[CLIENT STREET ADDRESS]
[CLIENT CITY, STATE ZIP]
Dear [MR & MRS CLIENT]:
I want to bring you up-to-date regarding the marketing of your property. I am concerned that
your current positioning within the market is not generating the traffic you expected. Following
are some facts about our current real estate market.
Many properties in the same price range as your home have been on the market for months, and
still haven’t sold. The primary reason is that they are not correctly positioned for this market.
Homes sell at their highest price during the initial stage of marketing. We are beyond that stage
now, and need to reposition your home to generate new traffic.
Fair market value is directly affected by current conditions, the buyer pool and competitive
properties. Competitive positioning will make your home more attractive, compared with other
inventory, and will create more potential buyers to your property. We need to become more
realistic in our positioning for today’s market, which, in turn, will create more activity and affect
Your home has already been shown to a number of prospects, by me and by other Realtors®.
There is a reason why we’ve received no offers. Let’s meet so we can discuss repositioning your
property and updating our marketing strategy. Please call me upon receipt of this letter so we
can arrange to get together.