   agrees to submit any
   additional documentation of                  Public Relations
   eligibility deemed necessary
   for review by the panel of          MULTIMEDIA ENTRIES (Please list all components below)
   judges.
9. The entrant releases the entry
   for broadcast, print and
                                                Multimedia
   placement on the FCS
   website.                            1.
                                       2.
                                       3.
                                       4.

                                       MULTICULTURAL ENTRY


                                                Multicultural
                                       Please indicate ethnic target audience:




                                       - PAGE 3 -
                                           18th Annual FCS PORTFOLIO AWARDS


OFFICIAL ENTRY FORM (Page 1/2)

Financial Services Company:

Agency (or indicate “In-House”):

Work/Campaign title:

Primary Contact

Name:                                                       Title:

Phone:                                                      Email:

Address:                                            City:               State:             Zip:

Creative Director(s)

Name:                                                       Title:

Phone:                                                      Email:

Name:                                                       Title:

Phone:                                                      Email:

Art Director(s)

Name:                                                       Title:

Phone:                                                      Email:

Name:                                                       Title:

Phone:                                                      Email:

Writer(s)

Name:                                                       Title:

Phone:                                                      Email:

Client(s)

Name:                                                       Title:

Phone:                                                      Email:



Accuracy is critical! Information will appear in the FCS Portfolio Awards Event Journal and/or trophies and/or
the FCS website.



Name of contact submitting entry:

Name:                                                       Company:

Phone:                                                      Email:

Signature :                                                 Date :


NOTE: For multiple entries, please copy this page as needed.




                                               - PAGE 4 -
                                            18th Annual FCS PORTFOLIO AWARDS


OFFICIAL ENTRY FORM (Page 2/2)

For each entry, please provide the name of the entry/campaign, the business goal, the communication
objective and the creative strategy. (250 words maximum)




Notes:

   1.    Links to websites and video overviews will not be accepted. Objectives/Strategy must be written.
   2.    For multiple entries, please copy this page as needed.




                                                - PAGE 5 -
                                      18th Annual FCS PORTFOLIO AWARDS


PAYMENT INFORMATION                  PAYMENT OPTIONS

 All entries must be                Entry Fees:
  accompanied by payment or                                           Before Feb 23     After Feb 23
  will not be deemed eligible.       Single Entry:                        $195              $225
                                     Campaign (2 or 3 related             $275              $300
 Entry fees must accompany          entries):
  submissions.                       PR:                                   $275                $295
                                     ROI:                                  $275                $325
 All fees are nonrefundable.
                                     Payment amount:        $
 For multiple entries, please
  send only one check for total      Pay by credit card
  fees.                              (Complete the information below and sign for approval.)

 Entries not received by the
  deadline, or which do not
                                               Single Entry
  include the correct entry fee                Campaign
  or do not meet the format
  specifications, may be                       PR
  disqualified.
                                               ROI
 The FCS will not refund entry
  fees for disqualified work, will   Credit Card:
  not pay shipping charges or
  be responsible for loss or
                                               American Express
  damage to any entry.                         MasterCard
 For questions or more                        Visa
  information, please call the
  FCS at 917-226-3979, or e-         Card number
  mail FCS Portfolio Awards
                                     Exp. Date:
  Co-Chairs:
  Elizabeth Brooks at 212-597-       Name on card:
  5695
                                     Billing address
  elizabeth.brooks@wsj.com or
  John Derbick at 212-578-0151
  jderbick@metlife.com
                                     City / ST / Zip:
                                     Signature:
                                     Date:

                                     Pay by company check:
                                     Make checks payable to Financial Communications Society.
                                     Please enclose check with completed entry forms and materials.


                                       ALL PAGES MUST BE PRINTED
                                        AND SUBMITTED WITH EACH
                                          MATERIAL SUBMISSION


                                          - PAGE 6 -
                                           18th Annual FCS PORTFOLIO AWARDS



                              RETURN ON INVESTMENT AWARD


ENTRY FORM & INFORMATION                          Evaluation criteria

The FCS Portfolio Awards’ Return on               All nominations will be evaluated by a panel of
Investment category recognizes                    independent, distinguished financial services marketing
marketing communications                          experts. The FCS Portfolio ROI award will be chosen
initiatives in which specific                     by this panel based on demonstrated excellence in the
quantified key performance                        following areas, in equal order of importance:
indicators are identified, planned,               1. Identification of specific measurable KPI goals
measured and optimized against,                   versus investment
resulting in increased performance                2. Quality of measurement
relative to investment.                           3. Improvement in KPI per $ invested

This category awards recognition to the           Establishment of KPI benchmarks (200 words—data
increased rigor marketers in the                  as needed)
financial services industry are bringing          Outline the goals for your effort: quantifiable,
to bear in measurement and                        behavioral, perceptual/attitudinal. These must be in
optimization in their communications              context of historic performance and relate to a
efforts.                                          measured benchmark. Why are these goals significant
                                                  and challenging? In relation to your business or the
   Entries should include data proving           competition?
    increased return on metrics for each
    dollar of investment. The FCS                 Quality of measurement (up to 100 words—data as
    judging committee will treat                  needed)
    confidential information as such.             Detail the measurement plan for your initiative,
                                                  frequency of analysis and course correction.
   Please document each of these
    information requests on a separate            Improvement in KPI (up to 300 words—data as
    sheet, along with any other                   needed)
    information that should be                    How did the rigor of measurement and course
    considered, and send along with               correction result in improved metrics as it relates to the
    your entry.                                   volume of investment? Did the metric move in a
                                                  positive direction in relation to each dollar invested?
                                                  Example: Cost-per-acquisition improvement.

                                                  I certify that the information provided on this
                                                  nomination form is accurate and complete, and I agree
                                                  to provide any additional documentation deemed
                                                  necessary for review by the panel of judges.


                                                  Printed name:

                                                  Date:

                                                  Signature:




                                            - PAGE 7 -
                                            18th Annual FCS PORTFOLIO AWARDS


                               RETURN ON INVESTMENT AWARD

Establishment of KPI benchmarks (200 words—data as needed)

Outline the goals for your effort: quantifiable, behavioral, perceptual/attitudinal.
These must be in context of historic performance and relate to a measured benchmark.
Why are they of significance and challenging in relation to your business, the competition?




Quality of measurement (up to 100 words—data as needed)
Detail the measurement plan for your initiative, frequency of analysis and course correction.




Improvement in KPI (up to 300 words—data as needed)
How did the rigor of measurement and course correction result in improved metrics in relation to the
volume of
investment? Did the metric move in a positive direction in relation to each dollar invested?
Example: Cost-per-acquisition improvement




Data




                                             - PAGE 8 -
                                       18th Annual FCS PORTFOLIO AWARDS


                                      PUBLIC RELATIONS

Briefly summarize your Public Relations campaign in the space provided below. (up to 1,000
words)

CATEGORY (Check one)


        Corporate Image
        Business-to-Business
        Consumer Retail
The summary should include the following.
    Campaign objectives
    Campaign strategy and tactics
    Execution including major activities and timeline
    Specific success measurements/results/ROI
    Brief description of the media coverage received for the campaign.
       (Example: media used, such as radio, television/access cable, bulletin boards, websites,
       newspapers, etc.)
    Please also provide examples that show evidence of the success of your work, including but not
       limited to sales figures, brand media coverage, clippings, photos, CDs, research documents, and
       testimonials.




                                          - PAGE 9 -

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:4
posted:9/14/2012
language:English
pages:10