Off-Track Awards 2012
This category recognises the team which has made outstanding
communications effort concerning Shell Eco-marathon Asia. All
actions throughout the year are taken into account:
participation at trade shows, creation of a Web site and all
other activities that successfully promote the competition, its
name, its founding principle, its educational aspects, etc. in
the team’s country of origin.
The completed entry form presenting all of the team’s
communications actions and their results must be submitted. The
judges will meet before the Event in order to make a preliminary
selection of teams. Judges will only visit the pit area of
short-listed teams. There will be no pre-notification of the
To put your team in the running, please follow these
instructions carefully. Teams with incomplete forms will be
disqualified from the Off-Track Awards selection.
1. Complete this questionnaire.
2. Where relevant, please attach further information/evidence
to support your submission. Attachments/information must be
in English, and in these formats: PDF, JPG, GIF, DOC, XLS,
3. Save your questionnaire in this filename format:
Communications_(your team name and ID).doc
4. Send your submission/queries to firstname.lastname@example.org.
Deadline: 15 June 2012.
Team manager’s name:
Team manager’s email address:
Team manager’s contact number:
What are the main strategy objectives of your
communications plans? (please attach your communications
What audiences are you targeting with your plans? How?
How will you measure that you have achieved your
In your opinion, what makes your communications different
from other teams?
What topics do you plan to develop for your communications?
The course Your team
Vehicle Technical innovation
Your school or The educational project
Environment Energy used
Your partners & Others:
Detail your main topics:
Have you privileged contacts with local media (press, web,
social media, TV, radio). If yes, please mention below in
detail how you developed these contacts.
Will you participate or have you already participated in
exhibitions, local events or "open-door" events at your
school, university, partner premises, elsewhere? What were
What return did you expect?
What return did you obtain?
What type of materials did you create to develop your
Brochures/Fact sheets Press kits
Press releases Sponsorship presentation
Website/Address: Others e.g. Facebook:
Blog, flickr or Youtube:
Did you create a slogan? If yes, mention it below:
How did you manage communications within your team? How did
you make it work?
What type of communications do you plan to have on the
event itself before, during, after the event (if any)?
Do you have any other information that you would like to
make known to the Communications jury?