Tiered Branding Strategies for RFL Events

							                                             Relay For Life Branding Checklist


This Branding Checklist is intended to serve as a guide for Relay For Life events to ensure that they are properly branded and easily
recognizable as an American Cancer Society Relay For Life event. These are just recommended branding pieces and many of the materials
can be shared and re-used by multiple events.


Item Description                                           Placement

RFL Banner “It’s about being a Community”                  Entrance to the event facility.

RFL Branded Event/Stage Wrap                               Wrap bottom of stage, use on fencing around grandstand, poles, trash
                                                           canisters, large tent weights, etc.

RFL Track Banner “There is no finish line”                 Erect at start/finish line.

RFL Track Sign Set                                         Space signs around track to provide cancer information for participants.

RFL Survivor Banner                                        Have survivors carry this banner during the survivor lap. Can be
                                                           hung at the survivor reception areas before and after opening ceremonies.

ACS RFL Accomplishment Banners                             Part of the Celebrating 25 Years of HOPE Branding kits received in 2009.
                                                           Use these five banners around the track to highlight ACS accomplishments
                                                           in advocacy, patient support, education, research through Relay For Life.

RFL CRFB Generic Banner                                    Part of the Celebrating 25 Years of HOPE Branding kits received in
                                                           2009. Use around track to highlight the message of CRFB.

RFL Commemorative Stage Luminiaria                         Part of the Celebrating 25 Years of HOPE Branding kits received in 2009.
                                                           Use on stage during the Luminiaria Ceremony to create an impactful
                                                           display. (Set of 4)

RFL Community Accomplishment Banner W/ Pocket              Completes the Celebrating 25 Years of HOPE Branding kits received in
                                                           2009. Use to detail accomplishments of your local event.

RFL CRFB Hand Held Flags                                   Order appropriate quantity to represent cancer burden in your
                                                           community.

RFL Caregiver Banner                                       Have caregivers carry this banner during the Caregiver Lap. Hang before
                                                           and after opening ceremonies.

RFL Banner “A team event to fight cancer”                  Hang on fencing or other high traffic areas.

RFL CRFB “I Can Fight Back By” Banner                      Have participants sign the FB banner and then display it in a prominent
                                                           area.

RFL CRFB “I Pledge to Fight Back” Stickers                 When participants sign the banner, they can affix these to their clothing.

RFL CRFB Balloons                                          Use balloons at ceremonies and to decorate at your event.

RFL/ACS Balloons                                           Use for balloon arches and to create a festive atmosphere.


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Item Description                                              Placement

RFL Logistics Event Directional Sign Kit                      Use in appropriate areas (parking, restrooms, etc).

RFL Committee Event Directional Sign Kit                      Use in appropriate areas (food, survivors, etc).

RFL Banner “Power of Purple”                                  Hang trackside or in high traffic areas.

RFL Community Thermometer Goal Banner                         Hang in a high profile areas and update total during your event.

RFL First Time Relayer Sticker                                Use to welcome new Relay participant to the event.



Additional things to consider for a Quality Event experience:

        Ensure parking is easy, organized and flows smoothly. This is the first impression many people will have of your event.
        If parking lots are not close to the Relay venue, arrange for golf carts or vans to shuttle people from point A to point B.
        Make sure that your parking lots are well-lit and monitored by security or police for safety reasons.
        Make sure the atmosphere walking into the event is welcoming and inviting.
        Place clearly marked visible signage on the main road leading to event parking.
        In addition to signage, have greeters stationed in parking lots and at event entrances to welcome participants and provide additional
         direction.
        Provide information or maps of your venue, especially if it’s not clear on how to navigate around the event. If you don’t have maps
         to hand out, make sure that you have one posted at a central or high-traffic location.
        Provide an event schedule or program. If you don’t have these to hand out, make sure that you have them posted at a central or
         high-traffic location.
        Make sure registration and/or information tables/tents are visible and well-marked.
        Ensure that participants understand what to do or where to go and when, especially survivors and caregivers participating in on-site
         activities.
        Utilize fundraising club signs on-site at qualifying team’s campsites.
        Keep the facilities clean during the course of the event. Check restrooms frequently and empty trash receptacles throughout the
         site when full.
        Make sure that there is food and drink available for donation.
        Ensure that there are activities, games and entertainment going on throughout the course of your event for all age groups. When
         possible, live bands and performances are great.
        Make sure that your sound system is in proper working order and can be heard clear around the entire facility.




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