SEPTEMBER 2008 • VOLUME 5, NO. 9
A Monthly Publication of BizXchange®
Grow Your Business in Volatile First, people are looking for ways to
save money. So they are open to change.
Times with Barter Consequently, you can get through to a
lot of prospective customers who may
not have listened to you when times were
The economic changes of high oil prices economy, they feel they have no choice
and slumping real estate, combined with but to batten down the hatches and pre-
By using barter as an incentive, you can
historic levels of consumer debt have cre- pare for a bad spell.
give them the opportunity to do business
ated some insecurity in the marketplace. However, those of you who have lived
with you, thereby facilitating the growth
Bankruptcy ﬁlings by both businesses through several downturns and reces-
of your business.
and individuals are heading toward record sions know such times always offer great
And second, you’ll have less competi-
highs. growth opportunities. There are two basic
tion for their business. Some of your
Psychology plays a big role in busi- reasons this is true.
competitors are bound to make the most
ness, and right now most business people
common mistake of companies heading
are pretty nervous. Given the state of the
into a downturn. In an effort to conserve
cash, they will cut back in the one area
they should be expanding—namely, sales
continued on page 6
IN THIS ISSUE
Dear Valued BizX Members ......2
Vacation on Hawaii’s
Garden Island ...................................3
Five Simple Ways to
Build Trust ........................................6
BizX in the News
Inc. 5000 Recognition .................6
Featured Items ............................4-5
Elite Limousine. ................................7
1100 Olive Way, Suite 1720, Seattle, WA 98101
7677 Oakport Street, Suite 1130, Oakland, CA 94621
www.bizx.com • (800) 939-BIZX
D E A R VA L U E D B I Z X M E M B E R
Having an extensive variety of quality
members has always been the key to
Bob Bagga • Chris Haddawy • Raj Kapoor
BizXchange’s success, which is why
WASHINGTON new member acquisition is always a top
1100 Olive Way, Suite 1720 priority. At the start of 2008, we made a
Seattle, WA 98101 commitment to expand our membership
(206) 447-9933, (800)-939-BIZX base. In order to do this, we have promoted
DIRECTOR OF SALES AND MARKETING Jason Richards to Director of Sales and
Jason Richards Marketing and had the opportunity this
DIRECTOR OF FINANCE AND OPERATIONS summer to restructure and expand our
Craig McCallum Membership Development team. So far
DIRECTOR OF TRADE OPERATIONS this year, Jason and his team have already
Paul Camner added over 100 new BizX members.
ASSISTANT TRADE MANAGER Bob Bagga, BizXchange President & CEO This gives you the ability to have more
customers to buy from and sell to. I
ACCOUNT MANAGERS As summer comes to an end and we would recommend that you keep an eye
Zach Foster, Jesse Moerlein, Jesse Pilcher, move forward into yet another fall, I out for new BizX members via your
Chris Shrope, Lucas Soltman, Joe Weisser am pleased to announce that despite the account manager, the Member Website
slowing national economy, BizXchange is and newsletter.
John Podrebarac, Stacy Silva, Natalie Ward
stronger than ever. As you will read later The proof that our members are more
in this edition of the Xchange, BizXchange engaged can be seen in the number of
Leif Espelund, Peter Strickland
has once again been awarded as one of recommendations you are making to your
the Inc. 5000 fastest growing companies colleagues and the number of referrals
Alex Garnett , Patricio Rabago
in the United States. I would like to that you are giving us. Nearly two-thirds
CALIFORNIA take this opportunity to thank you, our of new members that join BizXchange
7677 Oakport Street, Suite 1130 members, for putting your trust in us and are a result of referrals from the current
Oakland, CA 94621 being so supportive of other BizXchange membership. It is not only the biggest
(510) 632-0299, (800)-630-BIZX
members. compliment we can receive, but the
ACCOUNT MANAGERS Every time you buy and sell with other quickest way to grow the membership
Andrew Lopez, Corey Sayles BizX members you obviously realize and make your BizX dollar stronger and
BIZX MEDIA DIVISION that you are saving cash and generating more valuable.
Alex Kozak , Tim Morse new sales, but what is also important to Chris, Raj, team BizX and I look
THE XCHANGE remember is that you are supporting your forward to serving you in the future and
DIRECTION local business community. While some celebrating the mutual successes that
Leif Espelund companies are struggling, many BizX BizXchange members are having. And if
DESIGN members have found that they are still you ever come across a business owner
Blue Beagle Design able to thrive despite the current economic that you feel would beneﬁt from the
EDITORS uncertainties. services of BizXchange, be sure to give
Leif Espelund, Jason Richards, One thing I have noticed is that us their name and number and let them
Peter Strickland members are becoming more active and know they’ll be hearing from us.
involved within the exchange. They are
calling their Account Managers looking
www.bizx.com for new and creative ways to save cash Sincerely,
by spending their BizX on products and
LETTERS TO THE EDITOR
services that will improve their business.
These same businesses are also looking
If you have questions or suggestions regard-
for additional ways to increase their sales
ing The Xchange and its contents, please send
your comments to firstname.lastname@example.org. We will to other BizX members, of which there
be happy to answer your questions in future are more now than ever. Bob Bagga
2 • TheXchange • July 2008
T R AV E L S P O T L I G H T
Vacation on Hawaii’s Garden Island
The tropical paradise of Kauai basks aloha spirit that abounds in this friendly Princeville Bed & Breakfast is within
amidst the sparkling blue waters of the garden island paradise at the Princeville walking distance of ﬁve beaches and ﬁve
Paciﬁc Ocean, about 20 minutes by air Bed and Breakfast, a luxury Kauai vaca- restaurants. Nearby activities include
from Honolulu. Formed some six mil- tion rental, perfect for weddings, honey- swimming, surﬁng, sailing, kayaking,
lion years ago, the island encompasses moons and vacations. ﬁshing, biking, windsurﬁng, horseback
roughly 550 square miles and is the Located on the sixth green of the riding or simply relaxing on the beach.
oldest and northernmost of the main championship Makai Golf Course, Learn more and see photos at www.
Hawaiian Islands. the bed and breakfast features a kauai-bandb.com. Contact your BizX
To visit Kauai is to quickly lose your- 1,000-square-foot penthouse with a Account Manager to book your Hawaiin
self in the quiet majesty of the island’s 360 degree view of the majestic Paciﬁc vacation.
lush tropical setting and extraordinary Ocean, Bali Hai mountain range and lush
natural heritage. Discover the legendary ﬂowering trees and shrubs.
September 2008 • TheXchange • 3
F E AT U R E D I T E M S
animal feces and various unwanted debris balanced perspective and keener insight
from both lower crawlspaces and attics. into the issues of our time. The publication
Washington For details and a full list of services
visit www.cleancrawl.com. To schedule
has a total circulation size of 23,000 copies
statewide with 13,000 copies in Eastern
service, contact Zach Foster at (206) Washington and 10,000 copies in Western
Visit www.tudecidesmedia.com to
An Alternative to Hotels
learn more. Contact Zach Foster at (206)
Executive Residence is the Northwest’s
442-4705 to place your advertising.
premiere alternative hotel stay service.
They offer a fully-furnished, cost effective
alternative to typical hotel accommodations Invest in Productivity
through short term housing at about half Studies show that healthy employees
the cost! Whether you need short-term are happier, more productive and more
housing for a few weeks, or long term alert than those who don’t take their
housing for an extended period of time, health seriously. Give your employees a
they will accommodate you in style! great incentive and improve your business
Visit www.executiveresidence.com by providing health and ﬁtness club
for more information. Contact Joe memberships to interested staff.
Weisser at (206) 805-0720 to book an Memberships are available now to local,
Executive Residence. specialty and national clubs. Contact
Make Your Holiday Plans Now
With the holidays approaching, it is your BizX Account Manager (206)
time to start planning your corporate and 447-9933 to learn more.
private parties. Save your cash and let BizX
help you plan your festivities. Whether it Bring Your Event to Life
is a one-time or an annual event, BizX can Event Source Northwest provide
help cover some or all of the cost necessary interactive and engaging entertainment
to throw a memorable party. services for weddings, corporate events,
Contact your BizX Account Manager at auctions, private parties, reunions,
(206) 447-9933 for the following services: Mitzvahs, conferences, golf tournaments
event services and planning, event and more. They strive to create professional,
sites, food and beverage catering, gifts, fun, energy ﬁlled, unforgettable events by
Make Your Home Cleaner & entertainment and decorations. infusing each celebration with the perfect
Safer mixture of talent, creativity, expertise and
The hidden crawl spaces and attic of Advertise to Hispanics interaction.
a property are often overlooked by its Reach our area’s fastest growing Visit www.eventsourcenw.com for
owners, but not by rats, mice, bats and population by advertising in Tu Decides, details. Contact Troy McVicker at (425)
other critters. Clean Crawls will handle a weekly bilingual newspaper (Spanish 896-8118 to discuss your event needs.
rodent and critter issues, as well as the and English) with a mission to provide
removal of moldy insulation, wood debris, all generations of Hispanics with a more
4 • TheXchange • September 2008
F E AT U R E D I T E M S
ball coach shows he has done more than for your personal enjoyment or to give
California just study teamwork, he has lived it. His
interactive style guarantees participant
as gifts. Their line of exquisite trufﬂes has
been featured on the Today Show and
involvement. includes a collection of liquor-infused
To learn more, contact Dave Bollwinkel delicacies.
at (925) 708-1259 or visit Take your BizX card to 5002
www.coachonandoffthecourt.com. Telegraph Avenue, Suite B in Oakland,
or view their collection online at
(510) 654-2923 to order. Wholesale
opportunities are also available to BizX
Affordable & Reliable Web
Quality, Affordable Ofﬁce Hosting
Furniture Web hosting is a necessary expense for
Imago Associates is a provider of every business, so why not save some
cost-effective reclaimed ofﬁce furniture. cash by switching your hosting to a BizX
They offer a full range of ready to re-use vendor? Network Outsourcing provides
commercial ofﬁce furniture, including high quality, affordable and customized
ofﬁce cubicles and panel systems, execu- web hosting services. Their hosting starts
tive desks, chairs, bookcases, conference Vacation at Lake Tahoe at just $5 a month and can be on either
tables and seating, reception furniture, Immerse yourself in all that Lake Linux or Windows servers, both with a
ﬁling and storage systems and ergonomic Tahoe has to offer at one of three beauti- plethora of standard features.
products. ful homes from Lake Tahoe Vacation Visit www.savinghosting.com for
View their current inventory, portfolio Rentals. These immaculate six- and more information. Contact Lucas Soltman
of projects and more at seven-bedroom homes are appointed with at (510) 632-0299 to switch.
www.imagoassociates.com. the ﬁnest appliances, furniture and linens,
Contact Corey Sayles at (510) 343-8347 to and boast a list of amenities that cannot Custom Metal Manufacturing
view furniture in person and to place your easily be beat. Labtronix provides custom metal
order. Visit www.tahoehouse.net to view fabrication and precision manufactur-
pictures and complete details of these ing, including laser-cutting and CNC
Build a Stronger Team incredible vacation homes. When you are machining. From design and prototyping
COACH On and Off the Court works ready to book your Lake Tahoe vacation, to production, assembly and packaging,
with businesses of all sizes and situations, contact Charles Seidel at (415) 505-2525. Labtronix can help with large quantities
where the decision maker recognizes for resale or for unique items.
that by creating better teamwork she/ Delicious Chocolate Contact Ash Sud at (510) 786-3200 for
he can improve the bottom line. Dave Cosmic Chocolate offers incredibly more information.
Bollwinkel’s 25 years as a college basket- delicious and unique chocolate creations
New Members are joining the exchange every day. Remember to go online for the most
up-to-date member directory, new listings, hot items and much more!
Log onto www.bizx.com and start browsing today!
September 2008 • TheXchange • 5
Five Simple Ways to Build Trust
Employees who don’t trust manage- should be clearly explained and
ment are less motivated, less productive, equitably distributed. Motivating and rewarding em-
less innovative, less likely to stay and ployees is an effective way to build
more likely to pass on their doubts to 3. Clarify boundaries. Job descrip- company trustworthiness. Why
customers. tions, team responsibilities and not barter to pay for this impor-
But can trust be created? Yes, although departmental missions should be tant investment in your long-term
it takes consistent attention, you can build communicated to everyone. success?
trust by giving out accurate information, Through BizX you can ﬁnance
setting and then meeting expectations, 4. Assign work appropriately. In employee training, team building,
providing an enjoyable workplace and delegating assignments, explain staff outings, gifts and perks, health
placing your trust in staff. each task’s purpose and each indi- and wellness beneﬁts and much
Here are ﬁve key points to keep in vidual’s role. more.
mind: Login to the BizX Member
1. Get together regularly. Routine 5. Act honorably. Be consistent, Website at www.bizx.com or
low-pressure gatherings can help keep your word, and explain the contact your Account Manager
create a familial atmosphere. reasons for any changes. Encourage today for more ideas on investing
employees to ask questions. in your employees.
2. Be fair with every form of - Barter News
compensation. Salaries, bonuses,
incentives, perks, and other rewards
BIZX IN THE NEWS Grow Your Business
continued from page 1
BizXchange Receives Inc. 5000 You, however, can avoid this trap by
increasing your advertising and marketing
Recognition through BizX. While your competition is
shrinking you can pick up new custom-
For the second sible. We will continue ers, increase your sales and expand your
consecutive year, to work diligently to market share; all without increasing your
BizXchange has fulﬁll our purpose to cash spending.
been recognized as an Inc. 5000 company “serve, improve and A ﬁnal note: Attitude is important at
on Inc. Magazine’s list of the fastest grow- grow business.” this time, so keep moving forward in
ing private companies in the United States. Please join us in congratulating the the right frame of mind. Set a goal and
Regarding the recognition, Bob Bagga, following BizX members who also made go after it aggressively, while remaining
BizXchange President and CEO re- the list: ﬂexible enough to adapt to the changing
marked: “When a company is not running • Apex Facility Resources conditions in the marketplace.
at 100% capacity, they are losing money. • Arborwell Professional Tree - Barter News
BizX is here to help monetize that excess Management
capacity through trade and use it to offset • Avidian Technologies
budgeted cash expenses. We are honored • Bayview Limousine Service
that this commitment to our customers • Evo
has helped us to succeed and once again be • Extreme Pizza
featured on the Inc. 5000 list.” • Guidant Financial Group
We would like to thank you, our mem- • Sound Telecom
bers, for making this achievement pos- • Wimmer Solutions
6 • TheXchange • September 2008
F E AT U R E D M E M B E R
BIZX MEMBER SINCE: JUNE, 2006
After working in the limou- his business, Solayman has
sine business for many years, also found ways of using
Eric Solayman and his associate it to improve his quality
Alex Dratva decided to take their of life. Having his garage
knowledge of the industry and remodeled by fellow
start their own company. Serving member Custom Garages
the Greater Bay Area, Elite has increased the value of
Limousine has grown to include a his property and made the
huge ﬂeet of vehicles and a variety space more livable.
of services that are perfect for any Solayman is pleased
of event, occasion or tour. with the ways that barter-
While Elite is most known for ing through BizXchange
their traditional limousine trans- has positively impacted
ELIOT KHUNER PHOTOGRAPHY
portation services, one of the areas his business. “Trade is the
of their business that they pride best way to expand your
themselves is their great selection business and get things
of regional wine tours. Whether that you normally may not
you are a Bay Area native or just get,” Solayman concluded.
visiting, you can spend an enjoy-
Eric Solayman and Alex Dratva
able day touring one of California’s
many wine producing valleys with an
ELITE LIMOUSINE & BIZXCHANGE
experienced and knowledgeable driver.
Eric Solayman was invited to join
“We make any accommodations that our
BizXchange due to Elite Limousine’s
clients need,” says Solayman about plan-
superior reputation and the demand for
ning custom tours for his clients.
luxury transportation services within the
exchange. Solayman was involved with
“Trade is the best other barter organizations, but shortly FEATURED MEMBER
after joining BizXchange, decided to SNAPSHOT
way to expand trade within BizX exclusively. “With
Name: Elite Limousine
your business.” BizXchange, you get your dollars worth,”
says Solayman. “With other exchanges, Industry: Transportation Services
that’s not the case.”
Elite Limousine’s success over the years Location: Concord, CA
Because of the popularity of Elite
comes from the understanding that a
limousine trip is more than simple trans-
Limousine’s services within BizXchange, Contact: Eric Solayman
Solayman has been afforded the opportu-
portation, it’s an experience. By providing Member Since: June, 2006
nity to invest substantially in his business
customers with the kind of service that
on trade. By paying for the replacement Main Spending Areas:
makes them feel like a celebrity, and cou-
of windshields and upholstery with BizX, Fleet Maintenance
pling it with the best vehicles and drivers
he is able to keep his ﬂeet looking profes-
possible, they are very busy with repeat More information:
sional without draining his bank account.
and referral business. “Some limo busi- www.elitelimo.net
And covering the cost of getting keys
nesses are hurting from the economy right
made and locks rekeyed with BizX allows
now, but we are doing well and continue
him to save cash for other purposes.
to grow,” Solayman says.
Aside from investing BizX back into
September 2008 • TheXchange • 7
WELCOME, NEW BIZX MEMBERS!
For more information on new members, log onto www.bizx.com,
or contact your BizX Account Manager.
Autotrends - Oakland, CA Seattle Spa & Pool Service - Des Moines, WA
Blue Sky Cleaners - Seattle, WA Thrifty Janitorial - Seattle, WA
Crave - Seattle, WA Tu Decides Media - Kennewick, WA
DDIY Home Renewal - Lynnwood, WA WarrLight Engraving - Woodinville, WA
Moon Mountain - Packwood, WA
THANK YOU FOR YOUR REFERRALS!
Our referring members have received $100 BizX for each
referral that became a member. They also helped to increase the
purchasing power and expand the potential customer base for
all members by referring their friends and business associates!
Send referrals to email@example.com,
or call your BizX Account Manager!
EVENT SOURCE NORTHWEST
FOUR SEASONS CLEANERS
LAKE TAHOE HOME RENTALS
Permit No. 1125