[CLIENT STREET ADDRESS]
[CLIENT CITY, STATE ZIP]
Dear [MR & MRS CLIENT]:
I enjoyed our phone conversation and wanted to let you know I’ll be sending you the information
we discussed right away.
Successfully marketing an exceptional property requires many things – talent, experience,
networks, and, above all else, resources. By choosing to market your home through Coldwell
Banker Previews International®, you’ll be making the strategic decision to give your property
global exposure on the Internet’s leading real estate sites. This gives you a distinct resource
advantage over local or regional specialty brokerages.
You’ll also be selecting a program unequaled at delivering highly targeted marketing vehicles to
many of the world’s most affluent homebuyers. With Previews®, you get a program that is both
powerful enough to reach distant shores and sophisticated enough to reach luxury homebuyers
where they live and work. Providing entrée to a worldwide audience of luxury homebuyers is
what will allow us to achieve the exceptional results you desire.
As you prepare to put your home on the market, it is critically important to position your home
correctly to the current pool of buyers. To assist you in determining your property’s initial
market positioning, I’d like to offer you a free home evaluation.
Simply email or call me to set up your evaluation at your convenience. And if you have any other
questions, I am just a call or email away.